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#11 Floral Designer'sCollect ionSpring · Summer

The new poetry of handcrafting

ENGLISH

WORLDBLOOM'S

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www.blooms-world.com

AND HERE ARE OUR THEMES:

TRENDS 2016 We show you what’s up next! The latest themes, colours, products, structures and materials

Relive the past Discover the city feeling Sense the handcrafting Enjoy the harmony Feel the colour power

VALENTINE’S DAY Straight from the heart! Up-to-the-minute ideas for the day of lovers. With presentation suggestions for the flower shop

EASTER Surprise included! Plantings with daffodils

EVENT: MAY Welcome back, dear May. Sales-boosting ideas for a May promotion

NEW PRODUCTS ESTELLE A perennial envelopes summer bouquets and arrangements

CHALKBOARD RIBBON Deco ribbon and tags for hand-written messages

HANGING PLANTERS Hanging plants from the wild old days are rediscovered

WEDDING Dreamily romantic and modern. Bridal floral designs in shades from rosé to apricot

WORLDBLOOM'S

READY FOR SPRING AND SUMMER! THE THRILL OF NEW IDEAS!

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Copper

White

Pantone 7495 U

Pantone 451

Pantone 660

Pantone 667

Pantone 308

Pantone 260

Pantone 1817

Pantone Cool Gray 4

Pantone Black 3

Pantone 155

The city is alive and brings to life a penchant for industrial flair, architectural

materials and urban gardening. Rather than feminine romanticism, what we

have here is a reduced, technological language for communicating form

and material. Hints of masculinity are not out of place.

Discover the city feeling

The new urban chic TREND 2

WORLDBLOOM'S

TRENDS

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And here is the floristry:Floral elements are combined with relics of a past industrial age. Technical components such as old metal parts, rubber hoses and coal add cool, masculine touches and create a modern-looking connection to the present.

[bowl (Gasper), granulate (Dekoprojek t S. Scheuerer), St yrofoam sphere (Oasis), black spray paint (Oasis), wet f loral foam (Oasis), other elements in the pic ture: chair (KFF)]

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Blond Wood

White

Pantone 479

Pantone 324

Pantone 447

Pantone 557

Pantone 429

Pantone 7459

Pantone 487

Pantone 7506

Pantone Warm Gray 1

Pantone 495

Pastels and lots of white set the stage when the new style borrows

elements from the shapes of the 1950s and 1960s and from Nordic

design. Material and pattern mixes meet up in refreshing ensembles

and create a new, light and airy world.

Enjoy the harmony

The new soft linesTREND 4

WORLDBLOOM'S

TRENDS

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And here is the floristry:Various elements are harmonized by pale pastels, bringing together exotic flowers like Anthuriums and Calla lilies with domestic chrysanthemums and hydrangeas; grasses meet exotic leaves while twigs commune with seashells. In transparent and light arrangements, this diversity becomes the new Nordic trend.

[granulate (Dekoprojek t S. Scheuerer), bowl (Klocke), f loral foam brick s (Oasis)]

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Once again it’s time to get in the mood for spring with the right

SPRING FLORISTRY IDEAS. Invite your customers to a Mayday

party and turn their heads with lots of cash & carry plants and floral

arrangements that will make everyone happy. The maypole wreath

with its typical fluttering ribbons is an eye-catcher and the promotional

tables in front of the shop create an inviting presentation area. Each of

the arrangements should be done up in small series – to give customers

a wide selection!

WELCOMESWEETMay

PROMOTION BUSINESS

WORLDBLOOM'S

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SECTOR

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Door wreaths as

one-of-a-kind pieces

with special impact

Spring floristry

in small series for

easy selection

Maypole wreaths

stop the show

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They like it to be romantic.

Flowery and in charming colours.

Young brides today have very

clear ideas about the most

important day in life.

With these innovative

ideas for bridal hair and

body decorations, floral

designers will be able to

score big points!

Wedding design INNOVATIVE ROMANTIC

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Cla

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EVENTS

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These hair ornaments couldn’t be more bridal. The stems of the flowers are trimmed to a length of approx. 2 cm and dipped in wax to prevent dryness. Next they are attached to a hairband fitted with a curved piece of floral foam in a plastic frame and fastened with deco wire. These decora-tions will stay fresh all day long for the wedding.

