biz events asia november 2015
DESCRIPTION
The Sustainability IssueTRANSCRIPT
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THE
SUSTAINABILITY
ISSUE
NOV 2015 BIZEVENTSASIA.COM
THE PULSE OF ASIA FOR BUS
INESS EVENTS
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2NOV 2015
PUBLISHER/ MANAGING & EDITORIAL DIRECTOR El Kwang [email protected]
DIRECTOR Geoff [email protected]
SENIOR WRITER Gina Sin [email protected]
GUEST EDITOR Roger SimonsGroup Sustainability ManagerMCI HeadquatersAsia Pacific Region
CONTRIBUTING EDITOR Louis Allen [email protected]
DESIGN AND PRODUCTION [email protected]
OFFICE MANAGERRev [email protected]
CONTRIBUTORS.DQH0DWKHVRQ9LFNL+HQJ0DLQED\DU%DGDUFK-HQQLIHU6DOVEXU\CHINESE CONSULTANT KH Tok
%L](YHQWV$VLDLVSXEOLVKHGE\%XVLQHVV7RXULVP3XEOLVKLQJ$VLD3WH/WG51A Kreta Ayer Road, Singapore 089008 Tel: +65 6337 8781 Fax: +65 6337 9060 ([email protected] Website: bizeventsasia.com
GINA SIN SENIOR WRITER
2NOV 2015
EL KWANG PUBLISHER
MANAGING & EDITORIAL DIRECTOR
RoGER SImoNS GUEST EDITOR
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3NOV 2015
sustain ABILITY
We may be familiar with the idiom when push comes to shove to indicate the need to embrace something we may not fully understand, just like convincing a child to eat greens with a firm directive they are good for you. But what is our attitude towards sustainability? Is it too hard, too much or too expensive to implement?
Biz Events Asia seized the opportunity to work with the king of sustainability, Roger Simons of MCI Group. His passion for this topic is as infectious as his laughter. We are most grateful for his generosity in sharing his knowledge and co-writing #TheSustainabilityIssue article (page 16) with us. The article focuses on the sustainability movement, and whether luxury and sustainability can co-exist as well as the measurement of its success.
We wanted to stretch your imagination by starting our Delve Into destination section with Ulaanbaatar. Where, you might ask? Ulaanbaatar is the capital of Mongolia that has won rights to host the 11th Asia-Europe Meeting Summit (ASEM) in July 2016. Its government leads green economy initiatives by implementing projects such as Assessing Energy Efficiency Potential in Mongolia.
In October, we embarked on a journey with a chock-full of meaningful CSR activities throughout Taiwan. We also questioned experts on sustainable workforce strategies over a discussion panel at ITB Asia in Singapore.
We thank the Thailand Convention & Exhibition Bureau (TCEB) for sponsoring our initiative in printing this magazine using FSC (Forest Stewardship Council) certified 100% recycled paper and for turning our magazine cover masthead from silver to green. For more information, please visit www.fsc.org. Our cover story (page 14) highlights how TCEBs new Thailand CONNECTOur Heart, Your World campaign boosts their reputation as a leading sustainable business events host.
Implementing sustainability is not that hard when we understand why we need to do something about it. It is much easier when we focus on the ABILITY part of the word sustainability. With the depth of industry relationships built over the years, resources and technological capability, surely, as an industry, we have the ABILITY to make a change.
We hope you enjoy this green issue.
SALES & MARKETING SINGAPORE OFFICE Michelle Lim [email protected]
Charline Wong [email protected]
INTERNATIONAL MEDIA REPRESENTATIVES CHINA: Mary Yao Email: [email protected] Tel: +86 10 6551 5663 ext 8008
DUBAI: Lenora BennisEmail: [email protected]: +971 52 846 6212 SOUTH KOREA: Alexander Paik Email: [email protected] Tel: +82 10 5042 1337
Visit us online for regular updates throughout the month: bizeventsasia.com
Privacy Policy: Business & Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act. For a copy of our Privacy Policy, please go to bizeventsasia.com/privacy
Printed in Singapore by Sunrise Printing & Supplies Pte Ltd.Reg no. 199002858DPPS 1785/04/2013 (022963)MCI (P) 131/02/2015
Our cover image is courtesy Thailand Convention & Exhibition Bureau (TCEB).
