biz events asia october 2015

THE

ProcurEmEnT

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OCT 2015 BIZEVENTSASIA.COM

THE PULSE OF ASIA FOR BUS

INESS EVENTS

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2OCT 2015

PUBLISHER/ MANAGING & EDITORIAL DIRECTOR El Kwang [email protected]

DIRECTOR Geoff [email protected]

SENIOR WRITER Gina Sin [email protected]

GUEST EDITOR Josephine LimManaging Director, SEAPreferred Hotels & Resorts [email protected]

CONTRIBUTING EDITOR Louis Allen [email protected]

DESIGN AND PRODUCTION [email protected]

OFFICE MANAGERRev [email protected]

CONTRIBUTORS%HQ-RUGDQ$QGUHZ&KDQ-RKQ%ODVNH\-HQQLIHU6DOVEXU\&KULVWLQH*DPDUUDCHINESE CONSULTANT KH Tok

%L](YHQWV$VLDLVSXEOLVKHGE\%XVLQHVV7RXULVP3XEOLVKLQJ$VLD3WH/WG$.UHWD$\HU5RDG6LQJDSRUH7HO)D[(PDLOKHOOR@EL]HYHQWVDVLDFRP:HEVLWHEL]HYHQWVDVLDFRP

GINA SIN SENIOR WRITER

[email protected]

2OCT 2015

EL KWANG PUBLISHER

MANAGING & EDITORIAL DIRECTOR

[email protected]

JOSEPHINE LIM GUEST EDITOR

[email protected]

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3OCT 2015

COST ANALYSIS

A common English saying you have to spend money to make money rings completely true. Whether it is investing in staff learning and development or building relationships, there are costs and risks associated with doing business.

This magazine considered long and hard before dedicating this issue to a challenging topic like procurement during Asias peak tradeshow season. Traditionally, overarching topics like incentive destinations or luxury travel may bring trade magazines like ours more advertising revenue.

Risks heightened further when we decided to introduce a novel concept of inviting guest editors from the business events industry to be a part of each issue, instead of appointing a full-time one. We received calls questioning the absence of an editor, and attracted naysayers from the more conservative sections of the industry who subtly challenged our unconventional methods.

We took the criticisms in our stride, kept calm and carried on. We are so proud to have kept to our commitment of producing an issue focused on a topic that needs better communications and education.

The business events industry morphs continuously and the magazine is very fortunate to be part of this journey. Besides experiencing

top destination familiarisation programmes, we learnt heaps from attending conferences like the Association of Corporate Travel Executives (ACTE) Global Travel Conference in Hong Kong and the Professional Convention Management Association (PCMA) GloPro Asia Pacific Workshop in Melbourne. Starwood Hotels and Resorts Worldwide gave Biz Events Asia inaugural access to its 2015 Asia Pacific Customer Advisory Board meeting held in Xian, China.

What we have learnt and presented in this issue is the importance of transparent discussions on cost management best practices, and how investing in tools can help with the creation of solid team strategies. Leveraging on the opinions and feedback of loyal and qualified customers is key to creating formidable business strategies. As a company, Biz Events Asia draws inspiration from these knowledge and uses feedback (both positive and negative) to fuel the passion for what we do. We will take leaps of faith to continuously innovate. As we have learnt from our rebranding efforts in February, greater results come from having the ability to change and not by doing the same things over and over again.

A big thank you to guest editor Josephine Lim of Preferred Hotels & Resorts for her editorial contributions in #TheProcurementIssue article (page 20). We respect how she remained impartial throughout the article by giving buyers, sellers and intermediaries fair representation. We hope you enjoy this issue.

SALES & MARKETING SINGAPORE OFFICE Michelle Lim [email protected]

Charline Wong [email protected]

INTERNATIONAL MEDIA REPRESENTATIVES CHINA: Mary Yao Email: [email protected] Tel: +86 10 6551 5663 ext 8008

DUBAI: Lenora BennisEmail: [email protected]: +971 52 846 6212 SOUTH KOREA: Alexander Paik Email: [email protected] Tel: +82 10 5042 1337

Visit us online for regular updates throughout the month: bizeventsasia.com

Privacy Policy: Business & Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act. For a copy of our Privacy Policy, please go to bizeventsasia.com/privacy

Printed in Singapore by Sunrise Printing & Supplies Pte Ltd.Reg no. 199002858DPPS 1785/04/2013 (022963)MCI (P) 131/02/2015

Our cover image features Songdo International Business District in South Korea. Read about this

and more from page 18.

OCTOBER 2015

Biz Events Asia is the official media partner and member of:

#

THAILAND OFFICESanthiti Arunsit Email: [email protected]: +66 81 422 4997

AUSTRALIA OFFICETanya Brown Email: [email protected]: +61 408 658 377

3OCT 2015

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6OCT 2015

Editorial advisory board mEmbErs

COVER STORY

18

How South Korea continues to impress

SINGAPOREITB Asia 2015 | 9,100 pax

Singapore | October 2015

MAlAySIAInternational Wound & Biotheraphy Conference 2015

Petaling Jaya, Malaysia | October 2015

CHINAShanghai World Jewelry Expo 2015

Shanghai, China | October 2015

1918OCT 2015 OCT 2015

#CoverStory

For South Korea, the 21st Century has very much become an era of global recognition. Decades of structural, economic, and social development have all intermixed with South Koreas unique culture to produce what is now one of the worlds most in-demand travel destinations.

Undeniably, South Koreas image was affected earlier in 2015 courtesy of the MERS outbreak. However, with the all-clear declared in July, the country has been welcoming its inbound visitors back to the fold. Notably, the countrys meetings sector appeared to weather the storm fairly well; according to the Korea Tourism Organization, no major international congresses were cancelled this year, only changes in schedules were experienced.

The pulling powers of South Koreas MICE destinations beyond Seoul are increasingly seeing their share of the action. Songdo, for example, is a thriving, high-tech smart and green city located within Incheon, home to 450 multi-national companies. A 20-minute drive from Incheon International Airport is all it takes to get to Songdo Convensia, a high-tech and environmentally-friendly government-owned convention centre that offers over 10,000 sq m of events facilities.

Further afield, Gyeonggi, Gangwon, North Gyeongsang, and Jeju Provinces are showing that South Korea is still unleashing its potential upon the world of business travel and leisure.

Riding HigH: gyeonggiGyeonggi-do has long been influenced by the whims of Seouls movers and shakers. However, the region has rapidly become a national powerhouse in its own right, being home to major industries and a growing

SoutH KoRea ContinueS to impReSS Words: BEN JORDAN

global awareness of its leisure and business tourism infrastructure. Major examples of both include KINTEX, the nations largest convention centre and Everland Resort, home of South Korea largest theme park.

Operated by Samsungs subsidiary Cheil Industries, the theme park alone drew 7.3 million visitors in 2014 to experience its T Express, South Koreas first wooden rollercoaster, along with acres of other rides and attractions. The resorts cabin-style lodgings, known collectively as Home Bridge, features meeting facilities such as the Cabin Hall Grand Lecture Room that accommodates up to 300 persons in its five 50-sq m meeting rooms.

going foR gold: gangwonSouth Koreas northeastern province has long been known for its natural attractions and ski slopes, which are now given a new lease of life as a rising MICE destination. Since the 2011 announcement of Gangwons winning bid to host the Pyeongchang 2018 Winter Olympics, the region has seen a steady demand as a business events setting. This has led to the recent creation of the Gangwon Convention & Visitors Bureau and a turning point for the local tourism industry.

Incentive destinations great for groups include the Alpensia Resort, which offers ski slopes and a 45-hole golf course, while meeting and accommodation facilities include a 2,000-seat conference centre and three hotels operated by InterContinental

Yongpyeong Resort

AlpensiaGyeongjus Hwabaek International Convention Center (HICO)

DISCOVER PLENTY OF REASONS TO CONDUCT EVENTS AND INCENTIVE TRIPS AROUND SOUTH KOREAS REGIONAL DESTINATIONS.

and Holiday Inn. A concert hall has also been built on the site especially for the upcoming 2018 Cultural Olympiad.

millennia in tHe maKing: noRtH gyeongSangOnce upon a time the seat of power for over half of the Korean peninsula, North Gyeongsang Province in particular its Shilla Dynasty capital of Gyeongju, lovingly preserves much of the culture that shaped the nations deep rootedness. From towering royal burial tombs to imposing Buddha statues carved into the living rock, Gyeongju is a time capsule of South Koreas past which, along with its natural beauty, makes it a must-see destination.

Located in the Gyeongju Special Tourist Zone, Shilla Millennium Park is possibly the best way to explore the citys regal past without a souped-up Delorean. The unique theme park recreates the ancient dynasty (57BC to 935CE), presenting authentic period housing, staff dressed in hanbok (period costume), open-air performances, as well as Shilla-style craft shops and studios. The several outdoor venues throughout the park include one atrium with a capacity for up to 700 persons.

