bleep purple agencies cheatsheet

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Page 1: Bleep Purple Agencies Cheatsheet
Page 2: Bleep Purple Agencies Cheatsheet

OUR

BRIGHT

IDEA

to make mobile simple

to provide you with prices upfront

give you all the advice you need to win that pitch or tender

And reward your agency for bookingthrough us

REMEMBER

if you think you need a custom quote please contact us direct and we will turn it around for you as fast as we can

CONTENTS

3 SMS & INTERACTIVE TEXT SERVICES4 AD SERVING, BOOKING AND DISPLAY ADVERTISING7 MOBILE WEB SERVICES8 MOBILE CONTENT9 MOBILE PAYMENTS10 INTERACTIVE

11 PRICES AND CONSIDERATIONS

Page 3: Bleep Purple Agencies Cheatsheet

We have a carrier grade, battle scared text platform able to cope with the most demanding text campaigns.We can handle all types of SMS | MMS | Multimedia

REACH

We have a international platform should your needs grow outside the UK we’ll be happy to serve you.

ENGAGE

Our flexible platform is truly interactive, we can create any type of service, ingest any user generated content and customise any of yours – in short, consumers have fun with our campaigns.

LINK

Our platform is completely open!Mobilise your other media and integrate text across all channelsEmail | WEB | Broadcast | Outdoor/Display

We even provide super simple tools to let you do this – Your Web guys will thank us.

OPTOMISE

Follow your consumer life cycle and continue to build and maintain customer databases across multiple campaigns.Evaluate campaign metrics easily, with our real time reporting you can monitor how customer interactions affect the campaign – Who said too much knowledge was a dangerous thing!

TEXT PLATFORM

demotext bleep to

84555

Page 4: Bleep Purple Agencies Cheatsheet

AD SERVING

For those of you a little unfamiliar with other forms of Mobile Advertising. We offer display advertising on the mobile web.

Allowing you to effectively combine online and mobile campaigns together in one neat little package for your clients.

We are integrated with some of the largest Ad servers in the World.

To put it simply,We have a large base of publisher networks

Which we can concurrently serve

To allow you to target and reach more customers.

Page 5: Bleep Purple Agencies Cheatsheet

Search Advertising

Generate leads using sponsored search links that appear within mobile search results

Display Advertising

Eye-catching display ads can be targeted using the same wide array of options as traditional web banners (e.g. context, demographics, behavioral) - plus features specific to mobile location and carrier targeting

Rich Media

Mobile advertising will never be the same again with Rich Media advertising. Expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users access content.

AD TYPES

Page 6: Bleep Purple Agencies Cheatsheet

AD SERVING

Advertise on more channels than you thought possibile

The brand concept, the marketing plan and the creative brief all start with the audience. Bleep Purple’s powerful behavioral, geographical and social targeting abilities break down publisher barriers to deliver the right audience for your message.

Page 7: Bleep Purple Agencies Cheatsheet

MOBILE WEB

Whether you want full development, content production, or just a simple splash page for an Ad campaign. We can handle it!

We have a range of plug and

play solutions

If you need to start selling content immediately – we have a commerce solution for you

Should you want to start delivering multimedia and streaming content – We have a solution for you

We have many easy to understand solutions for the mobile web. Test them out for yourself by texting the number at the top of the page.

And rest assured with our technology it’ll look mind boggling good on all handsets!

The mobile web can be

a funny old thing

demotext bleep to

84555

Page 8: Bleep Purple Agencies Cheatsheet

MOBILE CONTENT

As a fully licensed content provider we can make your world a little sweeter.We provide content that you can sell, content for advertising and content to inform.

Our services include:

CONTENT PRODUCTION

AudioMobile VideoInformation services(Horoscopes, star signs, chat)PicturesGames

DELIVERY AND LICENSING

Full PRS reportingInternational DeliveryStreaming, progressive and full downloadsFull Metrics

Ahh the sweet sweet world of mobile content

Page 9: Bleep Purple Agencies Cheatsheet

MOBILE payments

We are a fully licensed payments provider

We provide three simple payment options

Premium rate text

Perfect if you want to use payments in a text campaign or as part of a competition.

WAP & Operator billingBest suited for digital and micro goods, this method bills directly to the handset and is great for reaching young customers without access to credit cards.

Mobile card payments

Some of the highest payout rates available, great for larger goods and more traditional retail items.

All our payment services support subscriptions and we provide a comprehensive set of reporting features should you need them.

Selling internationally, need different price points for different countries? Yes we say, Not a problem!!

THE FUTURE IS THE MOBILE WALLET

Page 10: Bleep Purple Agencies Cheatsheet

Always experimenting and always trying to push the boat out, we have a few exciting services for clients requiring that Ferro Rocher moment.

Interactive Video mms and A.RDiscovery on demand,let consumers point their camera phone at real life objects and find a world of content just when they need it. Give them access to further information and location based services worldwide.

interactive

For example, bypointing a camera phone at Ads, consumers can:

• Get more information about an offering

• Get directions to the closest store

• Call a business to place orders or ask further questions

• Watch a video ad and request free samples or coupons

• Give feedback on a promotionthrough voting

• Participate in competitions and forward content to friends or family

Page 11: Bleep Purple Agencies Cheatsheet

We do pretty much everything imaginable in the world of mobile but our main business is bringing your idea to life in fresh and imaginative ways.In an ideal world we would like to partner with our clients at the earliest stage possible but we are happy to help you launch your campaign or idea at any stage during its development.

In founding Bleep Purple we wanted to create a mobile agency that we would want to work with, an agency that we could phone up and they would just say YESSo if you need that idea developed and launched in half a day or if you want us to partner with you for the long haul we’re here to say YES

PricesWe believe in clear and transparent pricing, so for this reason we’ve got a price sheet of our most common services ready for you to download. Bleep Purple believes that we are one of the most competitive agencies working in the industry. So download our price sheet and try and prove us wrong!

ConsiderationsWe’d like to say that we’ve developed our services to keep up with the speed of thought, while we’re not quite there yet, we’d also like to think that we have some of the fastest turnaround times in the business.We’re always just a phone call away for advice but we thought you’d appreciate it if we gave you just a little more information on the next page.

FINAL

THOUGH

TS

DOWNLOAD PRICE SHEET

Page 12: Bleep Purple Agencies Cheatsheet

SMS and Text servicesProvisioning a short code can take anything from a few hours to a couple of days and please bear in mind if you are launching a combined mobile campaign on Radio and TV there are certain rules that you have to follow. We of course will be happy to provide you with any advice you may need.

Mobile WebWe can switch on a mobile web service instantly, safe in the knowledge that everything will work as it should. So if you require a simple site, with minimal content production (an advertising landing page for example) we can get you launched in next to no time. If you require something a little more in-depth we will endeavour to provide you with a quote as fast as we can.

Mobile PaymentsWe do require some form due diligence for all our payments services, just to ensure that you will properly serve your customers. Our target turnaround time for a payments service is a working week but if a rush job is needed we’ll happily set a service in whatever time frame you give us.

Ad serving and Display AdvertisingWe can either plan and monitor your campaign through its full lifecycle or act as a distributor and place you advertising on our publisher networks. In whatever capacity you want to partner with us we’ll find a solution to suit you and your business.

ReportingWe constantly monitor all our services and can provide all the information you need as frequently as you require.

FINAL

THOUGH

TS

Page 13: Bleep Purple Agencies Cheatsheet