May 2019

BOARD OF DIRECTORS MEETING

PRESIDENT & CEO REPORT

BY THE NUMBERS – PARTNER INVESTMENTS

OCTOBER-MARCH

FY 18/19

APRILFY 18/19

YTD TOTAL FY 18/19

YTD TOTAL FY 17/18

REVENUE $180,710 $34,877 $215,588 $192,247

IN-KIND $411,998 $11,885 $423,883 $243,642

CO-OP

MARKETING$471,175 $40,050 $511,225 $798,494

FY 18/19 PRIVATE FUNDS $1,150,695 $1,234,382

PRELIMINARY REPORTING

TDT COLLECTIONS YEAR OVER YEAR

Sources: Osceola County Tax Collector

$2,500,000

$3,500,000

$4,500,000

$5,500,000

$6,500,000

$7,500,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT

2018/19 2017/18 2016/17 2015/16 2014/15

BY THE NUMBERS: MONTHLY TDT COLLECTIONS

Sources: Osceola County Tax Collector

March TDT Collections increased ($7.1M vs. $6.8M) 6.10% YOY

Hotel/Motel, 45.6%

Timeshares, 4.2%RV Parks/Campgrounds, 1.4%

Vacation Homes, 48.8%

BY THE NUMBERS: YTD TDT COLLECTIONS

Sources: EK Research Department

YTD TDT Collections increased ($31.9M vs. $30.2M) 3.94% YOY

Hotel/Motel, 47.3%

Timeshares, 3.3%RV Parks/ Campgrounds,

1.0%

Vacation Homes, 48.8%

DESTINATION HEALTH INDICATORS

MAR 2019 HOTEL/MOTELY/Y PERCENT

CHANGEVACATION

HOMEY/Y PERCENT

CHANGE

OCCUPANCY 82.3% -2.6% 79.1% 23.9%

ADR $106.38 -2.8% $321.19 15.6%

REVPAR $87.60 -5.3% $253.91 43.3%

Sources: Smith Travel Research, AirDNA

BUSINESS APPLICATIONSAND INSIGHTS

• Completed

• Dec. 31: RFP Distribution

• Jan. 22: Selection

• Feb.-May: Discovery

• Research Review

• Production SWOT

• Board Interviews and Surveys

• Partner Satisfaction

• In Progress

• May 17: Board Retreat

• Upcoming

• June 21: Board Approval

• Sept. 2: Submission to County

• Oct. 1: Launch

STRATEGIC PLANNING

• Updated Threshold 360 Contract

• Content used in website listings

• Custom maps for meetings sales, blog content, and other uses

• Allows for premium capture

• Higher quality photography

• Multiple “step” experiences

• Increased work order limits

• Recapture based on season, updates, and other needs

• Experience Kissimmee branded uploads to Google Maps

360° ASSET COLLECTION

COMMUNITY RELATIONS

TEAM SERVICE PROJECT

• Clean the World • Assembled 700 hygiene kits

• Donated kits to Osceola County nonprofits• The Transition House

• Osceola Council on Aging

• Community Hope Center

• Help Now of Osceola

• Seeds of Hope

INDUSTRY PARTNERRELATIONS

BY THE NUMBERS: INDUSTRY PARTNERS

Out of Business

(as of April 30)

