biz events asia march 2016

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Y

CM

MY

CY

CMY

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BizEventAsia-ENpdf 1 2416 200 PM

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ANIDBN_BizEventsAsia-MICE_210x297_FAp02indd 1 27116 1152 am1 Angsana Bintan Adindd 7 29216 257 pm

2MAR 2016

MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom

GUEST EDITOR Joanna Ong-AshHead of Brand amp Corporate CommunicationsAIA Singapore

CONTRIBUTING EDITOR Sandra Hernandez sandrabizeventsasiacom

Jennifer Salsbury jenniferimc-conventionsolutionscom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom

CONTRIBUTORSszligDQLHO$VZLQszligRXLV$OOHQszlig5REampRWWHU

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom

GINA SIN ASSOCIATE EDITOR

ginabizeventsasiacom

EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom

JOANNA ONG-ASH GUEST EDITOR

joanna-tmong-ashaiacom

2MAR 2016

2-3 First Wordindd 2 1316 902 pm

3MAR 2016

COMMUNICATION MISCONCEPTIONS

We are so excited that this is our first anniversary issue since we rebranded as Biz Events Asia last March and boy did we pull out all cost efficient stops to communicate the new brand to the industry

The journey over the past 12 months has been laced with lots of ups and most certainly some downs When we launched the concept of having different overarching topics for each issue of the magazine last March not many understood our intention then After much communicative efforts we gained enormous support when we ended 2015 with our Sustainability Issue in November ndash a topic close to many ldquogreenrdquo hearts Wersquod also like to take this chance to thank you for voting for the 2016 topics through our survey last year

Our journey took another turn from September 2015 when we introduced the concept of having a different guest editor from the business events industry for each issue of the magazine The Biz Events Asia team continues to communicate the reason behind our decision to those concerned We believe that these chosen guest editors can effectively express challenges hindering the success of the business events industry while crediting the deserving factors that contribute to success at the same time

Communication is a practice that takes patience and strategies In all honesty there were times we felt overwhelmed just like buyers trying to justify event

spending to their bosses and sellers trying to justify rate hikes in a market with little loyalty Confucius once said ldquoWhen it is obvious that the goals cannot be reached dont adjust the goals adjust the action stepsrdquo Our goal is to deliver quality content and we will never stop adjusting our ldquoaction stepsrdquo

The production of this edition was a communication challenge in itself with our editorial and production team based in different locations over the past three weeks with the height of production activities peaking around conducting interviews and attending press conferences at AIME tradeshow in Melbourne In mid-February we also attended ibtm arabia in Abu Dhabi where the destination is keen to communicate their unique selling points to the world through our Cover Story

Guest Editor and Head of Brand and Corporate Communications for AIA Singapore Joanna Ong-Ash and El Kwang deliver an article on communication strategies that seek to clarify misconceptions about the power of communication Could this article inspire decision makers to allocate sufficient communication resources to drive strategies that attain returns on investment Truth is communication gets the brand on the forefront of consumers minds Can we afford not having our brands properly communicated

We hope you enjoy this issue as much as we have enjoyed communicating with you

SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom

Charline Wong charlinebizeventsasiacom

INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008

DUBAI Corina DenovEmail corinadenovthemediavantagecomTel +971 4 425 3300 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337

Visit us online for regular updates throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy

Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 125012016

Our cover image features Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi UAE

Read the Cover Story on ibtm arabia 2016 trade show from page 16

THE

COMMUNICATION

STRATEGIESEDITION

MAR 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

MARCH 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICEThe Amiris Co Ltd Email sirimatheamiriscomTel +66 81 822 3286

3MAR 2016


4MAR 2016

COVER STORY

16

ibtm arabia trade show turns 10

SINGAPORESingapore International Conference

for Advanced Research in Business

Singapore | March 2016

MALAYSIA27th International Invention Innovation and

Technology Exhibition (ITEX 2016)

