bm resume dates 5-4-16

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Benjamin D. Mahshie 46 Bauman Road Williamsville, NY 14221 Cellular: (716)474-6152 Email: [email protected] Senior Specialty Sales Consultant, Strategic Account Manager and Marketing Professional Specialty Pharmaceutical, Medical Device, Hospital, Business-to-Business and Government Sales Experience Endo Pharmaceuticals September 2013 – Present Specialty Sales Consultant, Pain Management, Buffalo, NY Direct market advocate for the treatment of pain including: chronic-pain, migraines and osteoarthritic pain. Concentration on nurturing and growing territory business through relationship building with Neurology, Orthopedic, Rheumatology, Anesthesiology, Physiatry, Podiatry and other pain management professionals. Products include Voltaren Gel, Sumavel Dose Pro, Frovatriptan, Opana ER and Belbuca. Responsible for product launch, clinician training on necessary administration protocols for specific products, complete office pull-through including managed care accessibility, local events, ongoing supplemental training, new and existing business development, territory profitability and overall face of Endo to targeted customer base. Q2/2016 Ranked #1 exceeding goal for new product Belbuca at 123% to plan Q2/2016 District winner for product launch quick start contest Q1/2016 Ranked #1 on district team for new patient starts during new product launch Q4/2015 Ranked #33 out of 150 in the company at 108% to goal for entire product portfolio Q4/2015 Ranked #21 out of 150 in the company at 104% to goal for Sumavel Dose Pro Q2/2015 appointed to the field marketing advisory board and special task force Q1/2015 promoted to senior specialty sales and marketing consultant Q4/2014 Ranked #1 on district team for Sumavel Dose Pro at 102% to goal Q4/2014 Ranked #1 in the nation for Voltaren Gel year over year growth of 43% Q4/2014 Ranked #22 out of 150 across the nation for entire product portfolio Continually rank in the top 25% of the company Recognized for proper use of data for territory analysis to strategically find new business WGRZ – NBC Channel 2 August 2011 – March 2013 Regional Manager Marketing and Brand Management, Buffalo, NY Responsible for managing all aspects of new digital online revenue stream competing with Groupon named DealChicken.com. Led a small team of five and executed encompassing marketing, brand management, social media and other digital media campaigns to promote new product and build brand recognition. Successful at building important internal and external relationships to create a professional website platform designed to further digital revenue growth for a traditional broadcast based business. Grew customer base from 322 to over 75,000 during tenure

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Page 1: BM Resume Dates 5-4-16

Benjamin D. Mahshie46 Bauman Road Williamsville, NY 14221 Cellular: (716)474-6152 Email: [email protected]

Senior Specialty Sales Consultant, Strategic Account Manager and Marketing ProfessionalSpecialty Pharmaceutical, Medical Device, Hospital, Business-to-Business and Government Sales Experience

Endo Pharmaceuticals September 2013 – PresentSpecialty Sales Consultant, Pain Management, Buffalo, NYDirect market advocate for the treatment of pain including: chronic-pain, migraines and osteoarthritic pain. Concentration on nurturing and growing territory business through relationship building with Neurology, Orthopedic, Rheumatology, Anesthesiology, Physiatry, Podiatry and other pain management professionals. Products include Voltaren Gel, Sumavel Dose Pro, Frovatriptan, Opana ER and Belbuca. Responsible for product launch, clinician training on necessary administration protocols for specific products, complete office pull-through including managed care accessibility, local events, ongoing supplemental training, new and existing business development, territory profitability and overall face of Endo to targeted customer base.

Q2/2016 Ranked #1 exceeding goal for new product Belbuca at 123% to plan Q2/2016 District winner for product launch quick start contest Q1/2016 Ranked #1 on district team for new patient starts during new product launch Q4/2015 Ranked #33 out of 150 in the company at 108% to goal for entire product portfolio Q4/2015 Ranked #21 out of 150 in the company at 104% to goal for Sumavel Dose Pro Q2/2015 appointed to the field marketing advisory board and special task force Q1/2015 promoted to senior specialty sales and marketing consultant Q4/2014 Ranked #1 on district team for Sumavel Dose Pro at 102% to goal Q4/2014 Ranked #1 in the nation for Voltaren Gel year over year growth of 43% Q4/2014 Ranked #22 out of 150 across the nation for entire product portfolio Continually rank in the top 25% of the company Recognized for proper use of data for territory analysis to strategically find new business

WGRZ – NBC Channel 2 August 2011 – March 2013Regional Manager Marketing and Brand Management, Buffalo, NYResponsible for managing all aspects of new digital online revenue stream competing with Groupon named DealChicken.com. Led a small team of five and executed encompassing marketing, brand management, social media and other digital media campaigns to promote new product and build brand recognition. Successful at building important internal and external relationships to create a professional website platform designed to further digital revenue growth for a traditional broadcast based business.

