The Hunter-Miller Group, Inc.!Recognized Experts in African American Market Research and Consulting!. !

BLACK !MATTERS"STILL"

ONE MARKETER’S WORLDVIEW!

“For whatever reason, marketers often !like to focus more on women’s differences,!preferring fine-toothed segmentation and!consumer algorithms that split hairs !instead of commonalities that can actually !be marketed to. We think they’re missing !the forest for the trees”.!

- Mary Lou Quinlan"What She’s Not Telling You!

2

WHY MARY LOU MISSED THE TREES!

Mary Lou, marketers and society believe it is forward thinking to see beyond ethnicity, race and culture."

It is not.!3

engagement"equals"understanding the culture"

Culture plays an important role in how Black Americans perceive themselves, how others perceive them, and how they connect with brands."

To reach them, it’s critical to understand what matters and what doesn’t with respect to identity and Black culture. "

BLACK AMERICA TODAY. "IT’S STILL A DIFFERENT

WORLD."

6!

What Mary Lou won’t tell you

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•  Black Americans have never been a monolith. But they have never been more different than as they are today."

•  Civil Rights continues to be a dividing line between two mindsets – those who fought for it and those who take it for granted."

•  Black Americans are making huge strides in education, politics and business, while balancing their desire to stay connected with Black identity and Black culture."

•  “Black today” doesn’t totally define Black Millennials. Most are open and inclusive, yet many still want to congregate in spaces where there are other Black people like them.!

7!

What Mary Lou won’t tell you

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•  Being a single Black mom no longer means you are a “bad mom”."

•  More Black men are focusing on the importance of good role modeling and being more involved fathers."

•  The Digital Divide is diminishing as Blacks are catching up with Caucasians in online access and surpassed them with mobile."

•  There are a zillion successful media platforms created by Blacks for Blacks that support the strong and powerful Black blogosphere."

BLACK STILL MATTERS"