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From Beginning to End• Subject Line• Content • Calls to Action• Landing Pages• Checkout Process

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Other Habit-Changing Ideas

• Coupon value changes based on time of day

• Progressive coupons – Every time you use one you unlock a better one

• Artificially limited quantities… act now or else

• Flash sales

• Exclusive email-only offers

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• Don’t be too quick to celebrate new acquisitions.

• Survey results vary by age of respondents.

• Mobile email is more important than ever before.

• Your subscriber list is filled with people, not just email addresses.

• Help your subscribers develop new habits.

• Test, test, test.

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