blueprint to build the perfect linkedin profile slideshare

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Topics | Keywords | Editorial Calendar

Blueprint To Build �The Perfect LinkedIn Profile

MarketingThink.com | Social Media & Marketing Coaching Blog

MarketingThink.com

@GerryMoran

By @GerryMoran SCALE: 500+ connections

Another�MarketingThink.com�

Social Media Blueprint How To Build The

Perfect LinkedIn Profile

MarketingThink

Blogging Session #1


Headline. Use this space to for your summary headline instead of your job title

Heads-up Headline


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@GerryMoran

Coaching: Describe YOU as if this were a headline to a newspaper or a title of a book

MarketingThink

Blogging Session #1


Perfect Picture

Picture. Use a professional-like close-up shot of your smiling face

Coaching: Avoid boats, pets, girlfriends, mystery hands on your shoulder in your picture … and scary pictures!


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@GerryMoran

MarketingThink

Blogging Session #1


Your URL

URL. Customize this URL to make it easily sharable and avoid those ugly numbers at the end of your profile

Coaching: Use your profile name so it’s easy to list and remember in your email signature, etc.


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@GerryMoran

MarketingThink

Blogging Session #1


Engaging Experience

Experience. Summarize your role and KEY contributions

Coaching: Avoid a resume-like breakdown of everything you have accomplished


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@GerryMoran

MarketingThink

Blogging Session #1


Super Summary

Summary. Humanize the story of YOU to say who you are and what you have done … and speak in the first person


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@GerryMoran

Coaching: Include your phone number, Twitter handle and blog URL at the top of the summary area

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Blogging Session #1


Selected Skills

Skills & Expertise. List at least 10 of your core skills to set up others to endorse you


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@GerryMoran

Coaching: Start to endorse others first to receive the return favor

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Publications

Publications. List your blogs, papers and anything published


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@GerryMoran

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Blogging Session #1


Alternative Additional Info

Additional Info. List alternative ways for others get in touch with you


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@GerryMoran

Coaching. Remember that you are trying to connect with people on THEIR preferred channel

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Honors & Awards

Honors & Awards. List them


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@GerryMoran

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Really Good Recommendations

Recommendations. Secure as many as you can from current and past contacts


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@GerryMoran

Coaching. Give direction and tell your recommenders what to say about you

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Blogging Session #1


Education

Education. Expand on your degrees to tie in relevant keywords


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@GerryMoran

Coaching: Include executive education and stop listing your high school no matter how old you are

MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog

Copyright ®

2013 Gerry M

oran | All R

ights Reserved | m

oran.gerry@gm

ail.com

By @GerryMoran SCALE: 500+ connections

Another�MarketingThink.com�

Social Media Blueprint How To Build The

Perfect LinkedIn Profile

MarketingThink.com

Please pass this blueprint on to help build better social media messaging throughout the world!

Reach me @GerryMoran with any questions!

Rev. Feb. 28, 2013

Headline

LinkedIn.com/in/YourName

Your Picture

BACKGROUND

SUMMARY

EXPERIENCE

PUBLICATIONS

SKILLS

EDUCATION

RECOMMENDATIONS

ADDITIONAL INFO

HONORS & AWARDS

Picture. Use a professional-like close-up shot of your smiling face

Coaching: Avoid boats, pets, girlfriends or mystery hands on your shoulder in your picture

Headline. Use this space to for your summary headline instead of your job title

Coaching: Describe YOU as if this were a headline to a newspaper or a title of a book

URL. Customize this URL to make it easily sharable and avoid those ugly numbers at the end of your profile

Coaching: Use your profile name

Summary. Humanize the story of YOU to say who you are and what you have done … and speak in the first person

Coaching: Include your phone number, Twitter handle and blog URL at the top of the summary area

Experience. Summarize your �role and KEY contributions

Coaching: Avoid a resume-like breakdown of everything you have accomplished

Publications. List your blogs, papers and anything published

Skills & Expertise. List at least 10 of your core skills to set up others to endorse you

Coaching: Start to endorse others first to receive the return favor

Additional Info. List alternative ways for others get in touch with you

Education. Expand on your degrees to tie in relevant keywords

Coaching: Include executive education and stop listing your high school no matter how old you are

Honors & Awards. List them!

Recommendations. Secure as many as you can from current and past contacts

Coaching. Give direction and tell your recommenders what to say about you

(120 characters)

(2,000 characters)

(2,000 characters per pos.)

(100 characters per school)

(1,000 characters)

(50 skills, 61 characters)

(1,000 characters)

(2,000 characters)

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Blogging Session #1


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blueprint to build the perfect linkedin profile slideshare

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