[decorative wire (Buco), f loral foam base (Oasis)]

FLORAL CROWN. A VERY SPECIAL HAIR ORNAMENT!

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REDISCOVERED:

Hanging plantersA decorating style that was

commonplace in Grandmother’s

day is now being rediscovered by

young plant lovers. Modern lofts

and rooms that reflect the youthful,

uncomplicated style of contemporary

living provide an ideal backdrop for

the new trend, staging a revival

for HANGING PL ANTERS. And

alongside plants that lend even

industrial-looking living quarters

new vitality and a touch of nature

with their cascading green energy.

A trend welcomed by gardeners

and florists alike.

PLANTS

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Hanging planters

International Interior

Show IMM 2015,

Cologne

Hanging planters in win-

dows like green curtains!

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PLANTS

[1] SNAKE LEAF FERN

This fern is known as the “snake leaf”, botanical name Aglaomorpha coronans.

A native of the Himalayan region of India and Southeast Asia, it has leaves with fine venation

patterns that can grow to lengths of up to one metre. Mature leaves are more deeply cleft than those of adolescent plants.

LEAF & FORMWhen it comes to foliage in floral designs unusual and

attractive FORM is important. The leaves shown here were

all cultivated and tested for their suitability as floristry material

by the horticultural education and experimental station in

Geisenheim. We are of the opinion that they are ready for

market and can highly recommend them to florists.

[2] BOWSTRING HEMP

A native of Central Africa, bowstring hemp, botanical name Sansevieria trifasciata, is an evergreen perennial plant with long, stiff sword-like leaves that appear waxed. Many cultivars have variegated foliage with silvery-white, pale green or yellow stripes on the leaf margins. The leaves can grow to lengths of up to 1.5 meters with a width of around 30 cm.

[3] CAST-IRON PLANT

The cast-iron plant, botanical name Aspidistra elatior, is a species of flower-

ing plant in the lily family and a native of China and Japan. Its dark evergreen,

linear leaves can grow to lengths of up to 60 cm and often display speckles or white

stripes. They have a slightly woody, prominent ribs with sturdy leaf blades.

[4] PHILODENDRON

Philodendron ‘Xanadu’, or simply Xanadu, is a native of the tropical rainforests

of Central America. It has long deeply dissected, lobed leaves with prominent

venation, which can be yellowish, in contrast to the glossy green of the leaf. Compared to other philodendrons, it has smaller, compact leaves.

An excellently suited material for enhancing floral designs.

WORLDBLOOM'S

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Under the direction of horticultural engineer Wolfgang Schorn of the department for specialized horticultural information, the horticultural education and experimental station in Geisenheim (an institute of the “Landesbetrieb Landwirtschaft Hessen” horticultural centre) has the goal of cultivating new cut cultivars for the German horticultural sector and at the same time producing domestic materials for wreaths and bouquets for the floristry industry. The new cut greenery and ornamental foliage represents an economically feasible alternative, as beautiful glossy leaves provide a predominantly green basis for better emphasizing the colours of the flowers in an arrangement. And such showy leaves can be used in smaller quantities.

[Bot tom right and lef t: pot (D&M Depot), granulate (Dekoprojek t S. Scheuerer), wet f loral foam (Oasis)]

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WORLDBLOOM'S

SEASON & OCCASION

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Left page: Uncomplicated and ever-popular: round bouquets that are transformed into Valentine’s greetings by the choice of flowers dominated by red roses.

[hot glue (Oasis), r ibbon (Goldina - Da Vinci ar t f leur), bowl (D&M Depot), bow wall mural (deine -wandtat toos.de)]

The first layer of Capiz oyster shells is pinned to the out-side of a foam base, and the second layer is applied with hot glue in an overlapping arrangement. A ribbon with a bow at one side adds a pretty touch.

[wet f loral foam hear t (Oasis), hot glue (Oasis), r ibbon (Goldina - Da Vinci ar t f leur)]

In contrast to the floral heart shown above, here the flowers decorate the sides of the foam heart while the Capiz shells adorn the top.

[wet f loral foam hear t (Oasis), hot glue (Oasis)]

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