bolo2010 wong
DESCRIPTION
Hitting the youth demographic where they are. A focused approach to multiple social platformsTRANSCRIPT
We’re young. And we know you’re coming for us.
Presented by Brian Wong, founder & CEO, Kiip, at BOLO 2010 http://www.brianwong.me
7things
A bit about me
© 2010 Digg Inc. All rights reserved.
7things
Help us accomplish something great1
“Social media is the new Superbowl”
VisionVision
BrandBrandRetention overlap
The “Great” Model
Market
Be cooler than our parents2
FAIL.
Show us possibilities3
Organic interactivity, not contrived4
The Needs Ecosystem of Youth
Social ApprovalSocial Approval
Constant ConnectivityConstant Connectivity
Perception of ChoicePerception of Choice
Social Connectivity
““Idol” MentalityIdol” Mentality
Innate/Intrinsic Alignment
Contextual SharingContextual Sharing
CompatibilityCompatibility
Cross-platformCross-platform
Celebrity AlignmentCelebrity Alignment
Statement Statement AlignmentAlignment
MPL
Keep it fresh5
It takes some work
6Statistics are boogers
Measuring Youth
BehaviourBehaviour
Numerical AgeNumerical Age
Network PresenceNetwork Presence
Growth PotentialGrowth Potential
Brand AffinityBrand Affinity
“Youth” is a misnomer7
© 2010 Digg Inc. All rights reserved.
© 2010 Digg Inc. All rights reserved.
Aren’t we all?
1 Help us accomplish something great
2 Be cooler than our parents
3 Show us possibilities, not just pretty
pictures
4 We prefer organic interactivity
5 Keep it fresh; blow us away
6 Statistics are boogers
7 We’re all young
A generation of innovators.
