bold year ahead as purple reigns - metroland media group · wedding portraits. 100 grand may i june...
TRANSCRIPT
I’m seeing purple in clothes, interior
design, on cupcakes and in flowers. It’s
everywhere.
Blame or credit goes to forecasters at
the Pantone Color Institute. Each year the
consulting firm announces a hue meant
to embody emerging trends. This year’s
choice is Ultra Violet, specifically Pantone
18-3838.
The firm calls the colour “dramatically
provocative and thoughtful” and says it
“communicates originality, ingenuity, and
visionary thinking that points us toward the
future.” Enigmatic purples have “long been
symbolic of counterculture, unconvention-
ality, and artistic brilliance,” embodied in
musicians such as Prince, David Bowie and
Jimi Hendrix.
“From exploring new technologies and
the greater galaxy to artistic expression and
spiritual reflection, intuitive Ultra Violet
lights the way to what is yet to come,”
Leatrice Eiseman, the institute’s executive
director, says in a media release.
Perhaps this sounds a bit much if you’re
just choosing a shade to paint a room or a
colour to use for a special event. You might
wonder how a colour pronouncement from
one firm trickles down to what we wear or
how we decorate our home.
But there’s evidence all around us. Many
companies adopt Pantone colour advice
when they develop and brand products.
The results of those decisions influence
style choices in everything from interior
furnishings to clothing, food and acces-
sories.
The announcement of the 2018 Pantone
colour thrilled Stephanie Canada, a local
photographer who specializes in family and
wedding portraits.
100 GRAND MAY I JUNE 2018
I N G R A N D S T Y L E
Bold year ahead as purple reigns
Lynn
Haddrall
Rosalyn Canada chose a vibrant purple dress for a spring walk in the woods with her mother.
You will see lots of purple in 2018 after the Pantone Color Institute selected Ultra Violet as the colour of the year.
PHOTO BY STEPHANIE CANADA PHOTOGRAPHY
MAY I JUNE 2018 GRAND 101
In blogging about it, she joked that she’s
ahead of the curve because she chose a
similar hue for her business logo. She often
incorporates purple into her photography.
“Purple has always been one of my top
favourite colours. It gives the feeling of
luxury and I wanted to include it in the
branding of my business,” Canada says.
She even chose a purple top and necklace
for her website photo.
Canada started her business in 2011.
She feels her purple branding conveys a
sense of elegance and permanence. “I want
people to have my product in their home;
everyone walks away with some printed
product, not just a USB that they stick in a
junk drawer.”
Colour choices are important in her
business. Which colour will people wear
for their photograph? On what colour wall
will the photograph hang? Will the photo
be taken inside or outside?
Canada says the wedding industry is very
much based on the Pantone colour of the
year; she generally sees that colour play
out over a couple of years.
One of her favourite parts of planning a
photo session is thinking about colours.
When brides or families ask for advice,
knowing what’s on trend gives the photog-
rapher an edge. But personal preference
typically rules because colours and style
must reflect the subjects.
“Colour sets the tone for an event. It
should be something that truly aligns
with someone’s personal taste and values,”
Canada says. “Sometimes I have a bride
who hasn’t thought too much about the
colour combinations and I help with that.”
She offers three tips for choosing colours
for events or family photos:
• Think about what you will do with
the photos. Where will they be displayed?
What is the colour palette of your walls
and decor? Don’t wear clothes in the photo
that clash with its display.
• Consider skin tones and colours that
work best for you. Canada has pale skin so
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102 GRAND MAY I JUNE 2018 MAY I JUNE 2018 GRAND 103
she shies away from yellows or pinks. Navy
blue works well for her.
• Choose a colour that is “infused with
your personality.” Have fun with the colour
to which you naturally gravitate.
Ultra Violet is a bold colour, but Canada
feels it can work for everyone because it
stands out against most backgrounds and
the jewel tone has a royal feel.
“For visual people like me, it can change
someone’s whole mood,” she says.
Choosing appropriate clothes and colours
sets the tone for a wedding or family
portrait. Clients need to see themselves
reflected in the final picture. Canada pays
special attention to children. As the mother
of three daughters, she sees the impact that
colour has on their emerging styles.
