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BloggingBoot Camp

IntroduceYour Name, BackgroundSocial Media Profile

Blog/URLLevel of Expertise

Beginner/Novice2-5 Years Experience5+ Years

Blogging NicheBlogging Goals

– What do you want to get out of this course?

CourseFive Weeks / Tuesdays / Two HoursEach Sessions

– 25 Minutes: Lecture– 15 Minutes: Lesson Learned– 25 Minutes: Hands-On Tutorial– 15 Minutes: Blogging Resources– 10 Minutes: Case Study– 15 Minutes: Q & A– Homework Assignment

Structure

CourseWeek 1: Blogging Platforms, TemplatesWeek 2: Social NetworksWeek 3: Blogging Themes and Sub ThemesWeek 4: Branding Your blogWeek 5: Writing for the Blogosphere

Lectures

CourseWeek 1: Prophets, Stats and Ruthless Self PromotionWeek 2: How To Leverage Your BLOG for a JOBWeek 3: How To Get In The Washington Post, CNNWeek 4: How To Get a Radio CommentaryWeek 5: How To Find Your Tribe

Lessons Learned

CourseWeek 1: Google AuthorshipWeek 2: RSS Feeds, News AggregatorsWeek 3: Plugins, Widgets, GadgetsWeek 4: Editorial CalendarsWeek 5: Search Engines and SEO

Lectures

CourseWeek 1: Best “How To Blog Websites”Week 2: Best Design Resources for BloggersWeek 3: Best Photography Resources for BloggersWeek 4: Blogging NetworksWeek 5: Blogging Conferences

Resources

CourseWeek 1: ________________Week 2: ________________Week 3: ________________Week 4: ________________Week 5: ________________

Case Studies

Blogging• Blogger• Wordpress.com• Wordpress.org• Tumblr

Week 1

Platforms

Blogger

PROS– Free– Templates– Google-owned– Hosting

Week 1

CONS– Perceptions about

serious bloggers– Limited Plugins/Gadgets– Limited SEO– HTML Know-How

Platforms

BloggerPopular Examples

– Post Secret– America Blog– The Sartorialist– Official Google Blog– Eschaton– Poppytalk

Week 1

Platforms

Blogger

How To Make It Work– Avoid Blogger Templates / Purchase a template– Invest in Original Header– Learn some HTML– Easy To Remember URL, Unique Domain– Google Friend– Promote and Publicize– Quality Content– Consistent Updating

Week 1

Platforms

WordpressPROS

Wordpress.com vs. self-hosting (Wordpress.org)

– Exceptional CMS– Plugins like Candy– SEO– Follow Button– Wordpress.com Reader

Week 1

CONS.com (limited plugins).org not free

Platforms

WordpressPopular Examples

– The Lost Ogle (local)– And Kathleen (local)– ProBlogger– CopyBlogger

Week 1

Platforms

WordpressHow To Make It Work

– Research themes; choose responsive theme– Invest in Original Header– Easy To Remember URL, Unique Domain (on self-hosted / .org)– Follow Plugin– Promote and Publicize– Quality Content– Consistent Updating

Week 1

Platforms

TumblrMicro-blogging hybrid between Blogger and InstagramImage-based18-34 DemographicIndexed by Search Engines

Week 1

Platforms

TumblrPopular Examples

– Dear Photograph– White Men Wearing Google Glass (Silicon Valley)– Old Love (Celebrities)– Back on Pointe (Inspirational, College dancer)– Reasons Kids Cry– Public Shaming (Tweets)– The Worst Room (NYC Apartments)– Minecraft Updates

Week 1

Platforms

TumblrHow To Make It Work

– Be Follow-Worthy• Photo Savvy, Meme Savvy• Consistent• Reblog great stuff

– Establish Your Persona• Most Tumblrs Are Anonymous

– Choose a theme, free or purchased template– Easy To Remember URL– Promote and Publicize– Quality Content– Consistent Updating

Week 1

Platforms

BonusMediumGhostQuoraGoogle+SvbtleLinked In (Influencers)PosthavenTypepadMORE http://thenextweb.com/apps/2013/08/16/best-blogging-services/

Week 1

Platforms

LessonsOn ProphetsOn Ruthless Self Promotion

Comment LoveSEONetworking

Burn-out

On StatsGoogle AnalyticsVampireStatStat Counter

Week 1

Learned

Resources• Spice Up Your Blog • ProBlogger• CopyBlogger• Social Media Examiner• Wordpress Tavern• Dear Blogger

Week 1

Blogging

TutorialGoogle initiative to give you ownership of your content

in search resultsAuthorship helps verify connection between your web

content and your Google profileGoogle created Authorship through the HTML markup

(rel “author”)Add the link to the content, establishes ownership

Week 1: Tutorial

Google Authorship

TutorialHow To Instructions:

– http://www.problogger.net/archives/2012/11/01/the-bloggers-guide-to-google-authorship/

Week 1: Tutorial

Google Authorship

TutorialWhy Is This Important

Linking, Web-Page AuthorityBlack Hat SEOIn-Depth ArticlesIncreases Click-Through Rates (Photo)

Establish Google+ Profile: plus.google.comCreate Profile, About TabContributor Links

Week 1: Tutorial

Google Authorship

HomeworkWeek 1:

– Work on your +Google Profile– Study circles

• http://www.google.com/+/learnmore/circles/– Research and find at least one shared circle to add to your

network– Build your network with friends, colleagues– Research In-depth articles opp via Google

• https://support.google.com/webmasters/answer/3280182?hl=en

Week 1

Google+