Kuala Lumpur Malaysia | May 2016

CHINAInternational Conference on Economics and

Business Management

Macau China | March 2016

1716MAR 2016 MAR 2016

CoverStory

Weaving a deCade of ConneCtionS

WordS gina Sin

Sheikh Zayed Grand Mosque

A wAve of coMpletely new HoSted BuyerS And A new vAlue-driven SHow forMAt Are AttrActinG More BuSineSS event opportunitieS to countrieS Around tHe ArABiAn Gulf tHAn ever Before

ldquowith headline attractions stunning new resorts a re-energised commitment to service and delivery excellence the destination

has entered a new era of maturityrdquo

Sallie Coventryportfolio directorreed exhibitions

fro

m t

op t

o B

otto

m

XXXX

XXXX

XXXX

XXXX

X

XXXX

XXXX

XXXX

XXXX

XXX

XXXX

XXXX

XXXX

XXX

Some 3000 appointments took place alongside networking events an opening forum knowledge forum lunches and dinners with 250 participants staying together at the Jumeirah at etihad towers for the 10th anniversary of ibtm arabia from february 9-11 2016 Supported by Abu dhabi tourism and culture Authority Abu dhabi convention Bureau and etihad Airways ibtm arabia brings buyers and sellers of the meetings incentives conferences and events (Mice) industry from more than 40 countries together to connect in an intimate business networking environment

All Hosted Buyers were handpicked personally invited and verified against a strict qualification criteria which requires that they are senior level decision makers with proven budget and business to place internationally 80 percent of Hosted Buyers that attended ibtm arabia 2016 have a budget over uSd5 million and organise a variety of events 90 percent organise conferences and meetings 80 percent incentive travel 71 percent business travel and 59 percent luxury travel confirmed Hosted Buyers this year have also indicated a variety of product interests 88 percent indicated an interest in hotels 80 percent in destination Management Services 66 percent in conferencesmeeting venues and 63 percent in attractions and entertainment

the ratio of exhibitors and Hosted Buyers was 1-1 with 115 exhibitors and 115 Hosted Buyers ibtm arabia 2016 featured a line-up of 100 percent new agency corporate and association buyers with this yearrsquos show seeing a 61 percent increase in the amount of corporate buyers attending the international line-up of exhibitors included those from thailand and Singapore to Japan and ethiopia

the combination of pre-scheduled mutually matched appointments and networking opportunities at ibtm arabia 2016 including discovery day a welcome reception and Gala evening ensured valuable touch points for everyone to help make meaningful connections

Pod ShoWdespite an increase in the total number of buyers attending and a number of new exhibitors including fairmont raffles and Swissotel Hotels amp resorts the trade show might have seem sizably smaller than others in reed exhibitionsrsquo portfolio But this event has been curated to bring value to all attendees in an intimate and exclusive meeting pod show format which was first introduced last year ldquoibtm events are not about the size of an event it is about making that event 100 percent valuable to all attendees the focus of this event is about creating a community providing a one-to-one ratio of buyer to supplier and to mutually match the appointments in a simple and stylish format which means both buyers and suppliers can select who they want to meetrdquo said Shinu pillai exhibition Manager ibtm arabia

According to Sallie coventry portfolio director at reed exhibitions exhibitors were promised a hassle-free event ldquoAll of our customers arrive on site ready for their meetings their pods are being constructed for them they can literally arrive with their collaterals their laptop or ipad and theyrsquore ready to go theyrsquove got beautiful branding and quality appointments at the end of the day in an all-inclusive exhibiting packagerdquo

As an exhibitor Asli plail Mice Manager at yas Marina circuit agreed that this format is preferred as it works for both the buyers and suppliers ldquoyou actually get to meet people who would really like to meet you and vice versardquo

JAPANInfrastructure Investor Tokyo Forum

Tokyo Japan | April 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGolbal Managing Director

Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

THAILANDIMEDIA Agency summit

Phuket Thailand | April 2016

HONG KONGASAE Great Ideas in Association Management

Conference (ASAE Hong Kong)

