blockchain latam: bitcoin within context of industry transformation
TRANSCRIPT
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Alan Colmenares BBVA New Digital Business
Latam
BITCOIN WITHIN THE CONTEXT OF INDUSTRY
TRANSFORMATIONBLOCKCHAIN LATAM DIC 2016
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A bit about myself…
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Other experiences…
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New Digital Business Market Development Latam
My objective today
Analyzing Bitcoin’s potential within a broader context.
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Change is accelerating…
The Perfect Storm
Social
Analytics
Cloud
Mobile
Global Economy
“I skate to where the
puck is going to
be.”
Wayne Gretzky 1984
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First, let’s look at what’s happened in some industries..
The most popular digital music channel?
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Speaking of Facebook & the future
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It all started with a little app…
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Then, things got worse…
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Still, much opportunity on the table…
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The Wechat Ecosystem
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The Age of Algorithms
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This is what traditional (incumbent) leaders see
when change first appears…
Many of them see the following much faster
than expected…
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The 5 most valuable companies
Ago 29, 2016
One retailer, two media companies, a consumer
electronics company and a software company.
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1. Apple 2. Alphabet 3. Microsoft 4. Amazon 5. Facebook
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What exactly is happening to industry
after industry?
“My own theory is that we are in the
middle of a dramatic and
broad technological and economic shift in
which software companies are
poised to take over large swathes of
the economy.”
Marc Andreessen 2011
But someone had spoken about this about 20
years earlier…
“[The Internet] is
going to destroy
vast layers of our
economy”
Steve Jobs 1995
The Digital/Physical World Tipping Point
tWal-mart Music, booksVideo
Físico
DigitalTipping Point
The Digital/Physical World Tipping Point
tWal-mart Music, booksVideo
Físico
DigitalTipping Point?
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Fintech disruption impact
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The strategy that some companies seem to
have…
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What if we don’t change at all.. and something magical just
happens?
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Trends: 5 Datapoints
1. In 2010, 1.7MB of information will be generated every second for every human on the planet. (IDC)
2. Machine generated data will grow from 11% of the digital universe in 2005 to 40% in 2020. (IDC)
3. In 5 years, there’ll be 50 Billion connected devices (there are 6.4B today). (Cisco)
4. Retailers who take advantage of data can increase margins by 60%. (McKinsey)
5. There are 225k Bitcoin transactions every day.(Blockchain info)
“Prediction is very difficult,
especially about the future.”
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-Niels Bohr
Visualizing a possible future scenario…
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Rise of Enterprise Platform
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Top Private Platforms
Predicting the Future
Technologies !
» Internet » Mobile » Data (and analytics)
Impact !
» Distribution » Digital advertising
monetization » Personalization
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Predicting the Future
Technologies !
» Internet » Mobile » Data (and analytics)
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» Data 2.0, IoT, AI, VR, autonomous devices, Crypto-currencies.
Impact !
» Distribution » Digital advertising
monetization » Personalization
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» More transactional revenue models
» Intelligent platforms
73L2, Inc
New revenue models needed
Bitcoin and Latin America
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2014
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Argentina
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Argentina contributes to Bitcoin!
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Venezuela and Argentina origins
Micky Malka Wences Casares
Some questions I ask myself and will, now,
put to you…
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In 10 years, will Bitcoin be the most popular application (measured by number of transactions) running on
Blockchain?
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Does the biggest problem (e.g., cross-border
payments, etc.) that Bitcoin solves exist, yet?
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Let’s remember the words of a famous
author…
“The future is already here –
it's just not evenly
distributed.” !
-William Gibson
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Thank you. !
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@TropicalGringo !