Read about Thailand's sustainability efforts from page 14
THE
SUSTAINABILITY
ISSUE
NOV 2015 BIZEVENTSASIA.COM
THE PULSE OF ASIA FOR BUS
INESS EVENTS
NOVEMBER 2015
Biz Events Asia is the official media partner and member of:
#
THAILAND OFFICEThe Amiris Co., Ltd Email: [email protected]: +66 81 822 3286
3NOV 2015
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4NOV 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
14
Thailand Convention & Exhibition Bureau (TCEB)'s efforts in
sustainability
SINGAPOREInternational Green Building Conference (IGBC)
Singapore | September 2015
MALAYSIASustainable Brands Conference
Kuala Lumpur, Malaysia | October 2015
CHINAInternational Conference on
Agriculture and Sustainability Shanghai, China | August 2015
MONGOLIAUnited Nations Environmental Programme
(UNEP) GEO-5 Youth Camp Kubiqi Desert, Mongolia | October 2015
1514NOV 2015 NOV 2015
#CoverStory
In an industry where the only constant is change, and competition among destinations is hot, markets such as Thailand are harnessing the potential of sustainability to transform the way business is done.
From the food and entertainment offered to delegates, to how theyre transported, or even how venues are constructed and renovated, host destinations like Thailand are turning to regionalisation, whereby utilising local suppliers is emphasised, as is inviting local and regional audiences.
As the Thai governments flagship body for the sector, Thailand Convention and Exhibition Bureau (TCEB) is playing a leading role in driving Thailands niche in this area, aiming to boost the countrys leadership position in Asias business events industry. TCEB has long promoted sustainability with the aim of developing Thailand to be as a sustainable business events host, such as by drawing up a five-year MICE Sustainability Thailand model scheme, as well as the launch of a new campaign in 2016.
To be rolled out between 2016 and 2020, the first of four phases of the five-year scheme will see the formation of the National Sustainable Destination Committee, with the ultimate goal of gaining certification as a destination for MICE sustainability from the Global Sustainable Tourism Council by 2020.
ThailandS poTenTial on The world STageA holistic view of sustainability forms one part of TCEBs drive to reassert Thailands position as a destination with heart, and
Thailand leadS in SuSTainabiliTy efforTS
Words: KANE MAThESoN
at the heart of ASEAN among the international business community.
Through the Thailand CoNNECTour heart, Your World brand communication campaign, which was just launched by TCEB for the 2016 fiscal year, TCEB is set to spearhead a new era for the sustainable business events industry. The three key pillars of the industry bring highlighted include: Destinations of Thailand, under the tagline Destinations of Desire; Business in Thailand, which emphasises Thailands sustainable role as the hub of ASEAN, and People of Thailand: focusing on Passionate hearts, Seamless Excellence.
The Thailand CoNNECTour heart, Your World brand communications campaign aims to capture the
essence of Thailands unique position as a preferred global business events destination, highlighting how the countrys service-oriented translates into tangible opportunities for business travellers.
Underlying the campaign is a strong focus on sustainable strategies and practices, which are presented in line with boosting Thailands reputation as a sustainable destination a passion shared by TCEB and all Thai business event stakeholders. The strategies are brought to life under seven key themes that form the basis of a visitors itinerary, including fascinating history and culture, treasured team building, exhilarating adventures, CSR and Green meetings, lavish luxury, experiential escapes, and beach bliss.
Digging deeper, the Destination element of the campaign highlights the Endless
ThAIlAND INITIATES NEW CAMPAIGN FoR 2016 To BooST REPUTATIoN AS SUSTAINABlE BUSINESS EvENTS hoST
opportunities to Experience Thailands unique culture. The campaign highlights the more practical elements too, showcasing how the countrys world-class infrastructure and ease of access make Thailand a key, sustainable hub for connecting business in the fast-growing ASEAN Economic Community (AEC). linking the World Seamlessly through free WiFi at Thailands seven international airports and state-of-the-art meeting facilities and technology at MICE venues nationwide completes the destination picture.
