blogging: your business superpower
TRANSCRIPT
Blogs describe different types of websites or portals
which share information on
specific topics or categories.
A Blog is an abbreviated word used for the term
Weblog.
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Thought Leadership Your blog is where you share
your expertise and position
yourself as a trusted resource.
It’s where you take your stance
and build yourself a reputation.
PAST NOW
HubSpot
Information directed
“at” people in hopes of grabbing attention.
Information shared
“with” people for purpose of building
relationships.
VS
HubSpot
SugarSpun Marketing
Source Hubspot
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Brand Recognition
Credibility, Trust
Engagement
10 Seconds
That’s all the time you
have to impress visitors
on your web pages.Microsoft research
Most decisions about the value of page content
are made in around 8 seconds. - Marketer John G. Olsen
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16.12% of blogs had
more social shares
than page-views.
Study, Dan Zarrella
Titles trump
for social
exposure.Illustrator Unknown
The Ultimate Headline
Superpower
Headline formula analysis by Lenka Istvanova or Koozai Marketing
Numbers + Adjective + Target Keyword + Rational + Promise
10 Simple Steps You Can Take Today That Will Make You Happier
Headline Contain words and phrases people are searching.
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Internal Links
Internal links are links that go one page on a domain, to a different page on same domain.
Internal Links
Internal links help you
rank for certain
keywords and helps you
distribute “link equity.”Illustrator Unknown
Image Hubspot
A social media
analytics tool
empowers brands
to make data-driven
business decisions.
Brandwatch
Identifies most shared content and key influencers in any niche. Buzzsumo
Planning
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Create an Editorial Calendar
Submit your posts to Reddit.
Submit your posts to StumbleUpon.
Submit your posts to GrowthHackers.com
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Follow me!
Twitter @sheconsulting
Linkedin.com/in/sheconsulting
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Instagram.com/estaphotography
Facebook.com/esta.photography
www.sheconsulting.comp: [email protected]
Thank you!
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