Blue Ocean Leadership HBR  Study  May  2014  

W.  Chan  Kim  Renée  Mauborgne    Summary  by:  Mohamed  Anis  

Did  you  know  that  only  30%  of  employees  are  acJvely  commiLed  to  doing  a  good  job?  

30%  

50%  

20%  

And  50%  merely  put  their  Jme  in?  

According  to   ‘s  2013  Survey:  While  20%  act  out  their  discontent  in  counterproducJve  ways?  And  those  20%  cost  the  US  Economy  half  a  TRILLION  USD  a  year?  

So what is Blue Ocean thinking?

Blue  Ocean  Leadership  It’s  about  what  the  

leader  does  

Leaders  need  to  match  with  market  reality  

Leadership  across  all  management  levels  

TradiJonal  Leadership  It’s  about  what  the  

leader  is  

Leaders  need  to  match  with  the  organizaJon  

Leadership  for  only  top  levels  

What is the difference between?

The 4 Steps of Blue Ocean Leadership:

1.See  your  Leadership  Reality  

2.Develop  AlternaJve  Leadership  Profiles  

3.Select  to-­‐be  Leadership  Profiles  

4.InsJtuJonalize  new  leadership  pracJces  

1. See your Leadership reality:

2. Develop alternative Leadership Profiles:

2. Develop alternative Leadership Profiles:

3. Select to-be Leadership Profiles:

Generate  two  to  three  to-­‐be  diagrams  for  every  level  in  the  organizaJon    •  Senior  Management  •  Middle  Management  •  Frontlines  

Then  Organize  an  event  where  employees  vote  on  their  most  admired  diagram,      

Un#l  1  is  selected  for  every  level.  

4. Institutionalize new Leadership Practices:

These  canvases  must  becomes  a  concrete  part  of  the  organizaJon,  communicated  to  all  leaders,  hanged  in  offices,  development  plans  should  all  reflect  it.  Results  of  Case  Study  

0  

20  

40  

60  

80  

100  

120  

Recruitment  &  Training  Costs  

Turnover   Customer  SaJsfacJon  

Blue  Ocean  Leadership   TradiJonal  

Thanks