Presentation By: Usman Kashmiri

BLUE OCEAN STREATEGY

BLUE OCEAN

Company create new market

RED OCEAN

Companies compete for customers

BLUE OCEAN

Blue ocean represent all industries, products, and product features.

Define untapped market spaceCreate new customer demandProvide opportunity for rapid growth and high

profit

BLUE OCEAN STRATEGY

Provides frameworks and analysis for the systematic pursuit and creation of blue ocean product and market.

BLUE OCEAN V.S RED OCEAN

Blue Ocean Strategy Create uncontested market

space Make the competition

irrelevant Differentiation and low cost Value innovation Attract noncustomers Create and capture new

demand

Red Ocean Strategy Compete in existing

market space Beat the competition Differentiation or low

cost Competitive advantage Segment existing

customer Exploit existing demand

IMPORTANCE OF BLUE OCEAN STRATEGY

The importance of the Blue Ocean Strategy is that it allows a business to sell its products with little or no competition from other firms. This strategy is useful for a new business that does not have a lot of money available for advertising and does not want to sell its products in a market where other companies have already established strong brands.