blogging for lead capture presentation
Post on 17-Oct-2014
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Blogging for lead capture and seo (introductory)TRANSCRIPT
BLOGGINGfor Lead Capture
!
Brought to you by KAYAK Online Marketing & HUG Canadian Prairies
Different Types of Website Pages
Site Blog Landing
Sell Attract Capture
Educational, Entertaining, Actionable
Site Blog Landing
Sell Content Capture
Be Interesting, Provocative, Questioning Never Selling
Content
include images, videos, infographics, illustrations…
Content
Follow an editorial calendar
Schedule
Write to your persona(s)
Persona
Craft on-page seo elements
SEO
Prompt the reader to take action
Call-to-action
Get It Now
621507
80
Social
Connect, Share, Engage, Discuss BE Sociable.
21 New Rules
of Content
Marketing
WEB PAGE
Business Information Presentation (sell)
OFFER PAGE
Qualified Lead Capture via Form (trade)
BLOG PAGE
Trust Building via Information (give)
Social Media Engagement
Blogs & Content Marketing
Email Marketing Offers
Search Engine Query
Referrals & Sharing
CONTENT
{ {
=
Attract
5
Give
PLEASE SHARE
(Always Attribute)
kayakonlinemarketing.com
Y
our online marketing game changer!
#1 Treat Keywords
#1 Like Hotsauce
#4 Make the Most of
#1 a Great Idea with
#1 Multiple Formats
#10 Remember that
#10 Great Content
#10 Invites Links
#11 Build Your Content
#11 From an Ongoing Plan
#15 Take Your Time
#17 Know Your Biggest
#17 Content Marketing Enemy
#18 Use One Piece of Content
#18 to Promote Another#16 Stop Buying Content from the Bargain Bin
#21 Use Your Content to
Turn Searchers, Readers & Fans, into Buyers!#19 Recycle Your
#19 Greatest Hits
#20 Always Ask the Key Question
#20 About a Piece of Content
#5 Headlines Are
#1 Everything
#6 Use the
#1 News#2 Have a Voice (or Brand)
#1 Customers Can Identify With
#7 You Can’t Stock the Cupboards
#1 Until You Take Out the Trash
�#8 Don’t Just Post…Engage!
#9 Invite Yourself to Someone
#1 Else’s Party Once in a While
#12 The Best Inspiration
#12 Comes from Several
#12 Different Sources
#13 Quality is as
#13 Important
#13 as Quantity
#14 Quantity
#14 Still Matters
#3 Build Trust With
#1 Transparency
=
Findability
Why Search Engine
Optimization is Dying
by Randy Milanovic, Principal at Kayak Online Marketing
+ 21 New Rules
of Content Marketing
for 2013 and Beyond
If you want to maintain a high search engine ranking
and use content to keep targeted buyers coming to you,
this is information you can't afford to skip. Get your copy
instantly via Kindle right now, or order the paperback!
Findability – An eBook by Randy Milanovic
[amazon book code: B00CMDQ9RG]
hashtag
#findability[ ]
#findability
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RECAP: minimum 800 words on a single topic include an interesting visual or video follow an editorial calendar write to your marketing persona craft a compelling meta description include on-page links to related content include a call-to-action button engage with your connections
Different Types of Website Pages
Site Blog Landing
Sell Attract Capture
understand your client’s buying process
create an offer of value
Offer
match the form to the value andposition within your sales funnel
Forms
SEND
prepare for conversions on all platforms
Responsive
respond to leads promptly
Act
RECAP: understand your client’s buying process create an offer your prospects will want create a form matching the value of the offer prep for a variety of screens respond promptly
lead capture increases with blogging frequency
Growth