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P&G CEO Bob McDonald onWhy Size Doesn't MatterLafley Successor Says World's BiggestSpender Under-Leverages Its Scale

BATAVIA, Ohio (AdAge.com) -- The last decade at the world'sbiggest marketing spender belonged to A.G. Lafley, but thisone belongs to Bob McDonald. In an interview withAdvertising Age, the Procter & Gamble chairman-CEO explainshow he's different from his longtime mentor -- and it's morethan being an Army guy trained in jungle and desert warfarevs. a Navy guy who operated a store.

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Let the Chaste Times Rollat Mardi GrasTabasco Backs Social-Media Experimentto Tame Wild Image of Festival

CHICAGO (AdAge.com) -- Here's a good test of social media's

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you’re behind.... but you can catch up

see & present Social Media through a marketing lens

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