The Hwabaek International Convention Center (HICO) is Gyeongjus largest meeting facility. Part of the Bomun Lake Resort District, the new facilitys largest convention hall spans 3,421 sq m, while HICO itself is surrounded by 14 hotels and 1,071 rooms within a 3-kilometre radius.

adventuReS in paRadiSe: JeJuThe second-most popular travel destination in South Korea after Seoul, Jeju Province, consisting of a volcanic archipelago in the nations south, is almost a world unto itself. Tall palms and cobalt-blue waters belie its subtropical climate, while deep, winding lava caves and imposing basalt cones tell dramatic geological tales of Jejus very different origins from that of the mainland. Today, Jejus beauty has made it one of the New 7 Wonders of Nature and a UNESCO World Heritage hotspot.

Jungmun, located in Seogwipo, Jejus second-biggest city, contains just about everything the leisure and business visitors could possibly want. It is home to a chain of quality hotels, including facilities run by Hyatt, Shilla, and Lotte each with their own conference and meetings facilities. The hotels are conveniently located near ICC Jeju, the regions largest convention centre, which features spaces capable of accommodating up to 4,500 participants at a time.

The above mentioned are just the tip of the iceberg. For each destination, there are plenty more reasons for business and incentive visitors to make the journey. Among these, see how South Korean TV dramas are made at MBC Dramia in Gyeonggi; hike through picturesque Seoraksan National Park or try your luck at Kangwon Land Casino in Gangwon; dine on Hanjeongsik, authentic Korean table dhote once enjoyed by royal families in North Gyeongsang; and cleanse the body and mind at Sanbangsan Hot Springs in Jeju.

Mount Hallasan in Jeju Province

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director Asia | Pacific World

Damion BreustDirector Head of

Event Marketing Asia Pacific | Barclays

Daniel ChuaManaging Director

AONIA MICE

JAPANTokyo Aerospace Symposium

Tokyo, Japan | October 2015

7OCT 2015

ISSUEOCTOBER 15

36 #Knowledge Why sourcing talent through

referrals may yield better results

38 #DelveInto China Uncover Xian and Chengdu

46 #DelveInto Hong KongFurther developments and

experiences the city is seeing

56 #DelveInto South Korea Seoul ramps up its support

programmes and shares more unique venues

60 #Deals

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand Incentive & Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention & Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

8 #SoundBites

12 #TakingTheLead

14 #WebSpace

20 #TheProcurementIssue Discover key trends and elements

30 #Knowledge Why bother exhibiting

32 #Knowledge The low-down on PCMA GloPro Asia Pacific 2015

34 #Knowledge Key factors that make or

break professionalism

SOUTH KOREA 25th World Road Congress 2015 South KoreaSeoul,South Korea | 3,500 pax October 2015

Produced by Biz Events Asia and Singapore Exhibition & Convention BureauTM

Beach yoga at Soulscape festival

Dont miss our special supplement15 Inspiring Experiences in Singapore

37

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8OCT 2015

BUDAPESTThe Elizabeth Park Hotel, Budapest, will reopen as The Ritz-Carlton, Budapest early next year, following an extensive

renovation programme. New luxury suites, fresh dining concepts, and The Ritz-Carlton Club will be added to the 198-room hotel. Marcus A. Loevenforst has been appointed as the general manager to lead the team and oversee the transformation of the hotel into the first Hungarian property for The Ritz-Carlton portfolio. Loevenforsts 23 years of

luxury hospitality experience spans several continents, including stints with The Ritz-Carlton Hotel Company in Berlin, Bahrain, Moscow and Naples.

MALAYSIABerjaya Times Square Hotel has partnered with IDeaS, a revenue management software solutions and advisory services provider to implement its Revenue Management System (RMS) across 650 rooms to improve demand forecasting and revenue performance. RMS will be utilised to better understand its booking patterns, adjust prices to adapt to shorter booking windows and streamline the revenue management process, which will allow managers to spend more time analysing opportunities and developing revenue strategies than manually manipulating spreadsheets. Jessica Tham, corporate director, revenue management at Berjaya Hotels & Resorts believes that this will improve their market position, maximise revenue and build a platform for a sustainable revenue culture across their hotel.

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AUSTRALIAThe Star Sydney is upgrading the Astral Tower and Residences Hotel in an AU$130 million (US$92 million) refurbishment that is set for completion in mid-2016. Astral Tower is being repositioned to target experienced business traveller with its five-star offering, including new meeting rooms and a business centre. John Autelitano, general manager of hotels at The Star Sydney said the strategic vision underpinning the refurbishment will ensure the integrated resorts future as a leader in domestic markets, and a strong competitor in the global marketplace, having already attracted over 11 million visitors each year.

8OCT 2015

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10OCT 2015

HONG KONGHong Kong Disneyland Resort recently marked its 10th anniversary by hosting Disney Travel Trade Summit: Celebrating 10 years A Prologue to the Next Wondrous Chapter, bringing nearly 300 travel trade partners and media friends together for a sneak peek of its latest offerings. Corporate guests can indulge in Disney magic and fun brought about by exclusive Park Buyout and Corporate Mixed-in Night, which combines business events and the seasonal offerings available at the 1,400 sq m Black Box space.

MYANMARThe Strand Hotel is diving into a new level of service with the launch of The Strand Cruise in early 2016. Featuring 27 cabin suites, The Strand Cruise will explore the ancient monuments of Myanmar using the Ayeyarwadys waterways, and moor in exclusive locations such as by the Old Bagan, and at the foot of one of the most ancient Buddhist monasteries on Sagaing Hill in Mandalay. The Strand Cruise will commence its regular schedule of three- and four-night sailings between Bagan and Mandalay in early January 2016. Excursions included in itineraries will take in the iconic landmarks of Myanmar, offering a visit to the famous U-bein bridge on both north- and south-bound departures, as well as four of the main temples in Bagan, including the Tant Kyi Taung temple located on the opposite bank of the Ayeyarwady, which gives a breathtaking view over the Bagan temple area.

1%Percentage of the total outbound international bookings from China has fallen to from 21% over the past three months as compared to the same period last year.

Source: ForwardKeys

INDONESIAGrand Nikko Bali has appointed Tina Tandun as the director of sales and marketing and Theo Mahendra to lead the resorts food and beverage department. Tandun began her career on the island 15 years ago with Grand Hyatt Bali, and has held key positions at Courtyard by Marriott Bali Nusa Dua and The Trans Resort Bali. Mahendra was part of the pre-opening team at Le Meridien Nirwana Golf & Spa Resort Bali, and accumulated his expertise through important roles with Starwood and Hyatt in Thailand, Taipei, Shenzhen and Macau. His most recent role was as the director of food and beverage at Anantara Uluwatu.

10OCT 2015

NUMBERS

EXPLORE OUR COLLECTIONS

At Millennium Hotels and Resorts, we understand that every meeting has a purpose.

Be it conventions, conferences or corporate meetings; discover dynamic meeting experiences with only our best. Convene at any 5 strategic hotel locations in Singapore and maximise the potential of your events through 100,000ft2 of flexible event space.

Connect with us at [email protected]

www.millenniumhotels.com

MAKING MEETINGS EASIER

strategic hotel locations,

with access to over

2,300rooms in Singapore,

and more than

100,000ft2 of meeting space

5

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12OCT 2015

#

THAILANDThe Thailand Incentive and Convention Association (TICA) continues its efforts in attracting quality business events through a recent Win a Week in Thailand campaign that sought to update its membership database. Professionals from the business events industry were asked to complete an online survey before they could be included in TICAs database of qualified professionals. Qualified members were then able to receive exclusive content such as its highly successful MICE Guide to Thailand, which includes other relevant TICA member information. This was further encouraged through prizes that were to be won from Thai Airways, Le Meridien Phuket Beach Resort, Plaza Athenee Bangkok, A Royal Meridien Hotel, InterContinental Bangkok Hotel, and many more.

FINLANDHelsinki has won the race to host the European conference of the Belgium-based European Society of Human Reproduction and Embryology (ESHRE) in the beginning of July 2016 for the first time. Held at Messukeskus, Expo and Convention Centre Helsinki, the four-day conference is expected to bring more than 8,000 top researches, experts and scholars in the field of reproductive medicine to the capital. An extensive exhibition and a number of side events such as guided tours and banquets will also be arranged in conjunction with the conference. According to Ines Antti-Poika, convention director of Helsinki Convention & Events Bureau, this conference will bring an estimated tourism income of 15 million euros (USD16.9 million) to the capital of Finland.

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13OCT 2015

AUSTRALIATony South has been appointed as the new chair of Tourism Australia. Formerly the chief development officer of InterContinental Hotels Group Asia Pacific from 2008 to 2011, South served as the chair of Tourism Accommodation Australia prior to his current role. He was also managing director of then publicly listed hotel investment company, Tourism Asset Holdings Ltd (TAHL) as well as managing director of the former Sydney Visitors and Convention Bureau. As a chartered accountant, South has more than 40 years in accounting, management, property brokerage and consulting experience mostly in tourism, hospitality and leisure sectors.