“I know my youngest also has a pho-
tographic memory like myself, and so
colour very much plays into her day. Bright
colours can overstimulate and make it hard
for them to unpack their day and sleep.
Calming colours really do make a difference
whether kids realize it or not, but it can
affect someone’s mood greatly.”
Canada recalls a spring walk in the woods
that drove home the point. With her
husband away on business, she took her
daughters for a nature stroll. She planned to
take candid photographs but wrangling her
children and dog out the door sapped her
creative juices.
Her mood was re-invigorated, however,
when her daughter Rosalyn volunteered to
be a subject and dressed herself in a vibrant
purple dress – and walk-appropriate boots.
“The aspiring florist has always gravitated
toward less girly colours,” says Canada.
“She loves to be active, riding bikes, playing
soccer, and also loves remote-control cars
and building things.”
That family walk produced fun photos
made memorable by Rosalyn’s bold colour
choice. It’s a lovely personal moment in a
natural setting.
“The images really do capture who she is
and her personality. She is funny, sensitive,
loving and creative. These photos suit her
perfectly,” says Canada, who posted several
of the photos on her blog.
Canada is fascinated to watch her
daughters’ colour choices match their
personalities. Abigail, 12, embraced pink at
an early age, loving dresses, fairy tales and
fantasy books. She likes to knit and crochet
and wants to be an optometrist.
Zoe, 7, loves strong-willed princesses
such as Rapunzel, Merida and Elsa. She
likes green hues. Rosalyn, 10, is firmly with
purple. She has an aptitude for putting
together colour, texture and style.
Mixing and matching colours can be a
challenge. Canada offers tips in a guide
on her website to help brides plan their
wedding. This year she has included several
options based on Ultra Violet.
Pantone began picking colours of the year
in 2000. The firm broke with tradition and
chose two colours in 2016 – rose quartz
and serenity – explaining that the pale pink
and light blue are an “antidote to modern-
day stresses,” and “a reflection on gender
equality and fluidity.”
Personal preference dictates whether
you wholeheartedly embrace the annual
choice or incorporate it into your personal
colour palette as just an accent – think
scarves, flowers, nail polish, throw pillows.
Over the years, the hues have ranged from
the natural organic feel of Sand Dollar
(2006) to the energy boost of Tangerine
Tango (2012) and last year’s spring-fresh
Greenery.
Should it matter that one company anoints
an “it” hue for 12 months? It may not
influence your style, but you will definitely
see its impact as designers, graphic artists,
publications, hairstylists and the fashion
industry work it into everything. Even if the
chosen hue isn’t your personal favourite,
you can move out of your comfort zone and
have some fun with it.
I’m reminded of a movie scene in “The
Devil Wears Prada” from 2006. A character
played by Anne Hathaway is a fashion rube
who takes an assistant’s job at a prestigious
fashion magazine. She giggles dismissively,
watching a legendary editor played by
Meryl Streep discuss the difference between
two belts of similar colour.
The room falls silent as the editor educates
the youngster on how a specific hue works
its way through the fashion eco-system.
Pointing out the assistant’s cheap blue
sweater, the editor explains how its colour
trickled into mainstream clothing from
designer collections.
“What you don’t know is that sweater
is not just blue, it’s not turquoise, it’s not
lapis, it’s actually cerulean…. That blue
represents millions of dollars and countless
jobs and it’s sort of comical how you think
that you’ve made a choice that exempts
you from the fashion industry when in fact
you’re wearing a sweater that was selected
for you by the people in this room.”
Six years before that scene captivated
movie audiences, Pantone introduced its
first colour of the year. It was Cerulean.
Stephanie Canada says purple is a great
colour choice as a main focus or an accent
in your family and wedding photos. Check
out her blog at stephaniecanada.com
for more advice and colour palettes based
on the bright hue.
Watch for celestial trends as part of the
Ultra Violet trend. Pantone says the colour
“suggests the mysteries of the cosmos,
the intrigue of what lies ahead, and the
discoveries beyond where we are now.”
Expect to see heavenly and astronomical
themes such as stars, moons and halos
appearing in home décor and fashion.
For more information about Ultra Violet
and previous colours of the year,
go to pantone.com.
©20
18EILE
ENFISH
ERIN
C.
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