blogging for lead capture presentation

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Blogging for lead capture and seo (introductory)

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KAYAK-BloggingLunch.key

BLOGGINGfor Lead Capture

!Brought to you by KAYAK Online Marketing & HUG Canadian Prairies

Different Types of Website Pages

Site Blog Landing

Sell Attract Capture

Educational, Entertaining, Actionable

Site Blog Landing

Sell Content Capture

Be Interesting, Provocative, Questioning

Never Selling

Content

include images, videos, infographics, illustrations

Content

Follow an editorial calendar

Schedule

Write to your persona(s)

Persona

Craft on-page seo elements

SEO

Prompt the reader to take action

Call-to-action

Get It Now

621507

80

Social

Connect, Share, Engage, Discuss

BE Sociable.

21 New Rules

of Content

Marketing

WEB PAGE

Business In

formation P

resentation

(sell)

OFFER PAG

E

Qualified L

ead Captur

e via Form

(trade)

BLOG PAGE

Trust Build

ing via Info

rmation (g

ive)

Social Med

ia Engagem

ent

Blogs & Co

ntent Mark

eting

Email Mark

eting Offer

s

Search Eng

ine Query

Referrals &

Sharing

CONTENT

{ {

=

Attract

5

Give

PLEASE S

HARE

(Always At

tribute)

kayakonlin

emarketin

g.com

Your o

nline mark

eting gam

e changer!

#1 Treat Key

words

#1 Like Hot

sauce

#4 Make the

Most of

#1 a Great Id

ea with

#1 Multiple

Formats

#10 Remem

ber that

#10 Great C

ontent

#10 Invites L

inks

#11 Build Yo

ur Content

#11 From a

n Ongoing P

lan

#15 Take You

r Time

#17 Know Y

our Biggest

#17 Conten

t Marketing

Enemy

#18 Use On

e Piece of C

ontent

#18 to Prom

ote Another#16 S

top Buying C

ontent from

the Bargain

Bin

#21 Use You

r Content to

Turn Search

ers, Reader

s & Fans, int

o Buyers!#

19 Recycle

Your

#19 Greates

t Hits

#20 Always

Ask the Ke

y Question

#20 About a

Piece of Co

ntent

#5 Headline

s Are

#1 Everythi

ng

#6 Use the

#1 News

#2 Have a V

oice (or Bran

d)

#1 Custome

rs Can Ident

ify With

#7 You Cant

Stock the C

upboards

#1 Until You

Take Out th

e Trash

#8 Do

nt Just Post

Engage!

#9 Invite Yo

urself to So

meone

#1 Elses Pa

rty Once in a

While

#12 The Be

st Inspiratio

n

#12 Comes

from Sever

al

#12 Differen

t Sources

#13 Quality

is as

#13 Importan

t

#13 as Qua

ntity

#14 Quantit

y

#14 Still Ma

tters

#3 Build Tru

st With

#1 Transpar

ency

=

Findability

Why Searc

h Engine

Optimizatio

n is Dying

by Randy M

ilanovic, Pri

ncipal at Ka

yak Online

Marketing

+ 21 New R

ules

of Content

Marketing

for 2013 an

d Beyond

If you want

to maintain

a high searc

h engine ra

nking

and use con

tent to keep

targeted bu

yers coming

to you,

this is inform

ation you ca

n't afford to

skip. Get yo

ur copy

instantly via

Kindle righ

t now, or or

der the pap

erback!

Findability

An eBook by

Randy Mila

novic

[amazon bo

ok code: B00

CMDQ9RG]

hashtag

#findability[ ]

#findability

11,238

RECAP:

minimum 800 words on a single topic

include an interesting visual or video

follow an editorial calendar

write to your marketing persona

craft a compelling meta description

include on-page links to related content

include a call-to-action button

engage with your connections

Different Types of Website Pages

Site Blog Landing

Sell Attract Capture

understand your clients buying process

create an offer of value

Offer

match the form to the value andposition within your sales funnel

Forms

SEND

prepare for conversions on all platforms

Responsive

respond to leads promptly

Act

RECAP:

understand your clients buying process

create an offer your prospects will want

create a form matching the value of the offer

prep for a variety of screens

respond promptly

lead capture increases with blogging frequencyGrowth

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