Hong Kong | April 2016

4-5 Contentsindd 4 1316 903 pm

5MAR 2016

ISSUEMARCH 16

AUSTRALIAThe Digital Government Conference

Canberra Australia | May 2016

32 DelveInto Indonesia Why Bali is still in demand

36 DelveInto Hong Kong Case Studies that showcase talent in

communication strategies

42 Associations PCOA 2015 conference goes to

Adelaide

48 Engage IMEX Frankfurt to bring

more value this year

51 TalentampMentorStories shared by mentors who are

millennials themselves

54 DiningMattersLAVISH redefines catering at its 18th

anniversary gala extravaganza

56 Wired Up Event technologies that improve

engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace

20 TheCommunicationStrategiesEdition What makes a good communication strategy and

how is it really important

28 DelveInto Vietnam Event and incentive planners

throughout Vietnam experience Danangrsquos charm

SOUTH KOREA Global Hospitality Tourism Marketing amp Management Conference (GHTMMC)SeoulSouth Korea | July 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University


6MAR 2016

GLOBALInterContinental Hotels Group has introduced its Club InterContinental room category at 70 InterContinental hotels and resorts globally and across more than 50 of its hotels and resorts in Asia Middle East and Africa Club InterContinental presents a modern take on the Golden Age of Travel from the time they make a booking until they depart for the next destination Guests will enjoy exclusive privileges and a bespoke experience which promises meaningful experiences

that truly matter regardless of whether guests are travelling for business or leisure

ASIA PACIFICSheraton Hotels amp Resorts has announced accelerated growth plans for Asia Pacific continuing its sharp focus on Sheraton 2020 a comprehensive 10-point plan designed to put Sheraton firmly back into the global spotlight Following the most recent designation of Sheraton Grand Macao Cotai Central three properties will be welcomed to the premier tier Sheraton Grand Shanghai Pudong Hotels amp Residences Sheraton Grand Guangzhou Huadu Resort and Sheraton Grand Jakarta Gandaria City Hotel Sheraton has also unveiled plans to open more than 20 properties in the region by mid-2017 supporting the brandrsquos Sheraton 2020 goal of adding 150 new hotels by 2020

AUSTRALIATeam cooking event company Cheeky Food Group has announced its rebranding to Cheeky Food Events at the recent Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne The rebrand comes after Leona Watson Managing Director recognised a shift in the way businesses operate that meant traditional team building activities no longer delivered the required outcomes In addition Cheeky Food Events has restructured their product offering into eight effective Event Options including Team Development Cheeky Big Events and Cheeky Conferences Each Event Option is full scalable for groups from seven to more than 700 people

68 Sound Bitesindd 6 1316 904 pm

45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-

SIT16_2299 DSB cluster Print AD_A4OL_c1ai 1 18216 1228 PM

7 SIT Adindd 7 29216 259 pm

8MAR 2016

SINGAPOREPan Pacific Singapore has appointed two key management positions Steven Laine is the new Acting Resident Manager while Sumanth Das has been promoted to Director of Restaurants Bars and Events (RBampE) Laine assists Gino Tan General Manager to strengthen the hotel operations team to be more effective in meeting guest needs Das oversees the RBampE division to manage operations provide strategic direction and ensure quality across all restaurants bar and banquet operations

AUSTRALIAThe Star Sydney has announced a proposed AUD1 billion (USD719 million) investment to transform the harbourside property over the next five years with AUD500 million already committed to the first phase of its expansion that is currently underway This includes the AUD130 million refurbishment of Astral Tower and Residences set for completion in 2016 Some of the recently completed projects include an underground carpark upgrade with new wayfinding technology increased directional and digital signage and a new plenary space on level five The other half of the investment will potentially be injected to add a new hotel tower and a connected ribbon development which will feature numerous food and beverage offerings and additional meeting spaces

80The number of show rental operators who say they predict an increase in events they handle this year compared to 2015

Source etouchesrsquo Rethink

SOUTH KOREAThe Coex Convention and Exhibition Centre has become the first of its kind in South Korea to open dedicated facilities for its Muslim guests with the opening of its new prayer room The new prayer room will be opened on the third floor of Coex and will feature separate rooms for men and women To accommodate daily prayer schedules the room will be open from 3am to 10pm Other tools for prayer including a Qibla which indicates the direction toward Mecca clocks Qurans and carpets will also be provided for the convenience of guests