2 Partners

CATEGORY PARTNERS

Places to Stay 222

Things to Do 180

Dining 186

Meeting Services 206

Shopping 27

Sports Facilities 11

Transportation 65

Visitor Services 4

TOTAL 901

NEW PARTNERS

NEW PARTNERS

Black Fire Brazilian Steakhouse Dining

Café Tu Tu Tango Dining

Charolais Café Dining

Community Hope Center, Inc. Meeting Services

Community Vision, Inc. Meeting Services

Dolfin Destinations Meeting Services

Forever Florida Camping, Zipline

and Wildlife AdventuresThings to Do

Hopdoddy Burger Bar Dining

Horse Riding Orlando Things to Do

Mia’s Italian Kitchen Dining

Second Harvest Food Bank of

Central FloridaMeeting Services

Sunshine Foundation Meeting Services

Wingate by Wyndham Kissimmee at

CelebrationPlaces to Stay

PARTNER ORIENTATION

EXPLORE KISSIMMEE

INTERNATIONAL &DOMESTIC SALES

SALES MISSION

Northern Europe: April 8 - 12

• Amsterdam, Rotterdam, and Brussels

• Partners

• Universal Orlando Resort

• SeaWorld Parks & Entertainment

• Meliá Orlando Suite Hotel at Celebration

• Legacy Vacation Resorts

• Team conducted sales presentations, signature events,

and product trainings

WTMLATIN AMERICA

Sao Paulo, Brazil: April 2 - 4

• Partners

• Reunion Resort

• Meliá Orlando Suite Hotel at Celebration

• Seralago Hotel & Suites

• Each partner secured 20+ one-on-one appointments

• Hosted signature event

DOMESTIC

February, March, and April

• 14 military shows

• Florida, Alabama, and

Georgia

Award

• 2018 “Top Destination” by Villas

of Distinction Luxury Villa Rentals

CANADIANEVENTS

Toronto: April 22 – 25

• Cher concert

• 12 Canadian product

managers

• Pajama-themed bowling

party

• 40 attendees

• Flight Centre agents

• Air Canada

representatives

• Theme parks

representatives

SOCIAL MEDIA

SOCIAL MEDIA HIGHLIGHTS

• Facebook

• Top platform driving traffic to the website

• Source for top posts each month

• Instagram

• Using polls and quizzes to improve our reach

SOCIAL MEDIA HIGHLIGHTS

• Pinterest

• More activity boosted engagement

• Twitter

• Followers are responding to people posts

COMMUNICATIONS

PR EFFORTS

• Press Releases

• What’s New for Kissimmee Meetings: Resorts, Roller Coasters, & Restaurants

• Experience Kissimmee Announces New Autism Initiatives

• Media FAMs

• UK: 4 media

• Domestic

• Girls Getaway: 4 media

• Outdoor Adventure: 2 media

• Media Mentions in April: 35

• USA: 4

• Brazil: 12

• Canada: 7

• Argentina: 8

• UK: 1

• Mexico: 3

TOP ARTICLES

Travel with Family

• Outlet: CHCH Morning Live

• Market: Canada

• Online Reach: 367K

• Broadcast Reach: 400K

9 Best Outdoor Water Park Resorts in

the U.S.

• Outlet: Family Vacation Critic

• Market: USA

• Online Reach: 668K

Cambio de Plan

• Outlet: Volaris Magazine

• Market: Mexico

• Publication: In-Flight Magazine

• Online Reach: 138K

• Circulation: 162K

WTMLATIN AMERICA

Sao Paulo, Brazil: April 2 – 4

• Met with 21 journalists at signature media event

• Met with 9 travel media outlets

• Radio interview on Brand News, national broadcast

MEETING SALES

MEETING SALES SUCCESS

APRIL 2018

Leads Sent Requested Rooms

124 130,823

APRIL 2019

Leads Sent Requested Rooms YOY Leads Sent

134 130,674 8%

FISCAL YTD 2017/2018

Leads Booked Contracted Rooms

281 141,902

FISCAL YTD 2018/2019

Leads Booked Contracted Rooms YOY Leads Booked

309 248,293 10%

MEETING SALES SUCCESS

Contracted Rooms

Fiscal YTD 2017/2018 Fiscal YTD 2018/2019

141,902 248,293

75% increase in contracted rooms YOY!

No change from last month

FUTURE MEETINGS BOOKED

2024 2025 2026 2027 Total

Booked Meetings 3 5 3 1 12

Contracted Room Nights 5,094 12,155 11,721 3,246 32,216

Booked through incentive beyond September 30, 2024

November 2019

CBIZ MHM A&A/Tax Sr. Associate

Conference

Embassy Suites by Hilton Orlando

Lake Buena Vista South

765 Total Room Nights

June 2024

ConnectWise IT Nation Explore

Gaylord Palms Resort and Convention

Center

3,900 Total Room Nights

January 2020

Medline National Sales Meeting

Omni Orlando Resort at

ChampionsGate

3,489 Total Room Nights

SALES ACTIVITIES

• April 4, 2019

• GuideWell Innovation Center at Lake Nona

• Sponsored break at MPI Orlando event

• 78 meeting planners and industry professionals

SALES ACTIVITIES

• April 4, 2019

• Ronald Reagan Building in Washington, DC

• Platinum Sponsor

• 100 planners and industry professionals

• 10 partners participated

SALES ACTIVITIES

• April 12-13, 2019

• Experience Kissimmee HelmsBriscoe Appreciation Event

• 37 HB Associates, guests, and clients

SALES ACTIVITIES

• April 16-17, 2019

• FSAE Foundation Executive Series Luncheon Sole Sponsor

• Nine partners participated

SALES ACTIVITIES

• April 15-17, 2019

• Greenville, SC

• Sponsored snack bags

• 101 planners; 100 suppliers

• Currently 3 RFPs for 1,287 potential room nights between 2020-2023

• April 17, 2019

• Reunion Resort

• Florida MICE meeting and FootGolf

• Eight Florida Receptive Tour Operators

SALES ACTIVITIES

• April 29-May 3, 2019

• 32 Military Reunion planners; 21 suppliers

• 11 partners participated

KEYUPCOMING EVENTS

• May 23 ConferenceDirect Insights, New York City, NY

• June 1 – 5 IPW, Anaheim, CA

• June 19 – 20 Association Forum Gala, Chicago, IL

THANK YOU