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BUZZ ABOUT BOLLYWOOD STARS ON SOCIAL MEDIA POPULARITY AND MASS APPEAL PRESENTED BY Report based on data collected from 5 th march to 9 th April, 2012

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BUZZ ABOUT BOLLYWOOD STARS ON SOCIAL MEDIA

POPULARITY AND MASS APPEAL

PRESENTED BY

Report based on data collected from 5th march to 9th April, 2012

65%5%

30%Sentiments

POSITIVE

NEGATIVE

NEUTRAL

42%

27%

25%

6% Popularity in different Age groups

13-1718-2526-3536-45

SHAH RUKH KHAN

Popularity world wide

TWITT

ERBLO

GSFA

CE...

NEWS

VIDEOS

DISCUSS.

..

OTHER

S0

20406080

100

Where is he popular most KING KHAN IS MOST POPULAR ON TWITTER WITH HIGHEST BUZZ

THE OLDER HE GREW, THE MORE POPULAR HE BECAME AMONG YOUNGSTERS, SPECIALLY TEENS.

THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1443.

WIDELY POPULAR IN US, NORTH AMERICA, EUROPE, ASIA AND AUSTRALIA

~ Source – Simplify360

SALMAN KHAN

Popularity world wide

72%4%

24%Sentiments

POSITIVENEGATIVENEUTRAL

25%

37%

32%

6% Popularity in different Age groups

13-1718-2526-3536-45

TWITT

ER

FACEB

OOKBLO

GSNEW

S

VIDEOS

OTHER

S

DISCUSSI

ONS

FLICKER

0204060

Where is he Most Popular MOST POPULAR BOLLYWOOD YOUTH ICON ON SOCIAL MEDIA.

MORE POPULAR AMONG IN THE AGE 18-35, AN IDEAL MACHO MAN.

THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1513.

POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE.

~ Source – Simplify360

RAJINIKANT

FACEBOOK

TWITTERBLO

GSNEWS

VIDEOS

OTHERS

DISCUSS.

..

FLICKER

0204060

Where is he Most Popular

39%

19%

42% Sentiments

POSITIVENEGATIVENEUTRAL

41%

29%

23%

7% Popularity in different Age groups

13-17

18-25

26-35

36-45 Popularity world wide

EQUALLY POPULAR ON FACEBOOK AND TWITTER.

THE SUPERHERO HAS COME TO THE RESCUE OF ALL THE SARDARS. BY TAKING OFF ALL THE JOKES FRAMED ON SARDARS HIMSELF, SPARING THEM OF THE AGONY AND ANGER.

THE MENTIONS HAVING POSITIVE SENTIMENTS ARE ABYSMALLY LOW AT 38% WITH HIGHEST NEGATIVE.

POPULARITY OUTSIDE INDIA IS COMPARATIVELY LOW.

~ Source – Simplify360

AAMIR KHAN

TWITTERBLO

GS

FACEBOOK

NEWS

VIDEOS

DISCUSSI

ONS

OTHERS0

20406080

Where is he Most Popular

63%8%

29% Sentiments

POSITIVENEGATIVENEUTRAL

32%

24%

33%

9% Popularity in different Age groups

13-17

18-25

26-35

36-45

Popularity world wide

EQUALLY POPULAR AMONG TEENS AS WELL AS ADULTS.

TWITTER AND BLOGS FIND MORE MENTIONS ABOUT Mr. PERFECTIONIST.

THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 439.

POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE.

~ Source – Simplify360

KATRINA KAIF

25%

38%

28%

8% Popularity in different Age groups

13-1718-2526-3536-45

75%

3% 22%Sentiments

POSITIVE

NEGATIVE

NEUTRAL

Popularity world wide

VERY POPULAR ON TWITTER AND FACEBOOK.

HAS RECEIVED VERY HIGH POSITIVE SENTIMENTS OF 75% AND VERY LOW NEGATIVE.

MOSTLY TALKED ABOUT BY YOUNG ADULTS, SPECIALLY MALES.

THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 832.

POPULAR IN A LOT OF COUNTRIES OF THE WORLD.

TWITT

ER

FACEB

OOKBLO

GSNEW

S

VIDEOS

OTHER

S

DISCUSSI

ONS0

50

100

Where is she Most Popular ?

~ Source – Simplify360

KAREENA KAPOOR

73%4%

23%Sentiments

POSITIVE

NEGATIVE

NEUTRAL

26%

38%

29%

7% Popularity in different Age groups

13-17

18-25

26-35

36-45 Popularity world wide

MORE POPULAR ON FACEBOOK AND TWITTER

MORE POPULAR AMONG ADULTS WITH HIGH POSITIVE SENTIMENTS

THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 769.

VERY POPULAR ALL OVER THE WORLD.TWITTER

FACEBOOK

BLOGS

NEWS

VIDEOS

DISCUSSI

ONS

OTHERS

FLICKER

0204060

Where is she Most Popular ?

