Blogging:An Introduction

Presented by Molly Quell

Shell Outpost Expat Support Network28 March 2013

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Molly QuellMolly Quell Consultingwww.mollyquell.com

Social media strategy, design, and implementation services

Molly Quellwww.mollyquell.com

About Me

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Portmanteau for “Web” and “Log”

“Web site on which an individual or group of users record opinions, information, etc. on a regular basis.”

logBEW

Molly Quellwww.mollyquell.com

What Is A Blog?

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• The Daily Dish• Dooce• Becker and Posner• The Style Rookie• Nomad Mom Diary

Molly Quellwww.mollyquell.com

Who Blogs

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• What are you passionate about?• Professional Vs Personal• Long Form Vs Short Form• Photoblogging• Videoblogging

Molly Quellwww.mollyquell.com

Topic

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• Blogger • Wordpress.Com• Wordpress.Org• Tumblr• LiveJournal/Dreamwidth• TypePad/Squarespace• Drupal/Joomla

Molly Quellwww.mollyquell.com

Platforms

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• Keep ItSimple

• TeachingYourself

• Outsourcing

Molly Quellwww.mollyquell.com

Ref: WDL

Visuals

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• About You• Contact• Blogroll• Archives• Search Bar• Related Posts• Links To

Social Media SitesMolly Quellwww.mollyquell.com

Ref: Wordpress

Structure

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• Yourself• Social Media• Blog Directories • Blogging Competitions• Guest Post

Molly Quellwww.mollyquell.com

Promotion

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• What is SEO?• How to improve

your SEO• Is it worth it?

Molly Quellwww.mollyquell.com

Search Engine Optimization

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• Find Similar Bloggers• Online Communities• Search Your Platform

Molly Quellwww.mollyquell.com

Develop Community

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• Your Blog• Your Posts• Your Identity• Social Media

Molly Quellwww.mollyquell.com

Privacy

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• Style Guide• Post Length • Sentence And Paragraph Length • Edit, edit, edit

Molly Quellwww.mollyquell.com

Writing

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• To Allow Or Not To Allow• Responding To Feedback• Dealing With Trolls

Molly Quellwww.mollyquell.com

Commenters

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• Traffic• Comments• Money• Personal

Reward

Molly Quellwww.mollyquell.com

Ref: www.blogging.org

What To Expect?

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Contact Info

My Contact Info

Website: www.mollyquell.comBlog: www.themarketingsalon.comLinkedIn: http://nl.linkedin.com/in/mollyquellTwitter: @mollyreneFacebook: www.facebook.com/mollyquell

Molly Quellwww.mollyquell.com

Super Awesome Things

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