Blogging for Advisors

David Cesarini, BA, FMA

December 5, 2009

Cesarini.caCesarini.ca

Why Blog?

• Over 77% of active internet users read blogs– Share news and information– Stay in touch– Make new connections

How to Start Blogging

• Write your bio

• Write your first post

• Add subscribers

Create an Authentic Online Bio

• Choose: Personal, or Professional blog

• Use your real name, work info & education

• Add a profile photo (not a logo)

Write your First Article

• Pick your blog format– Newsletter, journal, commentary, or manual

• Choose a relevant subject– Recent, local, material, topical

• Write regularly

Add Subscribers

• Email your blog to friends and clients

• Cross promote– On Facebook, and LinkedIn

• Connect with related blogs– Make comments, add blogroll, guest post

Blog Workshop

• Want hands-on training? – See the selection of internet networking

workshops at Workshop.Cesarini.ca