Grew customer base from 322 to over 75,000 during tenure Saw revenues increase from $4,700 a month to more than $50,000 per month during tenure Ranked #1 in revenue (2012) by parent company Gannett over 40 other broadcast outlets in the nation Obtained more than 75,000 person contact points for marketing and advertising purposes moving forward Implemented innovative free social media contests obtaining influential socio-economic marketing data Leveraged print and broadcast relationships to launch a multi-million dollar promotional campaign Communicated all projects and business proposals to executive level advisory board

YourLife Inc. December 2009 – May 2011Vice President Marketing and Public Relations, Buffalo, NYResponsible for all marketing needs including social media campaigns, public relations, website development and targeted advertising campaigns.

Developed and built official company website and brand logo. Designed company collateral pieces and created all advertising campaigns Implemented broad marketing strategy using traditional print and digital media outlets Built company brand via images and messaging Created and delivered critical sales and marketing presentations Budgeted and allocated all finances used for marketing and public relations

Bayer – Schering Plough Pharmaceuticals February 2002 – March 2009Professional Pharmaceuticals Sales Representative, Buffalo, NYSpecialty pharmaceutical sales to physician specialties including cardiology, urology, pulmonology, infectious disease, endocrinology, family practice and internal medicine. Responsible for building credible relationships, account

Page 2: BM Resume Dates 5-4-16

growth, new business development, territory analysis and educational training to all pertinent clinical staffs. Launched three new products and accomplished at navigating very difficult and somewhat confusing managed care coverages.

Finalist for President’s Club in both 2007 and 2008 Ranked in top 15% of all sales reps in the nation for 2006 – 2008 Received Schering’s highest performance rating for 2007 – 2009 Finished the year above 100% to plan for 3 consecutive years (2007 – 2009) Q2/2007 Ranked #1 out of 525 in the nation Leveraged relationships to convert Lakeside Memorial formulary to Avelox vs. Levaquin Member of Schering Plough’s East Region Leadership Council Coordinated and executed training seminars for new product launches Appointed field trainer for initial sales training of Cipro, Avelox and Levitra brands Worked with corporate marketing to create new sales-aid for specific disease state associated with Avelox

Xerox Corporation August 2000 – February 2002Account Manager, Amherst, NYResponsible for building strong relationships with public sector accounts throughout the greater Buffalo region. Utilized New York State contract pricing and created competitive proposals for all capital equipment deals. Experienced in consultative sales -approach and capable of probing for the clients’ need and selling a reasonable solution.

Established and built multi-layered executive level relationships Created, maintained and digitally filed all account information Collected and organized competitive information for research files and analysis Successful in growing my business over plan goal during tenure Recognized as public sector representative of the month 4 times Presented new printing and budget sensitive strategies to make clients more cost effective

Office Depot February 1998 – August 2000Public Relations Director and Marketing Manager, Delray Beach, FLEstablished three new innovative marketing programs geared to increase store traffic and sales revenues.

Scheduled and completed more than 100 business-to-business tradeshows Developed and coordinated the grand opening plan for more than 125 new retail outlets Constructed specific advertisements to specialized trade areas Built integral vendor relationships with large national brands for shared marketing programs Chairman of corporate donations and contributions board Maintained and directed all relationships with third party public relations agencies Company spokesman for all outside inquiries regarding public relations including financial inquiries

Florida Marlins Baseball Club September 1996 – February 1998Marketing Communications and Affiliate Relations Manager, Miami, FLManaged all contractual agreements between the baseball club and its radio and television rights-holders. Acted as liaison between baseball club and Major League Baseball for licensing and advertising campaigns during all team broadcasts.

Created and scripted all copy and editorial read by on-air talent during game broadcasts Designed, constructed and maintained the Official Website of the Florida Marlins Editor in Chief of ‘Baselines’ the quarterly newsletter distributed to season ticket holders Planned and executed all out of stadium promotional events Implemented strategic outreach programs in conjunction with community affairs and local charities Organized and formed new aspects to annual kick-off of Marlins season FanFest

Education

Bachelor of Science, Communication; Syracuse University, Syracuse, New YorkBinghamton University, Vestal, New York; School of Management

Notes

Citizenship: born in the United States, but obtained dual citizenship due to maternal parent being born in Canada. (Obtained Canadian citizenship in 1993)