FROM THE BUREAUX

The Adelaide Convention Bureau is set to host Land Forces 2016 Exposition, worth AUD16.6 million (USD11.9 million) to the states visitor economy over its three-day duration. Presented in collaboration with the Australian Army, Land Forces 2016 Exposition is expected to attract 1,100 high-level international defence, government and industry delegates from interstate and overseas. Damien Kitto, CEO of Adelaide Convention Bureau, said that this winning bid consolidates recent announcements regarding South Australias defence industry and strengthens our position as a leading defence state, and aligns with five of the Premiers 10 economic priorities.

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14OCT 2015

#

Convert foreign physical currencies into digital onesAlready available at international airports in Georgia, Italy and Turkey, the TravelersBox kiosk - a system that lets international travellers deposit leftover foreign coins and banknotes directly into online accounts - has reached Asia.

Seoul MICE Alliance adds numbers to its strengthThe Seoul MICE Alliance (SMA) has added 28 new organisations to its membership, bringing the total to 195 members. These include Four Seasons Hotel, and for the first time, casinos.

A new version of the Four Seasons App, tailored to the preferences of Chinese travellers, will be released by the end of this year.

What you missed online onWWW.BIZEVENTSASIA.COM

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16OCT 2015

#Engage

The August session of Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gathered more

than 50 professionals within the events, tourism and hospitality sectors to network and unwind. Hosted by Hotel

Jen Orchardgateway Singapore, the event was held at Baywatch@Jen, which gave almost 360-degree views of

the city skyline. The hotels pool bar at Baywatch@Jen can accommodate up to 40 people, while up to 60 people can be hosted at the back. Ideal for cocktail parties by the rooftop pool or product launches along the length of its pool deck,

exclusive events can only be booked after 8:30pm.

Look out for the upcoming session of Wine Down at Marina Mandarin Singapore, held on the second day of ITB Asia 2015 this month. A lineup of acts and prizes to be won

for the best-dressed ones awaits.

WINE DOWN WEDNESDAY GOES

TO HOTEL JENORCHARDGATEWAY

SINGAPORE

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nowwe are herefor you.research | strategy | branding | marketing

i am ferdi, your personal ideator.lets connect via [email protected].

ideas to create and activatewww.ideateagency.com

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18OCT 2015

#CoverStory

For South Korea, the 21st Century has very much become an era of global recognition. Decades of structural, economic, and social development have all intermixed with South Koreas unique culture to produce what is now one of the worlds most in-demand travel destinations.

Undeniably, South Koreas image was affected earlier in 2015 courtesy of the MERS outbreak. However, with the all-clear declared in July, the country has been welcoming its inbound visitors back to the fold. Notably, the countrys meetings sector appeared to weather the storm fairly well; according to the Korea Tourism Organization, no major international congresses were cancelled this year, only changes in schedules were experienced.

The pulling powers of South Koreas MICE destinations beyond Seoul are increasingly seeing their share of the action. Songdo, for example, is a thriving, high-tech smart and green city located within Incheon, home to 450 multi-national companies. A 20-minute drive from Incheon International Airport is all it takes to get to Songdo Convensia, a high-tech and environmentally-friendly government-owned convention centre that offers over 10,000 sq m of events facilities.

Further afield, Gyeonggi, Gangwon, North Gyeongsang, and Jeju Provinces are showing that South Korea is still unleashing its potential upon the world of business travel and leisure.

Riding HigH: gyeonggiGyeonggi-do has long been influenced by the whims of Seouls movers and shakers. However, the region has rapidly become a national powerhouse in its own right, being home to major industries and a growing

SoutH KoRea ContinueS to impReSS Words: BEN JORDAN

global awareness of its leisure and business tourism infrastructure. Major examples of both include KINTEX, the nations largest convention centre and Everland Resort, home of South Korea largest theme park.

Operated by Samsungs subsidiary Cheil Industries, the theme park alone drew 7.3 million visitors in 2014 to experience its T Express, South Koreas first wooden rollercoaster, along with acres of other rides and attractions. The resorts cabin-style lodgings, known collectively as Home Bridge, features meeting facilities such as the Cabin Hall Grand Lecture Room that accommodates up to 300 persons in its five 50-sq m meeting rooms.

going foR gold: gangwonSouth Koreas northeastern province has long been known for its natural attractions and ski slopes, which are now given a new lease of life as a rising MICE destination. Since the 2011 announcement of Gangwons winning bid to host the Pyeongchang 2018 Winter Olympics, the region has seen a steady demand as a business events setting. This has led to the recent creation of the Gangwon Convention & Visitors Bureau and a turning point for the local tourism industry.

Incentive destinations great for groups include the Alpensia Resort, which offers ski slopes and a 45-hole golf course, while meeting and accommodation facilities include a 2,000-seat conference centre and three hotels operated by InterContinental

DISCOVER PLENTy OF REASONS TO CONDUCT EVENTS AND INCENTIVE TRIPS AROUND SOUTH KOREAS REGIONAL DESTINATIONS.

19OCT 2015

Yongpyeong Resort

AlpensiaGyeongjus Hwabaek International Convention Center (HICO)

and Holiday Inn. A concert hall has also been built on the site especially for the upcoming 2018 Cultural Olympiad.

Millennia in the Making: north gyeongsangOnce upon a time the seat of power for over half of the Korean peninsula, North Gyeongsang Province in particular its Shilla Dynasty capital of Gyeongju, lovingly preserves much of the culture that shaped the nations deep rootedness. From towering royal burial tombs to imposing Buddha statues carved into the living rock, Gyeongju is a time capsule of South Koreas past which, along with its natural beauty, makes it a must-see destination.

Located in the Gyeongju Special Tourist Zone, Shilla Millennium Park is possibly the best way to explore the citys regal past without a souped-up Delorean. The unique theme park recreates the ancient dynasty (57BC to 935CE), presenting authentic period housing, staff dressed in hanbok (period costume), open-air performances, as well as Shilla-style craft shops and studios. The several outdoor venues throughout the park include one atrium with a capacity for up to 700 persons.

The Hwabaek International Convention Center (HICO) is Gyeongjus largest meeting facility. Part of the Bomun Lake Resort District, the new facilitys largest convention hall spans 3,421 sq m, while HICO itself is surrounded by 14 hotels and 1,071 rooms within a 3-kilometre radius.

adventures in Paradise: JeJuThe second-most popular travel destination in South Korea after Seoul, Jeju Province, consisting of a volcanic archipelago in the nations south, is almost a world unto itself. Tall palms and cobalt-blue waters belie its subtropical climate, while deep, winding lava caves and imposing basalt cones tell dramatic geological tales of Jejus very different origins from that of the mainland. Today, Jejus beauty has made it one of the New 7 Wonders of Nature and a UNESCO World Heritage hotspot.

Jungmun, located in Seogwipo, Jejus second-biggest city, contains just about everything the leisure and business visitors could possibly want. It is home to a chain of quality hotels, including facilities run by Hyatt, Shilla, and Lotte each with their own conference and meetings facilities. The hotels are conveniently located near ICC Jeju, the regions largest convention centre, which features spaces capable of accommodating up to 4,500 participants at a time.

The above mentioned are just the tip of the iceberg. For each destination, there are plenty more reasons for business and incentive visitors to make the journey. Among these, see how South Korean TV dramas are made at MBC Dramia in Gyeonggi; hike through picturesque Seoraksan National Park or try your luck at Kangwon Land Casino in Gangwon; dine on Hanjeongsik, authentic Korean table dhote once enjoyed by royal families in North Gyeongsang; and cleanse the body and mind at Sanbangsan Hot Springs in Jeju.

Mount Hallasan in Jeju Province

20OCT 2015

20OCT 2015

THE PROCUREMENT

ISSUEBIZ EVENTS ASIA GIVES INSIGHTS INTO

THE IMPORTANCE OF BUSINESS EVENTS PROCUREMENT

WORDS: EL KWANG & JOSEPHINE LIM

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21OCT 2015

#The Procurement Issue

FINDING SOLUTIONS THROUGH OFFLINE CONVERSATIONS

UNCOVERING MUCH NEEDED CONVERSATIONS IN THE STRATEGIC

PROCUREMENT OF BUSINESS EVENTS

CULTIVATING THE ART OF PROCUREMENTThe anticipation of the corporate travel tender season gives new meaning to negotiation and forecasting skills while being edged with feelings of anxiety each year. It also brings hoteliers the challenge of managing communications and balancing business agenda from global and regional offices right down to the level of hotel operations. Buyers, sellers and intermediaries like travel management companies (TMC) have almost perfected the strategic sourcing of flights, transport hire and accommodation for individual corporate travellers. Global connectivity capabilities and sophisticated booking engines created by leading TMCs such as American Express Travel, BCD Travel and Carlson Wagonlit Travel (CWT) assist in transparent tracking of production.