8MAR 2016

NUMBERS


9 Royal Cliff ADindd 9 26216 620 pm

10MAR 2016

THAILANDNine ASEAN member countries have

officially agreed to abide by the Thailand

MICE Venue Standard (TMVS) as the

model for improving venue standards

in ASEAN as declared by The Thailand

Convention amp Exhibition Bureau

(TCEB) Additionally 100 Thai MICE

entrepreneurs running a total event

space of 227 rooms were guaranteed

with TMVS in the fiscal year 2016 The

bureau is moving fast to implement the

second phase for the standardisation

of MICE venue standards in accordance

with the five-year model scheme

ldquoThe direction for the advancement of

MICE capabilities in 2016 was mapped

out in four aspects including Trade

Education MICE Academy International

Standard and Sustainable Natural

Conservation (MICE Sustainability

Thailand) All of which will expand the

competitive advantage to the private

sector and Thailandrsquos MICE industry as

well as enable Thai MICE standards to

achieve the recognition from member

countries to pave the way towards

an ASEAN MICE standard by which

Thailand shall be praised for its role

as the regionrsquos MICE instituterdquo said

Nopparat Maythaveekulchai TCEB

President

He also added that TCEB has produced

a model scheme for these standards

for 2015-2019 which comprises six key

strategies that cover six dimensions

of development These include Venue

Personnel IT System Public Relations

and Marketing Promotion Promotion of

ASEAN MICE Venue Standard and the

mobilisation of MICE venue standards

toward the sustainability of 41 projects

under the 66 million baht budget

MALAYSIAThe Kuala Lumpur Convention

Centre (KLCC) offered more than

just an event and conference

space when it donated two dialysis

machines worth RM90000

(USD21400) to the National Kidney

Foundation (NKF) Malaysia

Alan Pryor the Centrersquos General

Manager expressed his delight at

the contribution of the two dialysis

machines and strengthening their

long-standing relationship with the

NKF He also took the opportunity

to recognize NKF with its ongoing

efforts to raise funds to improve

the standards of care and aid those

who are suffering from various kidney-

related diseases

ldquoTo recognise our 10th anniversary

milestone we launched a number of

additional CSR activities to give back to

the local community This donation is

one of those initiatives and we hope the

machines will help the NKF provide more

patients with the care they so desperately

needrdquo added Pryor

KLCC believes in being a socially

economically and environmentally

responsible organisation that finds

opportunities to give back to Malaysia and

the community within which it is based

10-11 Taking The Leadindd 10 1316 906 pm

11MAR 2016

JAPANAs the capital city prepares to host the Tokyo 2020 Olympic and Paralympic Games Business Events Tokyo has announced that the largest bus terminal for long-distance route will open in Shinjuku The area around Shinjuku Station is a key for boosting business events since many convention hotels are located there and accordingly the opening of a new bus terminal would be wonderful news for visitors who use express buses from JR Shinjuku Station around where 19 expressway bus stations currently scattered are to be unified into one traffic terminal starting this spring

According to a project manager of the Tokyo National Highway Officersquos Planning Section the new express bus terminal will enhance the easy ground access in Shinjuku which will lead to an increase of foreign visitors using bus services

The new terminal to be located in front of Shinjuku Stationrsquos South Exit with an estimated 1600 bus arrivalsdepartures on a daily basis will be the largest bus terminal in Japan Passengers will enjoy smooth transfers from trains and the terminal is expected to ease traffic jams around the station

The terminal building will be established above the railways and is expected to become a new Shinjuku landmark after its opening around March or April this year

SINGAPOREAt the Singapore Tourism Board (STB) Year in Review Media Conference held at The South Beach Hotel on February 29 2016 Oliver Chong Executive Director Communications amp Marketing Capability STB reported that Singaporersquos tourism receipts dipped 68 percent to SGD22 billion (USD156 billion) despite a 09 percent growth of 152 million visitor arrivals in 2015

The three areas of a weaker tourist spend are accommodation (-14) sightseeing entertainment and gaming (-11) and shopping (-7) which could be due to the strengthened Singapore currency and increase in number of hotel room stock STB Chief Executive Lionel Yeo said ldquoThe two percent growth in leisure visitor arrivals in 2015 shows that Singapore remains attractive as a destinationrdquo

Singaporersquos key growth areas in 2015 were cruise and business events The cruise industry experienced a 14 percent year-on-year growth to one million in passenger throughput More than 350 business events held in 2015 saw 287000 visitor arrivals and SGD478 million in tourism receipts

