bob hickey sam powell linda corcoran…bob hickey director of development linda corcoran donor...

Bob HickeyDIRECTOR OF DEVELOPMENT

Linda CorcoranDONOR RELATIONS

& COMMUNICATIONS MANAGER

Sam Powell

Table of Contents

Page 1

TOPIC PAGESWho is the Catholic Community Foundation? Who is Kimbia? Page 3What is #weGiveCatholic? Page 4Goals for #weGiveCatholic Page 5Catholic Community Foundation Promotional Activities Page 6Pre-Event Planning Page 7Plan Ahead Page 8Embed Your Donation Form on Your Website Page 9Nov. 29th - Prizes Page 10-11Nov. 29th - Donor Experience Page 12-16Nov. 29th - Organizational Experience Page 17Nov. 30th - and Beyond Page 18

Who is the Catholic Community Foundation?• The CCF is a non-profit organization established to support the

mission of the Diocese of Cleveland by fostering faith-based stewardship in the community for the spiritual, educational and charitable needs of all.

• The CCF encourages faithful philanthropy and helps to support the work of ministries like Catholic Charities, Catholic Education, and Worship and Formation.

• Since being established in 2000, the Catholic Community Foundation has raised more than $430 million for the ministries we support and distributed more than $112 million in grants. This includes the Rooted in Faith-Forward in Hope Campaign which raised more than $170 million in pledges, as well as the annual Catholic Charities Appeal, which raises approximately $13 million annually.

Who Is… ?

• Founded in 2007 and headquartered in Austin, Texas• Patented giving day technology and fundraising expertise• Selected by leading national nonprofits organizations• PCI DSS Level-1: We keep your donor data secure• Orchestrated the giving day for New Orleans Catholic

Community Foundation• Supporting 112 parishes, schools, and Catholic Charities

What is #weGiveCatholic• #weGiveCatholic is the Diocese of Cleveland’s

first-ever Catholic day of online giving on Tuesday, November 29, 2016 (“Giving Tuesday”).

• 24-hour giving event to support participating parishes, schools, Catholic Charities sites/programs, special ministries, and other Catholic organizations.

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Goals for #weGiveCatholic1. To raise the level and public visibility of Catholic

organizations and philanthropy in Northeast Ohio

2. To bring new and younger donors into your circle of benefactors

3. To raise money in a 24-hour period for parishes, schools, Catholic Charities sites/programs, special ministries, and other Catholic organizations

Catholic Community Foundation Promotional Activities

• Links/Information on the Diocese of Cleveland website

• Yard signs• Emails sent to our list of

benefactors• Social Media• Diocesan Memorandum

postings• Diocesan e-newsletter articles• Cathedral Square signage• Posters

• Promotional videos• Press Releases• Article in the November

issue of Northeast Ohio Catholic magazine

• Media sponsorship• Billboards• Calendar Announcements

to local papers and radio stations

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Pre-Event Planning • Go to your site, spruce it up, tell your story

(identify Special Projects)• Send letter(s)/email(s) announcing #weGiveCatholic

and encouraging support• Use social media to announce #weGiveCatholic

and encourage support• Use print publications (bulletins, newsletters,

programs) to spread the word• Print posters (online at weGiveCatholic.org)• Follow the advice (and encouragement) you receive

from Linda Corcoran’s Tuesday e-mails• Use the Marketing Toolkit• Make it fun!

Plan Ahead

Pre-Event Planning Embed Your Donation Form on Your Website(s)

• This code renders a styled donation form that can be placed on any website or blog.

• All donations made through this form count towards challenge grants and show on Leaderboard totals.

• Please ask for help if you need it – it’s a powerful tool!

November 29th – What to Expect

Grand Prize Structure

November 29th – What to ExpectAdditional Prizes

PRIZE NAME HOURS AMOUNT QUALIFICATIONS

Largest Donation All Day $3,000 To the entity that receives the largest single donation of the day

Night Owl 2:00 – 6:00 a.m. $1,000 Highest number of unique donations received between 2 and 6 a.m.

Random Drawing #1 6:00-10:00 a.m. $500 All organizations with at least one donation during this time will be entered to win

Coffee Break 10:00-11:00 a.m. $1,000 Highest number of unique donations received between 10 and 11 a.m.

Random Drawing #2 11:00 a.m. – 12:00 noon $500 All organizations with at least one donation during this time will be entered to win

Lunch Break 12:00-2:00 p.m. $1,000 Highest number of unique donations received between 12 and 2 p.m.

Random Drawing #3 2:00-7:00 p.m. $500 All organizations with at least one donation during this time will be entered to win

Sunset Special 7:00-8:00 p.m. $1,000 Highest number of unique donations received between 7 and 8 p.m.

Random Drawing #4 8:00-11:00 p.m. $500 All organizations with at least one donation during this time will be entered to win

Midnight Madness 11:00-11:59 p.m. $1,000 Highest number of unique donations received between 11 and 11:59 p.m.

Additionally, prizes will be awarded for the following categories:

All donations must be received online to qualify for prize awards. Awards will be based on donations recorded in our online giving system.

November 29th – Donor ExperienceMulti-Gift Form

üDonors can give multiple donations with one, simple

checkout

üNo down-time or waiting for pages

to load

üSimple, streamline giving process for

donors

• Social Media sharing from donation form: • Facebook• Twitter• Email

• Sharing shows donation page URL

November 29th – Donor Experience (cont’d)

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Donors receive real-time

confirmation.


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Email donation receipts are sent from:

[email protected]

Subject: Thank You! #weGiveCatholic Receipt

(Check spam folder if not received.)

November 29th –Donor Experience

(cont’d)

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Site tracks and displays results in real-time…• View your organization’s

success through the leaderboard

• Progress widget tracks number of donations and dollars raised

• Real-time reporting and gift notifications


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https://GiveBig.S3.amazonaws.com

http://www.yourwebsite.com/BigGive

https://donorblog.org



San Diego CA

La Jolla CA

Escondido CA

San Diego CA

San Diego CA

Real-time Reporting

ü Available on-demand in Excel via Unique Hyperlink that is available in the admin platform, before the campaign starts

ü Provides real-time donor data throughout campaignü Can be accessed unlimited timesü Remember to promote all day via social media and perhaps

your email listü Thank-you calls will express your gratitude and help build

long lasting relationships

November 29th – Organization Experience

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November 30th… And Beyond(What to do after #weGiveCatholic)

• Hand-written “Thank You” notes• Email “Thank You” messages (personalized if

possible)• Social Media to promote your success, thank

donors, and express the impact of the day• Continue telling the story throughout the year

(Annual report, newsletters, etc.)• Catholic Community Foundation to send

Survey. Give us your feedback.

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1. WE will get the word out about the day through the Catholic Community Foundation’s marketing and media efforts.

2. YOU get the word out about YOU.

If you would like a personal strategy session with us, just let us know.

Please contact us with feedback and any questions:

Bob HickeyDIRECTOR OF DEVELOPMENTPhone: (216) 534-9983

Email: [email protected]

Linda CorcoranDONOR RELATIONS & COMMUNICATIONS MANAGER

Phone: 216-696-6525 x1042Email: [email protected]

bob hickey sam powell linda corcoran…bob hickey director of development linda corcoran donor...

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