The sustainable Business pillar, meanwhile, emphasises how strategically located in the heart of South-East Asia, Thailand is an expanding hub of trade, manufacturing and industry, acting
as a gateway into ASEAN and the fledgling ASEAN Economic Community. As a Market of high Potential, Thailand has been ranked the worlds fifth best emerging market, with world-leading export industries. looking more broadly, the campaign also highlights how Thailand is at the Beating heart of Asia and has become one of the regions true tiger economies, and is the AECs Driving Force. These combined factors Thailands role on the world stage, hub of ASEAN, and driver of the AEC continues to draw substantial revenue into the country every year, in turn further advancing Thailands capabilities and development.
Finally, its Thailands sustainable People that take centre stage, offering Passionate hearts, Seamless Excellence. TCEB highlights how the excellence element is shown through the Thailand MICE venue
standard, which is being used as a model for the ASEAN MICE venue Standard. Next is Professional Partnerships, with MICE professionals nurtured by a strong business events curriculum, internationally recognised business event courses, and teacher training, and thirdly, Welcomes Made in Thailand, emphasises the essence of Thainess, which is to serve from the heart and with a smile.
Confirmed lineup of major evenTS Already known as one of the worlds premier business events hosts, Thailand is set to raise its reputation even further through Thailand CoNNECTour heart, Your World. Initiatives such as this, as well as Thailands strong reputation for sustainability, mean the country is a trusted host for international business events of all kinds.
later this month, Bangkok will be the first city in Asia to host the prestigious one Young World Summit 2015, the bid for which was won in the midst of political uncertainty last year, underscoring international confidence in Thailand.
other important event wins over the coming year include the organo Gold Asia Convention 2015 the Asia Fitness Conference and Expo 2015, and TBEX Asia.
Given this lineup, its not surprising that TCEB confirmed its full year visitor number projections, announcing it expects to welcome 1,036,300 business events visitors in 2015, earning the Thai economy US$3.03 billion, which is anticipated to grow to 1,089,000 business travellers and US$3.36 billion in 2016.
With such a busy year ahead, Thailand seems to have tapped in to a formula that will ensure not only environmental sustainability, but sustainable success for the countrys business events industry.
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryGolbal Managing Director
Pacific World
Damion BreustDirector Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
JAPANThe Fifth Asian Conference on Sustainability, Energy and the
Environment 2015Kobe, Japan | June 2015
THAILANDThematic Meeting of Southeast Asia and the
Pacific Network of Ozone OfficersBangkok, Thailand | October 2015
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5NOV 2015
ISSUENovember 15
38 #DelveInto TaiwanAsia Super Team 2015 competition
42 #DelveInto Thailand Congress undeterred by SARS
and bombing
50 #DelveInto VietnamIs sustainability a challenge
in Vietnam?
54 #DelveInto Singapore A 50-year sustainability journey
64 #Deals
Deanna VargaAssistant Director
Commercial & visitor Services Australian National maritime
museum
Sumate SudasnaPresident | Thailand Incentive & Convention Association (TICA)
mD | CDm Thailand
Ho Yoke PingGeneral manager business events
malaysia Convention & exhibition bureau
(myCeb)
Max JantasuwanGroup managing
Director events Travel Asia
Daniel AswinCo-founderAbsolutions
Neeta Lachmandasexecutive Director
The Institute of Service excellence,Singapore management University
6 #SoundBites
10 #TakingTheLead
12 #WebSpace
16 #TheSustainabilityIssue Does anyone care?
