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BLUE OCEAN V/S

RED OCEAN STRATEGIES

Presented By:Saikat Ghosh

EpsilonRoll No.310

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Content• Blue Ocean Strategies• What is Blue Ocean Strategy• Advantages• Disadvantages• Examples

• Red Ocean Strategies • What is Red Ocean Strategy• Advantages • Disadvantages • Examples

• Difference between Red and Blue ocean strategies

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Blue Ocean Strategy

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What is Blue Ocean Strategy

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Advantages of Blue Ocean Strategy

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Disadvantages of Blue Ocean Strategy• Search Risk

• Planning Risk

• Scale Risk

• Business Model Risk

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Ford Model T• Introduced in 1908

• Priced $850 in 1908, $609 in 1909 , $240 in 1924

• Features : Reliable, Durable, Easy to Fix

• Colour Black

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Red Ocean Strategy

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What is Red Ocean Strategy

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Advantages of Red Ocean Strategy

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Disadvantages of Blue Ocean Strategy

MY PROFIT

YOUR LOSS

Zero sum gameStiff Competition

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Differences between Blue & Red Ocean Strategies

Red Ocean Strategy

• Compete in existing market place • Beat the competition• Exploit existing demand• Price taker

Blue Ocean Strategy• Create uncontested

marketplace• Make the competition

irrelevant• Create and capture new

demand• Price maker

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Thank You