Blue Ocean leadership Summary

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  • Blue Ocean Leadership HBR Study May 2014

    W. Chan Kim Rene Mauborgne Summary by: Mohamed Anis

  • Did you know that only 30% of employees are acJvely commiLed to doing a good job?

    30%

    50%

    20%

    And 50% merely put their Jme in?

    According to s 2013 Survey: While 20% act out their discontent in counterproducJve ways? And those 20% cost the US Economy half a TRILLION USD a year?

  • So what is Blue Ocean thinking?

  • Blue Ocean Leadership Its about what the

    leader does

    Leaders need to match with market reality

    Leadership across all management levels

    TradiJonal Leadership Its about what the

    leader is

    Leaders need to match with the organizaJon

    Leadership for only top levels

    What is the difference between?

  • The 4 Steps of Blue Ocean Leadership:

    1.See your Leadership Reality

    2.Develop AlternaJve Leadership Proles

    3.Select to-be Leadership Proles

    4.InsJtuJonalize new leadership pracJces

  • 1. See your Leadership reality:

  • 2. Develop alternative Leadership Profiles:

  • 2. Develop alternative Leadership Profiles:

  • 3. Select to-be Leadership Profiles:

    Generate two to three to-be diagrams for every level in the organizaJon Senior Management Middle Management Frontlines

    Then Organize an event where employees vote on their most admired diagram,

    Un#l 1 is selected for every level.

  • 4. Institutionalize new Leadership Practices:

    These canvases must becomes a concrete part of the organizaJon, communicated to all leaders, hanged in oces, development plans should all reect it. Results of Case Study

    0

    20

    40

    60

    80

    100

    120

    Recruitment & Training Costs

    Turnover Customer SaJsfacJon

    Blue Ocean Leadership TradiJonal

  • Thanks