All parties are confidently vocal about resolving compliance and production challenges during individual meetings and conferences. One of which is the Association of Corporate Travel Executives (ACTE) Global Travel Conference held at the Grand Hyatt Hong Kong in August 2015. The conference

has a track record of continuously discussing and resolving current and new challenges. For example, airbnb was invited to a discussion panel at the conference, where delegates cited the greater role sharing economy disruptors played in corporate travel. We need to be aware and prepare.

The conference was a success, according to Greeley Koch, executive director of ACTE. He also said that balance is the key to a successful travel programme in this unique market (Asia). More coverage of the ACTE conference can be found in the Delve into Hong Kong section (page 46) in this issue of Biz Events Asia. But, when it comes to meetings and events, the art of corporate travel procurement and the unique needs of strategic meetings management (SMM), programmes require further alignment. It is much harder to find a solution when this need for re-alignment is also blanketed by an overlay of strict company public relations protocols, forcing a gap between the perceived fair detail Request for Proposal (RFP) process and actual business needs.

21OCT 2015

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22OCT 2015


THE DIFFERENCE IN PROCURING CORPORATE TRAVEL AND EVENTSOften, the corporate travel procurement and SMM teams are not in the same department. Corporate travel mainly deals with individual travellers where it is easier to mandate, track and forecast. Travel needs tend to be based on proximity to customer or local office locations. Once the travel programme is implemented, travel bookers can be made up of actual travellers, executive assistants, or travel management companies. Preferred rates mostly apply to only individual travellers and not group travel.

The person who manages the SMM programme within an organisation is often required to have professional event management experience. Group travel and event requirements, along with the range of suppliers needed, are different for each event. And for some industries like pharmaceutical, the number of events held in a year are determined by the time which a company launches a new medication. These unpredictable

Some sellers, especially a sales or account manager new to the industry or account, do not understand the purpose of the SMM mandate. These sales managers may seem more eager to convert a sale than to understand and deliver on the SMM requirements.

There seems to be a false perception that SMM is implemented for the sake of control and savings. This is because planners responsible for the SMM programme expect venues and hotels to support the mandate through driving compliance. For example, hotels are expected to inform the SMM team when a booker from their organisation has contacted the hotel directly instead of using dedicated channels like Cvent or Lanyon Solutions. However, it is difficult for the hotel when the bookers expect a quotation within the next few hours. Redirecting them back to the SMM team may jeopardise business opportunities, especially in destinations with a dense hotel portfolio such as Bangkok.

It was explained to Biz Events Asia that SMM is implemented as a

elements make it close to impossible to apply the same procurement practices of corporate travel to business events.

THE PREFERRED LISTThe preferred list of hotels is often determined by the needs of corporate travel. Resorts and hotels located outside the proximity of travel requirements are not included on this list unless they are willing to offer a rate without production expectations. Non-accommodation event venues like convention centres, will not be included. The events team is expected to use preferred hotels first. However, some events may require bookers to use a non-preferred venue or hotel, where bookers must then submit a justification for approval. Depending on the complexity of the event, some requests will take a longer time to be approved and run the risk of the space being taken up. This dilemma is often faced by bookers during the peak period or in destinations where quality venues are scarce. The events team often receive requests from hotels to be added onto the preferred list. Often, a hotel is not accepted onto the list because the organisation may not require enough use of it for events. Non-preferred hotels do not get the first opportunity to quote for a business, or get a chance to understand a clients SMM programme requirements; this then creates the doubt that non-preferred hotels are capable of delivering on the mandate.

For this reason, organisations start to procure a separate and specific Meetings Hotel Programme.

LACK OF SMM PROGRAMME UNDERSTANDINGBiz Events Asia understands from Sally (not her real name), an Asia-based event director of a global corporation, that SMM is widely implemented in Asia. The SMM policy clearly states buyer requirements, from indemnity clauses and fair cancellation periods within contractual terms to the finer details like signage (especially for the media-sensitive finance and banking industry).

2222OCT 2015


23OCT 2015

savings, mitigate risks and track quality reporting. When a location is deemed unsafe, companies use these systems to see if their employees are there and provide immediate support and evacuation. Events that are not compliant to the SMM programme will not be picked up by the systems and safety of the delegates could be compromised. The SMM team will be responsible should the untoward happen, and not the sellers.

RESTRICTED ACCESSBiz Events Asia recently attended a conference where some procurement managers explained to the audience that their organisations are not in a position to be entertained by sellers because of their Anti-Bribery and Corruption (ABC) policies. This means that sellers can only meet buyers at their offices. They can no longer accept an invitation to a hotel site inspection or showcase (often

includes dinners, giveaways and lucky draws). All invitations received by the bookers should be forwarded to the organisations legal team, so as to prevent incurring disciplinary actions as a result of perceived breach of the ABC policy. Some organisations pay for their own travel arrangements and hotel stays, should companies need to assess a product prior to selecting it. They also cannot accept complimentary upgrades or meals. Preferred sellers that send the invitation knowing it is a breach of policy will be warned. Repeat offenders will be taken off the preferred list. Non-preferred sellers may not get the chance to meet the buyers.

In the name of transparency and equity, it is fair that organisations are putting these restrictions so that bookers cannot demand personal benefits before or after awarding the business to a seller. Hotels can also save on entertainment expenses. Using systems to channel through business leads seems like a best business practice. But does this mean the hospitality business is now just a game of numbers?

CHALLENGES HINDERING THE RFP PROCESSThe objective of the Request for Proposal (RFP) process is supposed to narrow down the selection across the preferred list of appropriate vendors and service providers based on a pre-determined set of guidelines and budget parameters. What should seemingly be a straightforward process of ticking the boxes is more often fraught with a myriad of impediments, resulting in a lengthy and somewhat angst-ridden time of the business calendar year where all parties involved consider a necessary evil to serve the greater good.

If businesses keep discounting, the industry will exploit labour and the environment in order to stay sustainable.

CHANDRAN NAIRFounder and CEOGlobal Institute for Tomorrow

23OCT 2015


24OCT 2015

FROM THE SELLERS PERSPECTIVE:

Limited inventory or unable to match specific requirements of the RFP but need to ensure that RFP submission is noted to be considered for future invitations to quote, or for ad hoc / second-tier business segments.

Rate sensitivity companies are very price-sensitive and often only look at the bottom line without considering the options of value-add components for the RFP. How does one put a price or explain the service standards?

Biased negative review from an isolated incident, resulting in the vendor not being invited to tender for subsequent RFPs.

Unmatched expectations of terms & conditions governing issues like cancellation policies, commission, deposit requirements, etc.

CHALLENGES THAT HINDER THE EVENT PROCUREMENT PROCESS


24OCT 2015


25OCT 2015

FROM THE BUYERS PERSPECTIVE:

The proposal submitted by the seller is not fully compliant with the requirements in the brief document provided in the RFP tender. Pertinent information (i.e. room specifications, quantity or date/time) is excluded, while unsolicited items are not.

The rates quoted in the proposal are either not competitive or do not fall within the specified budget range. Vendors tend to assume that there is always room and/or time for negotiation, and do not want to commit their best rates in the formal submission.

Tardiness in the submission of RFPs, either due to time differences or internal delays in obtaining approval from superiors to submit proposed rate tiers.

Budget black hole When it comes to meetings and events, planning budgets can be a very frustrating process as there may be unforeseen circumstances to be taken into account. The million-dollar question is: how much should one set aside for contingencies?

Circumstantial situations caused by natural disasters and political instability that blow up into unrest may be transient but can become the deciding factor of whether an event or meeting takes place as scheduled.

Systems gap Asia-based organisations are currently using tools created outside of Asia. An ongoing challenge is the systems ability to convert different currencies used in the Asia Pacific region to the organisations trading currency. This means that planners have to work with fluctuating exchange rates and hope that there is little or no variance to the set event budget when converted back to the trading currency. It was mentioned at the ACTE conference that systems content in Asia needs to improve to cope with offline businesses such as budget airlines in India and non-accommodation venue spaces.

FROM THE INTERMEDIARIES (EVENT MANAGEMENT COMPANY) PERSPECTIVE:

No rate parity. Sellers fail to see the importance of maintaining the same rates across multiple distribution channels to ensure an even playing field. Having rate parity protects a hotels relationships with its partners, as no channel is being favoured over another.

The issue of rate parity will in turn affect commissionable rates, forcing service providers to either add on a premium to cover payment for their services, resulting in a less attractive price structure when pitted against competitors.

Accommodating and managing cross-cultural communications between the client (corporate buyers) and the seller. Within Asia Pacific, business practices and idiosyncrasies vary. With large chain hotels, this is less prevalent as there is a standard code of practice in place that is part of the companys brand standards. Independent hotels, convention centres or small chains may have more autonomy and creativity to fulfil the RFP requirements, but they are often governed by their own cultural or business practices. These intermediary service providers often have to buffer these differences between these parties, which can be very time-consuming on a daily basis.

25OCT 2015


26OCT 2015

BEST PRACTICES IN SMM

POLICYDont assume a non-mandated policy is ineffective. SMM programmes can still achieve high levels of compliance by creating a beneficial process and communicating effectively.

