11

AAMA OnlineBlogs and More:

Engaging with AAMA Via News, Photos, Videos and More

July 29, 2014

22

Today, We Will Discuss:

• Blogging• Using video• Photography• The new AAMA app• Social media management systems

33

Blogging 101

• Short for “weblog”• Used for online discussion or as an

informational site comprised of posts listed in reverse chronological order

44

Blogging 101

• First blog was supposedly in 1994• Popularized in early 2000s due to

Andrew Sullivan and Matt Drudge

55

Blog Basics

• Pick a platform: Wordpress, Tumblr or Blogger

• Determine desired audience• Pick a name

66

Blog Basics• Post that first entry! • Write what you know • Share it on Twitter, Facebook,

LinkedIn, and/or other social media

77

AAMA’s blogs

Poll: Do you currently read any of AAMA’s four blogs?

88

AAMA’s blogs

• AAMA maintains four blogs:–Member Edge–Building Standards–Trade Secrets–Socially Speaking

99

AAMA’s blogs

• AAMA started these blogs to:– Have a more conversational

forum for members– Let members get to know

AAMA staff– Be able to focus on many

areas of AAMA membership

1010

AAMA’s blogs– Member Edge: – Janice Yglesias, Association Services

Director (2nd Fridays)

1111

AAMA’s blogs– Building Standards: – Andrea Rhodes, Technical Services Manager

(3rd Fridays)

1212

AAMA’s blogs– Trade Secrets: – Rich Walker, AAMA CEO and President (4th

Fridays)

1313

AAMA’s blogs– Socially Speaking: – Meryl Williams, Communications Coordinator

(1st Fridays)

1414

AAMA’s blogs

• Guest Bloggers:–Mike Collins for Trade Secrets–Jacqueline Luna for

Member Edge–Tamara Davis for

Building Standards

1515

Subscribe to our Feed

AAMA’s feed includes:-What’s been recently posted

on AAMA’s website- News updates

- Blog posts

RSS Feed

1616

Video

Why use video?

- It’s growing in popularity

- It’s a way to reach an untapped audience

- It’s FUN!

1717

What Makes Good Video?

• Keep it short: 90 seconds if possible• Be creative!• Good quality

1818

Architect Vs. ContractorFor example:

1919

Video is Fun!

• Shoot practice footage• Play around sound

and lighting• Edit your video• Add music if applicable

(copyright-free, or your own)• Share your masterpiece

2020

There’s an App For That

• Video editing apps for your phone:– Socialcam– Lightt (that second “t” is intentional)– Vine

2121

Photography

A picture is worth 1,000 words!

2222

Photography, cont’d

Good news: You are mere minutes away from becoming a better photographer.

2323

Photography 101

• Play around: Mess with those camera phone settings

• Choose your image’s subject/focus• Use natural light, avoid your flash• Take LOTS of shots

2424

Photography 101

• Now, download these great apps:– Vhoto (again, not a typo, trust

us)– Instagram– VSCO Cam

2525

Flickr• Flickr is an online photo album

sharing service– Image-heavy splash– Customizable– Easy to share your work– Free!

2626

Call for Photos• AAMA is always looking for photos!

– Installation images– Sustainable design– Images of the products and materials

the association represents from both a residential and commercial standpoint

– Video clips, too!

2727

AAMA app• Conference-focused:

– Agendas– Hotel info– Staff/attendee contact

info– Everyday tools, too– Upcoming webinar:

• August 26• 11:30 AM EDT

2828

AAMA app

2929

AAMA app

Poll: Have you downloaded the AAMA app yet?

3030

Other Tools• SlideShare

– Upload and share presentations, webinars, etc.

– SlideShare is easy to use– Provides statistical feedback

3131

Social Media Mgmt Systems

• Hootsuite– AAMA Marketing

Department-approved!• Mention

– Easy-to-use, but not great at its main purpose

• Buffer– Easy to use, offers statistical feedback

3232

Let’s try out some tools

3333

Conclusion

• Online tools are always improving!• The AAMA Marketing Department is

here to assist you with any online needs, such as the topics we discussed today, as well as social media consulting.

3434

• Email socialmedia@aamanet.org• Contact Meryl via email

mwilliams@aamanet.org or by calling (847) 303-5859, ext. 224