30 #Knowledge BestCities does it again
32 #LegalMindHow to protect your ideas
34 #DelveInto Mongolia Ulaanbaatar prepares for 11th
Asia-Europe Meeting Summit
SoUtH KorEA ICLEI (Local Governments for Sustainability) World CongressSeoul, South Korea | April 2015
to
ThailandThe Ultim
ate Meetings & In
centives Destinatio
n
where creative m
inds
disconnect
reconnect
TCEB Supplement 2015.indd 1 17/9/15 12:48 am
Dont miss our special supplementThailand - where creative minds
disconnect to reconnect
43AUStrALIA
The 15th International Australasia Campuses Towards
Sustainability ConferenceGeelong, Australia | October 2015
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6NOV 2015
THAILANDGearing up for the ASEAN Economic Community (AEC), Royal Phuket Marina (RPM) will be host to three large-scale exhibitions starting from October 2015 to January 2016, bringing more than 10,000 visitors to Phuket. Held in October this year, the Asia Pacific Cigar, Whisky & Lifestyle Expo (APCWL) was a first for Asia. Showcasing the largest range of cigars, whisky and luxury lifestyle consumables ever seen in the region, it also ran concurrently with a conference programme and social activities along Royal Phuket Marinas Boardwalk. Following this are two other events, namely
the Food and Hotelex, as well as the Phuket International Boat Show.
PHILIPPINESSMX Convention Center has announced Walid Wafik as vice president general manager, and Rubi De Vera as the new area vice president for sales. Wafik brings over 21 years of experience in the hotel industry, having worked for international hotel chains such as Oberoi Hotels, InterContinental, Starwood, and Shangri-La. He was most recently area general manager at Taal Vista Hotel, Pico Sands Hotel and Pico De Loro Beach and Country Club. De Vera is a seasoned hotelier with more than 17 years in the field of sales and event management, and was previously the director of convention sales at Makati Shangri-La.
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USASpurred by buoyant confidence and interest from Southeast Asian travel buyers, Brand USA returned with the largest U.S. contingent ever for the third time at ITB Asia this year, held at the Marina Bay Sands Expo and Convention Centre from October 21 23, 2015. This year, the Brand USA Pavilion has been certified by the U.S. Department of Commerce, and is actively promoting off-the-beaten-path experiences and the great outdoors across all 50 states, the District of Columbia, and the five U.S. territories.
6NOV 2015
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Persuasive reasons Abu Dhabi should be the next host city for your event:
With a host of world-class hotels to choose from offering corporate, convention and beach locations, thrilling attractions and activities that excite and inspire, sporting and recreational excellence as well as a vibrant cultural scene, boasting a unique blend of Arabian hospitality and heritage alongside modern day art and culture
theres never been a better time to discover Abu Dhabi
More than just a meeting place
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8NOV 2015
SINGAPOREOrganised by Reed Exhibitions, the inaugural Green Living 2015 exhibition held at the Marina Bay Sands Expo and Convention Centre from September 4 to 6, 2015 has conceptualised Singapores first dedicated sustainability and design show held in conjunction with The International Green Building Conference (IGBC) 2015, Build Eco Xpo (BEX) Asia and Mostra Convegno Expocomfort (MCE) Asia. As part of the annual Singapore Green Building Week (SGBW), the series of events attracted over 5,800 visitors and had close to 100 brands showing the many ways how everyday decisions can have a major impact on the planet.
CHINAHome-grown Chinese luxury hospitality hotel, Nuo Hotel Beijing, has joined Ultratravel Collection, a joint venture between Global Hotel Alliance, Travel Leaders Group and multi-media brand Ultratravel to strengthen the brands presence in Asia. As a member of Ultratravel Collection, each hotel is able to offer guests the benefits of the DISCOVERY loyalty programme launched in 2010 that has over six million members, of which nearly half a million are from China.
20%The goal Starwood Hotels & Resorts Worldwide, Inc. set in 2009 to reduce its water consumption across all hotels globally by 2020. By the end of 2014, Starwood has already used 17 percent less water.
GLOBALCarlson Rezidor Hotel Group in its 12th year of Responsible Business Action Month has organised more than 1,300 activities, 37,000 volunteer hours, and raised a total of USD360,000 for the World Childhood Foundation and other local charities among 1,100 of the groups hotels. Employees at Carlson Rezidor hotels and corporate offices contributed activities that were aligned with the needs of their communities and brand identities, including book drives in the US; serving breakfast to children in need across Europe, Middle East and Africa; clean-up drives in India; as well as community service and blood donation drives in the Asia Pacific region.
8NOV 2015
NUMBERS
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