APPROVALMake sure the approval process is straightforward and timelines are set for responding. This will avoid hold-ups with busy executives.

STRATEGYDont have a rigid programme that doesnt evolve and adjust accordingly when your organisations priorities change.

REGISTRATIONMake the registration process as quick and as user-friendly as possible to avoid putting people off.

POSSIBLE SOLUTIONS TO THE GAPSome hotel chains have set up a master services agreement (MSA) with procurement managers, allowing buyers and sellers to sign off on a blanket terms and conditions that protect the business interests of both parties. From the pricing perspective, hotels are offering discounts and value-adds instead of fixed rates, so the MSA allows the hotel to pitch for the business while yielding fluctuating rates according to business levels.

Another possible solution is to have the manager of the SMM programme sit within the procurement team with lesser operational duties. These managers could possibly have a say on the preferred list, or alternatively, create a preferred list for SMM.

Further education could be conducted between sellers, appointed intermediaries and buyers (especially MICE hotels) on the SMM policies. Training and development departments of hotels could be involved in this process to ensure such education is not only limited to the sales teams, but also the rooms, operations and food and beverage departments.


26OCT 2015

as recommended by Pacific World


27OCT 2015

SOURCING/PROCUREMENTUnderstand that different types of meetings and events require different approaches to purchasing and customise your strategy to ensure appropriate products and services are available.

TECHNOLOGYUse technology to link all the other SMM best practices together but dont assume it will be the ultimate solution. Technology is just one piece of the SMM puzzle.

DATA ANALYSIS/REPORTINGDemonstrate the programmes value through regular reports showing progress in terms of savings and attendee satisfaction.

PAYMENT/EXPENSE RECONCILLATIONTo help gain buy-in for the SMM programme, implement a solution that streamlines the payment process for meeting planners.

The market could consider allowing the use of Asia-created solutions (like software and systems) that are sensitive to the regions business needs, such as language and relevant content as well as currency conversion. Using tools created in Asia to solve their challenges could further value-add to overall global strategies.

Finally, with the ABC policy and other transparent policies that organisations have introduced for the betterment of business efficiency, there should be allowance given to business partners (like hotel and venues) to express their already diminishing unique selling points. The business events industry should be safe, but fun and motivating.

At his opening address at the ACTE conference, Chandran Nair, founder and CEO of Global Institute for Tomorrow, said the current economic model is built around an intrinsically flawed principle. He encouraged the audience to stop asking for discounts, as there is a cost to everything. What we save now in costs becomes a lack of payment for someone else. For example, low-cost airlines led the increase in travel frequency and as the result sees the environment paying for it through increased fuel consumption and pollution. If businesses keep discounting, the industry will exploit labour and the environment in order to stay sustainable.

Some procurement managers explained to the audience that their organisations are not in a position to be entertained by sellers because of their Anti-Bribery and Corruption (ABC) policies.

27OCT 2015


28-29 Ningbo Tourism AD.indd 28 18/9/15 4:46 pm

28-29 Ningbo Tourism AD.indd 29 18/9/15 4:46 pm

30OCT 2015

TRANSFORMING TRADESHOWSWHY BOTHER EXHIBITING?

30OCT 2015

30-31 Knowledge - John Blaskey.indd 30 27/9/15 10:47 am

31OCT 2015

#Knowledge

JOHN BLASKEYManaging DirectorThe Exhibiting Agency

JotItDown#

Over many years I have surveyed exhibitors via my Masterclasses and workshop. My first question: how many of you are happy with your results from your last tradeshow? Very few hands go up.

Next question: How many of you actually know what results you got? Maybe a couple of hands wafting around unsure.

Third question: How many of you have a plan for your next tradeshow?

No hands.

Over 70 percent of exhibitors polled globally gave these answers. Yet trade shows, exhibitions, face-to-face marketing is back with a vengeance and it is in my view from more than 40 years of experience the most powerful medium to grow any organisation when done properly.

And to do live marketing properly you have to start at the end.

The first question I ask a client is, what value do you want to generate from attending your next tradeshow or conference? Very few know. Even fewer connect this objective to their business plan.

There seems to be no connection between a companys targets for new business, new customers, market research, brand promotion and the exhibition they are about to attend.

Live Marketing in all its forms should be used as a strategy to grow an organisation. Yet how many organisations have a Live Marketing strategy? They may have a web strategy, a PR strategy, an advertising strategy, or a social media strategy - but very rarely are these joined to a Live Marketing Strategy - or indeed integrated with it.

How do you go about it? i use a mnemonic SPEC:

s: Selecting the right activities, shows and events. And these are not necessarily the obvious ones. If you continue to go to the same shows alongside your competitors, you would probably only get what they get.

P: Planning and process. You need a tried-and-tested method that will initially define and prioritise your objectives at every level, review your branding and key messages for the show, and generate a creative journey that will deliver impact and memorability.

e: Execute meticulously. E is also for experience. Visitors remember an experience more than a product or a number. The execution of your plan must be delivered by the right people. This means if its a B2B show, keep your reps off the stand, and while we are in the process of executing professionally no brochures please 90 percent get dumped.

c: Capitalise or cash in. This demands that you measure every aspect of the project: your investment in space, construction and most importantly people. And remember having your sales people off the road on an exhibition stand very often costs more than letting them do their normal job.

Point in caseAn Exhibiting Skills Masterclass we provided for the team at Construction Computer Software (CCS), challenged them to review their total approach to exhibiting.

With a bit of imagination and some graphics, their tiny 9-sq m venue was transformed into an aircraft, and punched well above its weight.

The CCS team were trained to spot, enabling them to qualify (or not) passersby. Outcomes were agreed, from show objectives to messaging. A feedback form was created in line with their theme.

The team was delighted with the results:TXDOLILHGOHDGVSHUFHQWRIZKLFKKDGQRWKHDUGRI

CCS before the show&&6DVVHVVHGDVWKUHHVWDUOHDGVUHTXHVWVIRUFDOOEDFNV

At the post show debrief, the team agreed what they had done well:,QFUHDVHGEUDQGDZDUHQHVVZLWKSHRSOH

who didnt know them2XWVPDUWHGWKHLUFRPSHWLWRUV

This proves that it can be done. Just because everyone does it a certain way does not mean that it is right. Be different, but be joined-up.

31OCT 2015

Live Marketing in all its forms should be used as a strategy to grow an organisation. Yet how many organisations have a Live Marketing strategy?

John Blaskey is the managing director of The Exhibiting Agency based in the UK. He is a business speaker who also patented the oval paint can, the boardless display board and the speaker control system.

32OCT 2015

Professional Meeting Planners exPerience the asia Pacifican exclusive invitation froM the Professional convention ManageMent association (PcMa) brought key industry Players froM around the world to engage and learn froM one another.Words: Jennifer salsbury

32OCT 2015

33OCT 2015

#Knowledge

JENNIFER SALSBURYCEOIMC Convention Solutions

Melbourne showcased the depth of its vivid colours last week as one of North Americas most professional meeting planner groups, PCMA, invited key planner members to the city in a well-managed invitation only exchang with leading convention destinations from the region to experience what Asia Pacific is really all about. From Hemophilia to Toastmasters, English Language Teachers to Corporate Travel Planners and ICT Tech companies not only from the USA but also from Europe, Asia and Australia, a cultured group of 25 experienced professionals came together for the Cultural Experience. The common thread was that all are putting on meetings in the Asia Pacific region, and the programme was designed for them to learn how to work better with cultures that may be new to them. The Global Professionals Workshop known as GloPro is a regional series and part of PCMAs full international educational programme for meeting planners. Reflecting the importance of this venture for the organisation, there were four board members as well as the CEO attending.

KicKing offGloPro Asia Pacific 2015 kicked off with a Melbourne Convention Bureau (MCB) and Melbourne Convention & Exhibition Centre (MCEC) workshop where the planner attendees were briefed on the services designed for them in the destination.

The next morning, the group was up early to greet the first day of spring by taking to the skies in a Hot Air Balloon. Participants were made to work for their experience by joining in the balloon inflation and packing up process, but were amply rewarded by stunning views of the sunrise and the citys CBD area, Yarra River and the footie fans holy grail The G or Melbourne Cricket Ground MCG.

Announcement was made for the 20,000-sq m expansion to the exhibition space, bringing the total in 2017 to 80,000 sq m. Chief executive, Peter King was proud of the accolade to have been voted recently as one of Australias Most Innovative Companies, and we could see why with the catering and technical services demonstrated through the event and more specifically on the venue tour.

Always something new and something terribly exciting It is important to make sure everyone understands how much they want your business and how much is going on here said Deborah Sexton, president and CEO of PCMA, when introducing the Melbourne team, supported by Tourism Australia, who had worked closely with PCMA to prepare the programme of events.