Melissa Ow STBrsquos Deputy Chief Executive Corporate Group and Experience Development Group explained at the press conference that Singaporersquos unique selling point is the ability to work with stakeholders in

FROM THE BUREAUX

building capabilities and professionals across the industry The city will continue to provide business travellers and MICE delegates with enhanced experiences like cultural visits

Lynette Pang Assistant Chief Executive Marketing Group of STB stated that in 2015 Singapore experienced success with the Golden Jubilee Campaign supported by more than 130 partners The campaign converted 9300 hotel room nights worth SGD21 million and SGD267 million were generated from Superdeal spend ldquoSingapore Inside Outrdquo showcased Singaporersquos creative field on a global level whilst ldquoSingapore invitesrdquo was launched in seven markets and attracted 140000 entries globally

In 2015 China and India markets saw a 22 percent and seven percent growth in visitor arrivals respectively Leong Yue Kheong STBrsquos Assistant Chief Executive International Group said that India is Singaporersquos top five source market Direct flight connectivity from India plays a vital role in visitation Indian visitors prefer longer holidays and Singapore will continue to create destination awareness in the second tier cities The challenge remains competitive from European cities

For 2016 STB forecasts tourism receipts to be in the range of SGD22 to SGD224 billion with visitor arrivals to be between 152 and 157 million


12FEB 2016

Old-world CharmAfter a nine-year hiatus and extensive restoration done to the iconic hand-painted ceilings and walls The George Ballroom on Fitzroy Street St Kilda in Melbourne Australia has re-opened This timeless ballroom which originally functioned as a tearoom and popular wedding venue from the Victorian Era is a historical event space that was added to The George Hotel in 1886 InterContinental Hotels Group held its recent annual AIME dining experience at this unique venue and had a number of performing acts entertaining invited Hosted Buyers These included ballroom dancers waltzing around guests live classical music and a ballerina dancing elegantly in a giant bubble

LED SpectacularOn New Yearrsquos Eve Grand Hyatt Singapore lit up its Grand Ballroom on level three as guests ushered in 2016 with Project 2016 a futuristic-themed countdown party that saw LED lights penetrating buffet spreads and across walls and floors The night featured video mapping capabilities and live entertainment using the ballroomrsquos two extended digital canvases as well as a dramatic laser show performance that could excite guests at any ballroom event

12MAR 2016

Blooming HeartsA non-profit in Portland and Bend in Oregon US does not let flower arrangements used for events go to waste by reusing them to brighten the lives of hospice patients and their families The Bloom Project brings flowers to a central location where trained volunteers weed out stems that are too far gone before remaking the rest to new bouquets They are then taken to offices at non-profits hospice organisations and hospitals to be distributed to patients and families

12 Fresh Ideasindd 12 1316 906 pm

13MAR 2016

$9(5725$szlig PAN PACIFIC

nder Pan Pacific Hotels Group (PPHG) the two acclaimed brands Pan Pacific Hotels and Resorts and PARKROYAL Hotels amp Resorts offer a diverse

collection of hotels and resorts across Asia Oceania and North America blending the service and traditions of the east with the creativity and personality of the west to provide some of the most versatile venues

From Suzhou to Singapore Sydney to Seattle there is a venue to suit every meeting plannerrsquos needs Whether it is an intimate residential meeting for 15 or a large three-day conference for 800 PPHG commits to meeting and exceeding every clientrsquos expectations

Here are five key areas that they know will help to deliver an exceptional meeting experience for the meeting planner

The team of meeting professionals at PPHG are trained to be creative and think for and on behalf of the meeting organisers with attention to detail to ensure a memorable event

A dedicated person is assigned as a single point of contact throughout the planning and for the duration of the event for a seamless process

All relevant functions in the hotel are thoroughly briefed for each event to ensure synergy for planning and execution An audio-visual expert will also be on hand throughout the event

Customised billing procedures can be arranged in advanced with the final bill ready within five business days of the eventrsquos successful conclusion

Constant monitoring of services through feedback to maintain the high standards that Pan Pacific and PARKROYAL constantly strive to achieve

U

Exceptional Meeting Experiences

Pan Pacific Hotels Group dedicates committed efforts to deliver and inspire an exceptional meeting experience

