How Can Social MediaImpact Your Business!

Presented by

Billy Booe

This presentation is based on information received from the following sources: Dale Denham, ASI® (Advertising

Specialty Institute) PPAI® (Promotional Products Association International),

Facebook ®, Linked In ®, www.socialmedia.com

Attendee Social Media Sites• Kyle Rogers – Linked In• Carol DeWitt - Facebook• Jane Beth - Facebook• Don Duncan – Facebook, Linked In• Shannon McGaw – Facebook, Linked In• Michele Braddock – Linked In• Denise Knierim – Facebook, Linked In – Update• Scott Sunitsch – Linked In

•Kyle Rogers•Carol DeWitt•Jane Beth•Don Duncan•Shannon McGaw•Michele Braddock•Denise Knierim•Scott Sunitsch

http://www.linkedin.com/in/billybooe

Linked In – The Simple Facts• 85 Million users as of November 2010• Current growth is one (1) new member every second.• Primary Uses:

– Networking– Sales– Marketing– Employment– Regional Group/Event Management– http://www.booleanblackbelt.com/2010/09/linkedin-

demographics-and-visitor-statistics/

Linked In – More Specific Data• The average number of LinkedIn connections for people who work

at Google is forty-seven.• The average number for Harvard Business School grads is fifty-

eight, so you could skip the MBA, work at Google, and probably get most of the connections you need.

• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

• Of the Linked In members who have a complete profile, they are 59% more likely to produce revenue through networking on Linked In.

What can Linked In do for your business?

• Increase your visibility.•· Improve your connectability.•· Improve your Google PageRank.•· Enhance your search engine results.•· Perform blind, “reverse,” and company reference checks.•· Gauge the health of a company.•· Gauge the health of an industry.•· Track startups.•· Ask for advice

Social Media Site – DONT’S• Tell your whole life story – no need to mention every move you

make! If you need to do this, check out Twitter ®• Going into too much detail about your family – follow your own

comfort level. Decide if you want to reveal ages, names, photos…

• Pictures in general – be very careful!!! When you post a picture to your page or wall – it is public domain.

• Your personal information - home address/home phone number• Political or religious views – this is another personal choice and it

all depends on what you want people to know about you. Some of the experts say to avoid these topics within social medias because they can be very polarizing topics.

• Make negative comments towards other people, companies, or brands. You will find a lot of this – just don’t engage in it yourself.

Social Media Site – DO’S• Where are you from?• What area do you live in?• Married? How long? Kids?• Your job – how long? What do you specialize in?• What makes you unique? What do you bring to the

table?• Hobbies/interests• Organizations you are passionate about• Recent travels• Referrals and Recommendations

Closing Suggestions• Answer the critics: It is important to listen and respond to all comments

in a timely manner.• Be personable: It is a delicate balance to strike between being a

personable social media user and representing the brand in a professional way.

• Tend your garden: Social Media takes effort, time, and consistency.• Start, set and re-assess your objectives: Do not expect to do it perfectly

right from the start, but rather start today, not tomorrow, and watch the trends in order to make adjustments as needed.

• Connect with your audience: Social media content is read by people from different countries requiring that you write like the average wise and polite person on the street. Be specific so people get the right message.

• Ask For Help - Refer to the Bluegrass Social Media guidelines. Bisig can also help you develop a strategy consistent with your personal style. Feel free to contact Jami Sheehan or myself – we are happy to help you…

Thanks for Attending!

How Can Social MediaImpact Your Business!

Presented byBilly Booe

http://www.linkedin.com/in/billybooe

http://www.facebook.com/profile.php?id=1595575154&v=box_3#!/profile.php?id=1595575154