bodh abhiyan
DESCRIPTION
“Bodh” means Self Realization and “abhiyaan” means a mission.The aim of this service is to shorten the gap between educations spread among different section of society in India and to create a skilled labor force for the future India.Bodh looks at bringing students from different section of society on a common platform so that they can share their strengths and get away with their weakness. The three identified type of schooling in India are existing in urban, rural and tribal India.The strengths of the students in these areas are very different. The Urban students are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are drop outs after their primary education. The tribal society is strongly based on skills and very close to nature.They are closely connected to the resources that have been provided on this earth. The idea is to share these strengths with each other and provide vocational training and exchange with each other.TRANSCRIPT
Service Jam
Bodh AbhiyaanNational Institute of Design
Submitted By: Nidhi Gupta
Raghvendra SinghSanjay KumarVikas KumarSunil Kumar
Sunday 24 July 2011
Table of Contents
Title of content• Concept
• Business Model
• Service and Logo
• Concept Story
Sunday 24 July 2011
SCENARIO
India has two broad communities existing which are the Rural India and Growing Urban India. The disparity in growth of the two communities is very high. The current scenario demands an equal distribution of opportunities and resources. This journey is to take an initiative to create a balance in “Growth” in India which is a crucial scenario.The aim is to connect the rural and urban India.
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INSIGHTS
Biggest constrain is to bring both the kinds of children to a single platform. Convincing parents and teachers that the initiative is fruitful for the future of not only the kids but also the nation.Language is also a barrier along with Food and Lifestyle.
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Service Model
The model aims at bringing three different levels of school existing in India into one platform. The interaction will encourage exchange of vocational skills among kids who have their individual strength and knowhow.
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VISION
Thinking and Inspiring is the initial process of this service model. This would involve encouraging school to be a part of this movement.
The connection between the schools and kids which would lead to exchange of skills and Vocational Training.
The Innovation and creativity will be used to make products that could be sold in the market and generate revenue from them.
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Process Chart
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Business Model
ModulesLearning
Summer Camps
Regular Course
Registered School List
Output
Exhibition Retail NGO’S
Course
PromotionTribe’s/NGO’SUrban Schools Rural Schools
Structured Training
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Revenue Model
Investment
Government Funding Private Companies FundingSocial NGO Support
Product Sale
SponsorshipSocial Events
Brand Tie- Up
Revenue Model
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Persona Building
Urban
Rural
Tribal
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Persona 1. UrbanDemographicsTeen, 13-19 yrs old, Lives in a Metro City, studies in a CBSE Affiliated school, Parents supporting education
Updated with New technologies and studies on International based school system.
Pampered, demanding, well exposed, Competitive approach, Open interaction with opposite sex, family dependent.
Touch PointsSocial Barrier/ language barrier/human, nature, animal love/stereotypes/lifestyle
Sunday 24 July 2011
Persona 2. RuralDemographicsTeen, 13-19 yrs old, Lives in B or C town cities, studies in state board school / Hindi or regional medium school,
Govt. supported education.
Basic Primary Education and Outdoor activities participation.
Naive, easily influenced, Inferiority complex, hard working, self -driven, enthusiastic, learners.
Touch PointsConceptual thinking/Narrow mind/Self motivation/ awareness/ lack of resources
Sunday 24 July 2011
Persona 3. TribalDemographicsTeen, 13-19 yrs old, Lives in Tribes, Skills learned from their parents .Creative bent, culturally rich, Strong inclination towards rich history
Exposed to nature, close to nature, worship nature,
Extremely Naive, Scared of new school of thought and changes, Skill based learning, Hard working , basic living standards, satisfied with life.
Believe in supernatural powers.
Touch PointsSkills, Attitude, Awareness, Nature love, Education
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Logo
“Bodh” meaning self realization and “Abhiyaan” means mission
The logo communicates the education
system and realization in form of a tree
which is a symbol of growth
Sunday 24 July 2011
Concept Story
“Bodh” means Self Realization and “abhiyaan” means a mission. The aim of this service is to shorten the gap between educations spread among different section of society in India and to create a skilled labour force for the future India.
Bodh looks at bringing students from different section of society on a common platform so that they can share their strengths and get away with their weakness. The three identified type of schooling in India are existing in urban, rural and tribal India. The strengths of the students in these areas are very different. The Urban students are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are drop outs after their primary education. The tribal society is strongly based on skills and very close to nature. They are closely connected to the resources that have been provided on this earth. The idea is to share these strengths with each other and provide vocational training and exchange to each other.
Sunday 24 July 2011
THANK YOU !
Sunday 24 July 2011