Blog Post Content: 3 ways to avoid mutating into a mechanical tech marketer

Download Blog Post Content: 3 ways to avoid mutating into a mechanical tech marketer

Post on 21-Aug-2015

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  1. 1. 3 ways to avoid mutatinginto a mechanicaltech marketer!1. Create content for your audience, not your leadsDont create content to gain leads. Design content your audience truly wants tosee and digs. Once youve gain awareness engage with it so you can thenacquire leads.2. Know your numbersKnowledge of what makes the audience tick guides the type of content youshould create. Social channels and most IT forums - like Spiceworks - providemetrics on audience interests, demographics and other key indicators.Let the data be your guide!3. Surveys tell you the why" to explain the whatData shows what happened, not why it happened. Send surveys out toanswer this question. Be sure the reply to email address is actually to ahumans inbox. O yeah and READ THE SURVEY COMMENTS!