Day one talked about economies, while day two discussed culture, finally bringing it all in on day three. Indonesias growth in recent years was covered by speaker Ed Gustley of Peninda Capital Advisors Ltd. Topics include Rise of the Asia Pacific and Key Economic Groups, the Priorities for Growth with the Business Implications, as well as Country Spotlight. A surprise for some of the North American visitors was the safety within the region, their impression had been one of challenge, and their expectation was that it would not be easy to move about so freely. A point raised was the inequalities in the distribution of wealth. The planners were advised to work on their CSR activities and find a way to give back to the communities an example given was to hold your dental conference in the region and then have practitioners going out to give free dental treatment to underprivileged communities.

The programmeFacilitated by Nigel Collin, events continued with the theme of the well-known Donald Rumsfeld quote: There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we dont know. But there are also unknown unknowns. There are things we dont know we dont know.

With this, the group turned to day two and focused on finding their unknown unknowns, guided by Eds advice to identify the Recommenders, Influencers or Gatekeepers and the Decision Makers. Discussions ensued on how there are such different internal cultures within each country. Tips and ideas flew, and the PCMA staff set about capturing these by arranging country capsule tables for the Asia Pacific countries attending, namely: China, Korea, Malaysia, Singapore, Thailand, Oman,

33OCT 2015

New Zealand and Australia. Participants joined the various tables for different levels of discussion to understand the various parameters for event organisation, and sharing at the end their top take-home tips in a speed-dating type of exchange on one long table. These tips were then collated for the record. Top tips included the discovery of how constantly connected Asians are, and that in China, the country where Facebook and Twitter are not available, people just dont read their emails as everything goes through WeChat and its clones.

Summing it all up on day three, Dr Caroline Hong weaved through the experiences teasing out the threads of ideas and encouraging personal commitment to the next step in sharing their tips gained within their individual organisations.

Jennifer Jenny Salsbury is the CEO at IMC Convention Solutions, an international marketing consultancy for organisations in China wishing to attract international events to their cities, venues and destinations and for international organisations wishing to attract Chinese delegates to their events. She has over thirty years of experience in destination and convention centre marketing, specialising in international associations with strong personal connections in meetings industry organisations. Contact Jennifer at [email protected]: www.imcsolutions.com

34OCT 2015

THE ART OF PROFESSIONALISMWHAT ARE THE KEY FACTORS THAT MAKE OR BREAK PROFESSIONALISM?

34OCT 2015

34-35Knowledge - Christine Gamarra.indd 34 27/9/15 10:48 am

35OCT 2015

#Knowledge

CHRISTINE GAMARRADirector of OperationsAsia Pacific

JotItDown#

As I write this column, I am preoccupied with the recent gyrations of the Chinese equities markets. What impact will it have on me, my company and the Asian economies? It is ironic that my topic this month is about the soft skills that are needed to advance and succeed in the current labour market. As it becomes more and more competitive, jobseekers will need to continually find ways to distinguish themselves from the crowd. There are few things an employer values more than employees who carry out their duties in a professional manner.

But what encompasses professionalism? It is not one skill but a combination of skills that makes an entire package. Professionalism means conducting oneself with responsibility, integrity, and excellence. Employers want people that can communicate effectively and appropriately; work within a team as well as always finding a way to be productive. This is what makes up professionalism.

Professionalism takes time and experience to perfect. Employers know it when they see it. The absence of professionalism is usually more obvious than its presence. Anyone can develop their own style of professionalism by focusing on these basic principles:

RESPONSIBILITY: 6WLFNWR\RXUFRPPLWPHQWVGRQRW

commit to something you cannot follow through.

$OZD\VDSSO\\RXUNQRZOHGJHWRbenefit others; whether that be a customer, co-worker, or supervisor

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INTEGRITY: .HHSZLWK\RXUZRUG'RZKDW\RXVD\

and say what you can do.

%HKRQHVWDQGWUDQVSDUHQW %HIDLUDGPLW\RXUPLVWDNHVDQG

always look to correct them

EXCELLENCE: 6WULYHIRUKLJKTXDOLW\ZRUN

standards and seek constant improvement.

+DYHSHUVHYHUDQFHZKHQVROYLQJa problem; do not look only for the easy way out

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interest in what is being said %HSROLWHQRPDWWHUWKH

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expression makes for clear communication and can help boost self-esteem and decision-making

PRODUCTIVITY: :RUNKDUGZKLOHPDQDJLQJWLPH

effectively 6KRZWKDW\RXDUHZLOOLQJWRDFFHSW

responsibility and produce results ,GHQWLI\SUREOHPVDQGZRUNWRZDUGV

solving them before being asked to

TEAM ORIENTED &ROODERUDWH5HPHPEHUWKDWD

collective product is greater than the sum of the individual effort

/HDUQWREULGJHZRUNSODFHGLYHUVLW\by recognising generational, educational, and social differences

$SSUHFLDWHDQGVXSSRUWWKRVHyou work with by respecting and acknowledging their talents

Christine Gamarra is director of operations, Asia Pacific for a Customer ([SHULHQFH0HDVXUHPHQW&(0ILUPZLWKH[WHQVLYHH[SHUWLVHLQWKH0,&(segment.

35OCT 2015

What encompasses professionalism? It is not one skill but a combination of skills that makes an entire package.

34-35Knowledge - Christine Gamarra.indd 35 27/9/15 10:48 am

36OCT 2015

#Knowledge

ANDREW CHANFounder & CEOACI HR Solutions

Building an effective talent sourcing strategy is a critical part of business in todays talent short market. Start by having well written job profiles that clearly market the benefits of working for the organisation as well as the exciting opportunities and challenges that the candidates can expect if they join. Dont forget, your companys marketing efforts should not solely be focused on customers alone; a little thought should also be given to potential employees. Anticipate answering in demand candidates most likely questions what sets your company apart from others? And, why should I work for you?

If you dont already have one, start with a robust employee referral programme. If you have hired great people in the past then this is the group you want to continue to clone and leverage their social networking connections. As the job profile is circulated you will hit passive as well as active candidates. Your strategy should clearly define the route to take based on the timing and strategic nature of each hire. If you need someone urgently you will need an active candidate and if the position is more strategic you will likely benefit from a more passive candidate.

Also, dont forget to track and evaluate the source of each referral as part of your sourcing strategy. Look retroactively at the source of each candidate and eventual hire, and rank the quality of each source. For example, if three of the top five candidates were sourced through employee connections via LinkedIn, then LinkedIn should be a strategic priority and you should consider

upgrading some of the employees LinkedIn accounts. If none of the top 50% of your candidates came from a specific job board then you should stop wasting time and resources on that job board.

It is highly important for a company to identify their external and internal recruitment plans through the establishment of talent acquisition sources and the methods that they can turn to at any time. The methods should address short-term and long-term strategic recruitment needs. The long-term recruiting strategy, both external and internal, should feed the short-term and immediate recruiting needs of an organisation through the development of candidate pools. Short notice recruitment is not an easy exercise to go through. Mitigate the pain by working smarter not harder, so you can focus on the necessity to keep external and internal recruiting methods fresh and innovative at all times through proactive strategic talent acquisition.

MAKING IT COUNTSOURCING TALENT THROUGH REFERRALS MAY

YIELD BETTER RESULTS IN THE LONG RUN.

36OCT 2015

36 Knowledge-Andrew Chan.indd 36 27/9/15 10:48 am

Singapores strengths in data connectivity and technological availability enable international event planners to secure more sponsorship and deliver greater returns on sponsorship investments. According Dr Felix Rimbach, Director of Globibo Event Technology based in Singapore: Event technology has developed from being infrastructural (basic light and sound) to becoming an essential part of the event experience.

Here are some examples of how combining technology with multiple disciplines such as creative design, marketing and communications can deliver an experience that creates further engagement for participants.

Using technology to create memorable experiences

Promoting sponsors with 3D projectionsThe National Stadium nestled within the Singapore Sports Hub is currently the largest dome structure in the world. Leverage the National Stadiums LED roof at nightfall to create a prominent and unforgettable projection display of your sponsors logos or even brand messages.

Be inspired by the elaborate projection mapping work by Hexogon Solution Pte Ltd at the 28th SEA Games 2015. According to managing director Adrian Goh, 160 Christie Roadster J series 3DLP projectors and 18 sets of projection operating systems (known as Coolus Pandoras Box Media Servers) were used to orchestrate the opening and closing ceremonies which attained the Guinness World Record for the greatest light output in a project image. Utilise the same technology to create a sensory show with colourful displays integrated with live performances to welcome delegates.

Tailor your event with more information from: www.sportshub.com.sg 28th SEA Games at The National Stadium

#SGExperience

Coincide your next event with the Singapore Night Festival, held over two weekends every August. Host a dinner or evening cocktail at a venue close to one of the festival locations, and allow delegates to mingle with locals and fully soak in the festival spirit with up-close displays like the charming The Anooki Celebrate Singapore projection mapping by French artist and graphic designer David Passegand and Moetu Batlle on the faade of the National Museum of Singapore. The light and sound displays of the festival have the ability to let delegates ease their minds momentarily. The light-hearted moments whilst watching the display along with Singapores summer weather may encourage a stronger bond amongst the delegates. Go beyond the limits of creativity! Offer more sponsorship value by using projection mapping on tablecloths or dcor hanging from the venue ceiling as the pice de rsistance that ties the evenings theme together.

