bloggers as digital influencers #iblog9
DESCRIPTION
Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.TRANSCRIPT
BLOGGERS AS DIGITAL INFLUENCERS
Janette Toral @digitalfilipino
Reach
Relevance
Resonance
Create good content – FOCUS!!! Twitter: @digitalfilipino
PEOPLE FALL IN LOVE WITH THE STORY.
HONEST CONVERSATION CREATES ADVOCATES.
Advocates are better marketers.
"Don't focus on trying to fix your flaws. Embrace your flaws. Understand them. Respect their liabilities, yet realize that they're entwined with your most vivid qualities. Your flaws make your most fascinating strengths possible." - Sally Hogshead
Be verified
Be social media friendly
Engage online and offline.
Use Klout to monitor your performance.
CHOOSE YOUR BATTLES “Are you battle-tested?”
ONLINE DEBATE
REPUTATION ATTACKS
SATIRE
ANONYMOUS ATTACKS
@digitalfilipino
Build a movement – not a campaign.
BE COMPETITIVE
http://influencerbootcamp.digitalfilipino.com http://ecommercebootcamp.digitalfilipino.com http://digitalfilipino.com