BLUE 24 - ECT 455 Team ProjectGuess Racing

Lisa Gasner

Muharema Selimagic-Khatri

Guess Racing

Background: Midget Race Team 10 years old ~ fans now require web

presence Race throughout the United States

Business Model

Having a website is vital to attracting and retaining the fans and sponsors.

Sponsors today require an up to date website

Current Channels

Car Decals Trailer Decals Business Cards

Intended Customers

Fans Sponsors

Value Proposition (Company)

another venue for the company to reach potential new customers (fans & sponsors)

Target Sponsors more precisely, by advertising the new web site on industry sites

Provide more accurate and timely news and information to fans

Value Proposition to the Customers

Offer memorabilia (hats & tee-shirts) Provide up to date schedule Provide up to date results Show photos

Information Architecture

ERD

Transaction Process Flow

Transaction Process Flow(cont)