Tailor your event with more information from: www.nightfest.sg

Take advantage of Singapores year-round summer bliss with outdoor team-building adventures and integrate them with augmented reality and an app to up the game! Drop delegates off at Mount Faber Hill for a cable car ride toSentosa on a clue-based hunt which would eventually lead them to Transformers The Ride: The Ultimate 3D Battle Full Experience, an augmented reality experience at Universal Studios Singapore. After the ride, delegates can embark on an interactive mobile app guided trails of Singapore created by the event planners and Singapore based LDR Pte Ltd. Using LOTM, a geo-location tagging system, organisers simply select the locations for the trail and geo-tag them with specific storylines and special messages from sponsors. Once delegates arrive at a particular location, the story and other designated messages will appear on their mobile devices. Event planners without prior programming knowledge can also become master creators of these interactive trails.

Tailor your event with more information from: www.ldr.sg

Download the Singapore Heritage Trails app created by the National Heritage Board to reminisce and experience Singapores heritage through trails, including: The Kampong Glam trail The WWII trail The Balestier trail

Other sight exploration apps include: The Pocket Trips SG50 edition explores 15 trails Jalan Jalan explores interesting places in Singapore Crowd trails a location-based social app for creating and sharing trails Gothere.sg get to places using public transport in Singapore

#SGExperience

#SGExperience

Revitalising team adventures with augmented reality and mobile app

Enlivening the festive air through projection mapping

Anooki Celebrate Singapore projection

Labrador Park Trail

Strengthening bonds through unique team activities

#SGExperienceQuality team-building activities have the ability to increase morale, build stronger relationships, create cohesiveness, and improve communication channels amongst members. Fun team activities also induce positive vibes and build respect between members, which in turn encourages the acceptance of constructive criticism and ideas in the team.

Forge stronger bonds with team members through unique and innovative team building activities which integrates Singapores diverse landscapes and cultures.

Inspiring meetings with an aerial viewConduct an innovation meeting breakout session in one of Singapores iconic attractions in the sky. Let the views of the following aerial spaces inspire creativity and motivate delegates.

Work with Pacific World and put your delegates teamwork abilities to the test in one of the 28.4-metre x 7-metre glass capsules of the Singapore Flyer. Each spacious capsule takes up to 28 delegates and the stable ride allows for working tables and flipcharts to facilitate the breakout session. Allocate some time within the 32-minute ride to find solutions for the challenges that delegates wish to overcome. From there, the delegates are to create five-minute presentation videos by drawing inspiration from the stunning views of the Singapore city skyline and magnificent harbour within the peaceful setting of the air-conditioned capsules.

Take time on a cable car ride to improve delegate communication skills. Teams have to remain focused and use their problem solving skills to solve clues together within the cable cars. The new Sentosa Line brings delegates to three stations Merlion, Imbiah Lookout and Siloso Point, which offer breath-taking views of the varied vistas of Sentosa and its numerous attractions nestled amongst lush greenery to fuel creative topics of discussion.

Tailor your event with more information from:www.pacificworld.com www.singaporeflyer.com www.mountfaber.com.sg

Singapore Flyer

#SGExperience

Add adrenalin to the programme by getting delegates mentally and physically active. Dress delegates up in sponsored sportswear and have them ready to take on some pop-up air-conditioned event igloos at a venue in the Singapore Sports Hub. Sponsor logos can be placed within and around the igloos for increased brand exposure to the delegates. Delegates will be split into teams and locked into a large-scale escape game created by Think Out Events. The enclosed environment, paired with fast-paced soundtrack, challenges delegates ability to work cohesively under pressure and creates an exciting setting for teambuilding.

Once the challenge has been solved, delegates will be released and are free to venture into other outdoor activities for some fresh air and real fun under the sun. An example of this could be a mini Olympics made up of obstacles and track and field challenges at the National Stadium.

Tailor your event with more information from:www.sportshub.com.sg www.thinkoutevents.com

Take a step back in timeLearn about Singapores heritage by embarking on The Original Singapore Walks created by the award-winning Journeys Pte Ltd. After the walks, encourage delegates to share what they have learnt about Singapore over a relaxing afternoon tea in one of the hotels.

The Time of Empire is a colonial district walk where delegates can learn about Singapores colonial legacy, national flower, the Sarkies brothers, local media The Straits Times and the famous Singapore Sling cocktail. Highlights of the walk include exploring the 150-year-old Saint Andrews Cathedral, Coleman Street, and the Raffles Hotel. This is a memorable walk which include historical sights in the heart of a vibrant modern city. Delegates can share their stories over a glass of refreshing Singapore Sling, served at the Long Bar of the Raffles Hotel where it first originated.

Tailor your event with more information from: www.journeys.com.sg

The Singapore Sports Hub has a range of activities suitable for business event groups. This includes:

Kayaking at the Water Sports Centre Aqua Zumba and Aerobics at the

OCBC Aquatic Centre Basketball, badminton and volleyball competitions at the OCBC Arena Exploring the Singapore Sports

Museum for the more sedentary delegates

#SGExperience

Escape from an igloo at Singapore Sports Hub

Saint Andrews Cathedral

Event Igloos

Immersing in authentic Peranakan culture Let the popular MasterChef Asia reality show in Singapore inspire a cooking challenge with a Peranakan twist! Ignite the cultural senses of delegates through a visit to The Intan, a 150-year-old Baba museum and house on Neil Road where owner Alvin Yapp offers insight into the Peranakan culture through his curated collection of fine china, pottery, traditional outfits and jewellery.

Learn how to make traditional Peranakan cuisine from Rosaline Soon, renowned author of Tales from Two Peranakan Kitchens. Sample sumptuous dishes such as Assam Curry Fish, Babi Pongteh (stewed pork with fermented soy bean) and Bakwan Kepiting (pork and crab meat balls) Soup. Cook up a storm at at-sunrice, a cooking school famous for its SpiceOdyssey experience that brings participants on a thrilling discovery into the world of natural spices used in global cuisines. Pick up some tips to enhance your meals with aphrodisiac properties, authentic influences, and the spiritual connection of spices. As an added treat, delegates can serve dishes they have learnt to make during the cooking class as part of a dinner event.

Tailor your event with more information from:www.the-intan.com www.grandmothersrecipes.com.sg www.at-sunrice.com

#SGExperience

National Gallery Singapore

Peranakan culture activities

Host your event at the National Gallery Singapore, a new 64,000-square metre visual arts museum opening in November 2015. Inspire delegates with the venues harmonious blend of old and new architecture featuring the former City Hall and Supreme Court Building. Have the option to plan guided tours to the venues many galleries to stimulate delegates visual senses with art pieces from Singapore, Southeast Asia and the World.

Allow delegates to learn about Singapores rich biodiversity at Lee Kong Chian Natural History Museum. The seven-storey green building provides 8,500 square metres of space, and is home to over 560,000 catalogued lots and over a million specimens from across the region. Located within the National University of Singapore, the historical contents which has been painstakingly conserved and sourced by the museum will be sure to instil a sense of wonderment amongst delegates.

Tailor your event with more information from:www.nationalgallery.sgwww.lkcnhm.nus.edu.sg

#SGExperience

Creating your own perfume labelAwaken the senses with a perfume creation workshop as one of the breakout sessions in your meeting programme. Delegates can work their creativity to create personalised scents mixed from a selection of over 400 ingredients from Singapore. The workshop also offers halal and 100 percent natural perfumes. As the perfect treat for luxury incentive participants, they can create a scent to remember Singapore by and work with Je taime Singapore to launch perfumes in customised bottles when they fulfil the minimum order requirements.

Tailor your event with more information from: www.jetaime-singapore.com

Fuelling creativity through art

#SGExperience

Creating perfume with Je Taime Singapore

Experiencing the garden city

Encourage delegates to take time out of the programme to rejuvenate their spirits through activities close to nature. Take full advantage of Singapores abundance of nature and fresh air enable delegates to manage their mental and physical well-beings through the benefits of deep breathing exercises.

Deep breathing and fresh air are a powerful combination. Deep breathing moves the air into the lungs and revitalises the body through progressive muscle relaxation. Fresh air invigorates the mental and physical state, thereby aligning the mind with the body and freeing one from worries and distractions.

Deep breathing amongst naturePlan your event around Soulscape, a unique lifestyle festival that combines yoga, music and dance where delegates can enjoy a day of movement workshops on both land and water. Create exclusive components in the meeting and incentive programme to remind delegates to breathe deep and relax. For example, outdoor yoga is a popular activity among locals and visitors, and can be conducted in the field near the Shaw Foundation Symphony Stage within the Singapore Botanic Gardens, which is now a UNESCO World Heritage Site. For large groups, The Meadow at Gardens by the Bay can cater for up to 30,000 delegates depending on set-up requirements. Venture to the outskirts of Singapore and try Tai Chi amongst the tranquil setting of the Chinese and Japanese gardens located around Jurong Lake.