~ Source – Simplify360

WHO IS MOST POPULAR IN SOCIAL MEDIA

SALM

AN K SRK

KATRINA K

KAREENA K

PRIYANKA C

AMIR K

SONAM K

RAJINI K

AMITABH B

RANBIR K0

10000

20000

30000

40000

50000

60000

Total Buzz

TOTA

L N

UMBE

R O

F BU

ZZES

SALMAN KHAN HAS EMERGED AS THE MOST POPULAR YOUTH ICON IN SOCIAL MEDIA.

THE POPULARITY OF BIG B AND RAJINIKANT IN SOCIAL MEDIA HAS GONE DOWN A LOT.

AMONG DIVAS, KATRINA AND KAREENA RULE ON SOCIAL MEDIA.

~ Source – Simplify360

NUMBER OF LIKES ON FACEBOOK

AAMIR KHAN HAS MAXIMUM NUMBER OF LIKES ON FACEBOOK

AMIR K

SALM

AN K

PRIYANKA C

RANBIR K SRK

SONAM K

KATRINA K

KAREENA K

RAJINI K

AMITABH B0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

FACEBOOK LIKES

THE SEXIEST OF ALL

The word “sex” has 769 mentions for Katrina Kaif who has retained her position as sex symbol of the Bollywood industry.

Closely following her is sizzling Kareena Kapoor at the second place with her “zero” figure.

Sonam Kapoor comes next ahead of Priyanka, despite her revealing performance in Don 2.

579

769

324

374KAREENA KAPOOR

KATRINA KAIF

PRIYANKA CHOPRA

SONAM KAPOOR

MENTION OF THE WORD “SEXY”

~ Source – Simplify360

WHO’S MORE POPULAR IN YOUR REGION EAST

EASTERN REGION IS RULED BY SHAH RUKH KHAN AND RANBIR KAPOOR.

OWNERSHIP OF KNIGHT RIDERS MIGHT BE ONE OF THE REASONS FOR HIS POPULARITY IN EASTERN REGION.

SONAM KAPOOR IS LEAST TALKED ABOUT IN EAST INDIA.

SRK RAJINIKANT BIG B AAMIR RANBIR PC KATRINA KAREENA SONAM SALMAN0

5

10

15

20

25

30

EAST

~ Source – Simplify360

WHO’S MORE POPULAR IN YOUR REGION NORTH

SRK RAJINIKANT BIG B AAMIR RANBIR PC KATRINA KAREENA SONAM SALMAN05

101520253035404550

NORTH

THE NORTH INDIAN STAR YOUTH ICON IS SALMAN KHAN.

~ Source – Simplify360

WHO’S MORE POPULAR IN YOUR REGION SOUTH

SRK RAJINIKANT BIG B AAMIR RANBIR PC KATRINA KAREENA SONAM SALMAN0

5

10

15

20

25

SOUTH

BIG B AND RAJINIKANT ARE STILL THE MOST POPULAR STARS IN SOUTH INDIA.

~ Source – Simplify360

WHO’S MORE POPULAR IN YOUR REGION WEST

SRK RAJINIKANT BIG B AAMIR RANBIR PC KATRINA KAREENA SONAM SALMAN0

5

10

15

20

25

30

35

40

45

WEST

THE COMPETITION IN WEST IS NECK TO NECK BUT STILL BIG B AND SALMAN KHAN MANAGE TO GET MORE SPACE IN THE HEARTS OF PEOPLE THAN OTHERS.

~ Source – Simplify360

EAST NORTH SOUTH WEST0

5

10

15

20

25

30

35

40

45

50

SRKRAJINIKANTBIG BAAMIRRANBIRPCKATRINAKAREENASONAMSALMAN

POPULARITY IN FOUR DIFFERENT REGIONS

~ Source – Simplify360

THE STARS AT A GLANCE

SALMAN KHANMOST POPULAR ON SOCIAL MEDIA.ICON OF YOUNG INDIAN FANS.POPULAR WORLDWIDE.

SHAH RUKH KHANLARGE NUMBER OF TWEETS.LIKED MOST BY TEENS.RULES SOCIAL MEDIA IN EASTERN REGION.

AAMIR KHANPOPULAR AMONG TEENS AS WELL AS YOUTH.FAMOUS ALL OVER THE WORLD.

AMITABH BACCHANNOT SO POPULAR ON SOCIAL MEDIA.DOMINATES SOUTHERN REGION ALONG WITH RAJINIKANT.

KATRINA KAIFSEX SYMBOL ON INDIAN SOCIAL MEDIA.MOST POPULAR ACTRESS ON SOCIAL MEDIA.

KAREENA KAPOORMOST MENTIONS ON FACEBOOK AND TWITTER.HIGH POSITIVE SENTIMENTS FOR HER BY FANS.

Report based on data collected from 5th march to 9th April, 2012

THANK YOU

PRESENTED BY