Tailor your event with more information from:www.soulscape.sg www.sbg.org.sg www.yoursingapore.com/see-do-singapore/nature-wildlife/parks-gardens/chinese-garden.html

#SGExperience

#SGExperience

Outdoor Yoga

North Eastern Riverine Loop

Hike into the deep reserves of Singapore to enjoy nature within the forested areas of the MacRitchie Reservoir. Organise a local charity fundraising walk as delegates take in fresh air through the TreeTop Walk, the highlight of several long hiking routes in MacRitchie bringing delegates through different stages of a mature secondary forest. Dress delegates in brightly-coloured t-shirts with event sponsor logos for more branding awareness, especially if the walk is photographed or filmed.

Organise a scenic cycling trip on the 26-kilometre North Eastern Riverine Loop that connects four parks and offers breath-taking panoramic views of Singapores north-eastern coastline before relaxing at one of the 14 dining establishments at The Punggol Settlement. Delegates can kick off their cycling shoes with a nice cold beverage at Georges by the Bay or enjoy a sumptuous meal at Punggol Seafood or House of Seafood restaurants.

Tailor your event with more information from:www.nparks.gov.sg www.punggolsettlement.com

Singapore has a variety of farms where group visits can be arranged. Here is a selection: The Animal Resort www.theanimalresort.com/home Changi Fishery www.w3studio.net/fishery Bollywood Veggies Farm www.bollywoodveggies.com Ohs Butterfly and Tropical Hydroponic

Farm www.ohfarms.com.sg Hay Dairies www.haydairies.com.sg

Go island hopping on a cruise Charter a cruise to popular islands such as Sisters, St. John, or Kusu. Work with organisations like Nature Society Singapore and the International Coastal Clean-up Singapore on conservation activities such as coastal and forest clean-ups on Pulau Ubin. Pulau Ubin is home to Chek Jawa, one of Singapores richest and most unique ecosystems where six major habitats meet and mix. Walk along the 1.1-kilometre coastal boardwalk to take in the rich plant and marine life, or explore its 21-metre tall viewing tower to catch a glimpse of birds like the Collared Kingfisher and Straw-headed Bulbul.

Organise a team cooking session in the wild on Pulau Ubin with Cookery Magic, using herbs harvested from the gardens of homes still inhabited on the island. At sunset, cruise back to Sentosa for a fireworks display at the Wings of Time show, or enjoy a private dinner aboard the Royal Albatross, a unique tall ship that can hold up to 149 delegates.

Tailor your event with more information from:www.islandcruise.com.sg www.nss.org.sg www.cookerymagic.com www.sentosa.com.sg www.tallship.com.sg

#SGExperience

#SGExperience

Explore Singapores green spots

on foot and bike

Royal Albatross

Exploring Singapore by night

As a leading global destination, Singapore is a city that comes alive at night. There is never a dull moment with the brightly-lit city skylines and cooling weather conditions after sunset. The citys excitement and vibrancy are evident as locals and visitors congregate and mingle in food and beverage precincts like Dempsey Hill and Clarke Quay. Along with late-night shopping and entertainment areas Bugis Street and Orchard Road, there is just so much to do in Singapore come nightfall.

Celebrate your days success with special programmes curated for the evening to further boost morale and motivate delegates.

Curate an unforgettable night for delegates at a museum or art gallery. Partner with team-building specialist The Escape Artist to create a game based on inspirations drawn from renowned author Dan Browns The Da Vinci Code and The Cabinet of Curiosities of The Collections Gallery of the Singapore Pinacotheque de Paris. Delegates can walk through the gallery in search of clues and answers to questions that test their knowledge from Paris to Singapore. Use lighting to enhance the mystery and excitement of the activity.

Treat delegates to an epicurean banquet with a French-Asian fusion cuisine that uses produce from the region. Decorate The Space@FCAC (event space at the Singapore Pinacotheque de Paris) with colours that best reflect the companys branding or meeting and incentive programme. To encourage delegates to share their experiences and photos, create a dedicated hashtag and display it on every material used at the event from the clue sheets to dinner place cards and menus. Project the tagged images on the wall to create conversations throughout the evening.

Tailor your event with more information from: www.theescapeartist.sg

#SGExperience

Singapore has a wide range of world-class museums and art galleries that can stir emotions and evoke your imagination. The following venues are located within the city: ArtScience Museum www.marinabaysands.com/museum Asian Civilisations Museum www.acm.org.sg MAD Museum of Art & Design www.madmuseumsingapore.com National Gallery of Singapore www.nationalgallery.sg National Museum of Singapore www.nationalmuseum.sg Singapore Art Museum www.singaporeartmuseum.sg

#SGExperience

Mystery and epicurean

night amongst the arts scene

The Collections Gallery, Singapore Pinacotheque de Paris

Heightening gourmet taste buds after dark Heighten the gourmet taste buds of delegates and nourish their mind and body with some of Singapores unique dining experiences.

Lewin Terrace is a 100-year-old pre-war black and white colonial bungalow that brings delegates back to Singapores colonial history with a Japanese-French fusion cuisine. Perched amongst the greenery of Fort Canning Park, the bungalow was named after Major-General E. O. Lewin, the General Officer Commanding in Singapore from 1933 to 1935, and was once the residence of the Chief of the Central Fire Station on Hill Street.

Tamarind Hill is nestled within the Labrador Nature Reserve. Ease delegates into the evening at the reserve, one of Singapores best sunset locations. Escape the city with a banquet at The Tamarind Hill and enrich their memory of Asia with its signature Thai-Burmese menu. A lush green lawn with stunning sea views from the restaurant promises to take the delegates breath away.

SuperTree by IndoChine is one of Singapore most unique banqueting venues which serve up a blend of Western and Fusion dishes. This is the only establishment atop the SuperTree Grove at Gardens by the Bay, and it is a great way to dine the night away after admiring the dazzling lights of the SuperTree light show from the OCBC Skywalk.

Tailor your event with more information from: www.lewinterrace.com.sg www.tamarindrestaurants.com/ tamarind-hill-singapore.html www.indochine-group.com/home/locsingapore-supertree.php

Treat delegates to a guided tour of the National Orchid Garden at the Singapore Botanic Gardens just before sunset. The three-hectare landscaped slopes are home to over 1,000 colourful species and 2,000 hybrids, with about 600 species and hybrids on display. Delegates can be separated according to the four colour zones in the Orchid garden. From there, delegates can conduct a team-building exercise where a blindfolded teammate is navigated through a walking trail with the help of another teammate without a blindfold.

After having their senses attuned to the fragrance of the blooms and peaceful sounds of fountains and waterfalls, reward delegates with a gastro-botanica dining experience at the Corner House or an East-meets-West dining experience at Halia (ginger in the Malay language) restaurant, nestled amongst the vibrant colours of ginger flowers at the Ginger Garden. Let delegates depart through the Singapore Botanic Gardens with a heightened sense of peace and tranquillity.

Tailor your event with more information from: www.sbg.org.sg

#SGExperience

#SGExperience

Immersing in flora and fauna

Supertree Grove, Gardens by the BayPhotographer: Edward Tian

Corner House

visit www.bizeventsasia.com/read/magazine for a digital copy of this supplement

Produced by Biz Events Asia and Singapore Exhibition & Convention BureauTM

Beach yoga at Soulscape festival

37 STB A4 Artwork.indd 37 28/9/15 8:25 pm

38OCT 2015

BIZ E

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HISTORIC S

ILK ROADS

IN CHINA T

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38OCT 2015

The Terracotta Warriors, The Emperor QinShiHuangs Mausoleum Site Museum

38-45 Delve Into China.indd 38 27/9/15 10:52 am

39OCT 2015

FORMIDABLE OLD HISTORICAL SITES MAKE XIAN THE PERFECT LOCATION TO

FORM THE NEXT TEAM STRATEGY.

HISTORY BECKONSBusinesses are looking for more innovative ways to form solid teams to adapt to the increasing pressure of change. Despite change being the new normal in business, it remains unsettling. Procuring the right talent for the job gives leaders sleepless nights. It does take a visionary leader to fight against all odds to build a solid team that creates a legacy.

Xian, the capital of Shaanxi Province, is also an ancient capital of China. It is the perfect place for business groups looking to attain team unity. The mysterious energy of this resource-rich land and birthplace of Fengshui (Chinese geomancy) intrigues curious minds. Xian has one of the largest numbers of universities, and its people are very proud of its academic achievements and history (especially during the golden age of the Tang Dynasty AD 618-907).

James Walkden, general manager of The Westin Xian said, If you are looking for a destination to bring a group of delegates looking for a unique experience, Xian is a must! The ancient capital city of China that is rich in history and culture, yet injected with a modern vibrant influence that has seen the city start to reinvent itself in recent years.

A visit to The Emperor QinShiHuangs Mausoleum Site Museum can change

THE SILK ROAD M

biz events asia october 2015

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