To enjoy this exclusive meetings offer book by April 30 2016 for residential meetings held by December 31 2016 For more information visit pphgcommeetings

To support the brandsrsquo commitment PPHG has launched a Residential Meetings offer where meeting planners can benefit from a variety of exclusive privileges ranging from room upgrades or complimentary rooms to complimentary cocktail hour or attractive savings on the master bill The larger the group size the greater the privileges

PARKROYAL on Beach Road

PARKROYAL on Pickering a PARKROYAL Collection hotel

Pan Pacific Perth

13MAR 2016

13 Pan Pacific Advertorialindd 13 1316 907 pm

14MAR 2016

TAT launches new responsive websiteThe Tourism Authority of Thailand has refurbished its website to provide a user-friendly viewing experience across desktop and mobile devices It also includes a more responsive design for easy reading navigation and more interactivitywwwtourismthailandorg

Global fitness conciergeBusiness travellers can now easily stay fit with WorldTrainer a newly launched global fitness concierge service that matches the right trainer to the traveller with an online system to ensure quality and consistency of training across continentswwwworldtrainerfitness

HKCEC integrates ldquoresponsiverdquo technology to its websiteThe Hong Kong Convention and Exhibition Centrersquos revamped website has been fully redeveloped to accommodate desktop and mobile devices catering to 70 percent of the 20000 daily visitors that uses their mobile devices to visit the HKCEC websitewwwhkceccom

14-15 Webspaceindd 14 1316 907 pm

15MAR 2016

Abu Dhabi tops in EMEA for incentives and conferencesAccording to Pacific Worldrsquos Destination Index Report Abu Dhabi has been identified to be among the most popular cities in the EMEA region for incentives and conferences

13 partners added to BCD MampE networkBCD Meetings amp Events added 13 partner markets to expand its Global Partner Network These include Malaysia Japan Vietnam Romania Italy Isreal and more

What you missed online onWWWBIZEVENTSASIACOM

ACI HRrsquos report on salary and employment trendsACI HR Solutions 2016 Travel and Hospitality Industry Salary and Employment Trends Report released indicating that the industry is bucking the doom and gloom forecast seen in other industries


16MAR 2016

CoverStory

WEAVING A DECADE OF CONNECTIONS

WORDS GINA SIN


A WAVE OF COMPLETELY NEW HOSTED BUYERS AND A NEW VALUE-DRIVEN SHOW FORMAT ARE ATTRACTING MORE BUSINESS EVENT OPPORTUNITIES TO COUNTRIES AROUND THE ARABIAN GULF THAN EVER BEFORE

16-19 Cover Storyindd 16 1316 908 pm

17MAR 2016

ldquoWith headline attractions stunning new resorts a re-energised commitment to service and delivery excellence the destination


SALLIE COVENTRYPortfolio DirectorReed Exhibitions

Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat

Some 3000 appointments took place alongside networking events an opening forum knowledge forum lunches and dinners with 250 participants staying together at the Jumeirah at Etihad Towers for the 10th anniversary of ibtm arabia from February 9-11 2016 Supported by Abu Dhabi Tourism and Culture Authority Abu Dhabi Convention Bureau and Etihad Airways ibtm arabia brings buyers and sellers of the meetings incentives conferences and events (MICE) industry from more than 40 countries together to connect in an intimate business networking environment

All Hosted Buyers were handpicked personally invited and verified against a strict qualification criteria which requires that they are senior level decision makers with proven budget and business to place internationally 80 percent of Hosted Buyers that attended ibtm arabia 2016 have a budget over USD5 million and organise a variety of events 90 percent organise conferences and meetings 80 percent incentive travel 71 percent business travel and 59 percent luxury travel Confirmed Hosted Buyers this year have also indicated a variety of product interests 88 percent indicated an interest in hotels 80 percent in Destination Management Services 66 percent in conferencesmeeting venues and 63 percent in attractions and entertainment

The ratio of exhibitors and Hosted Buyers was 1-1 with 115 exhibitors and 115 Hosted Buyers ibtm arabia 2016 featured a line-up of 100 percent new agency corporate and association buyers with this yearrsquos show seeing a 61 percent increase in the amount of corporate buyers attending The international line-up of exhibitors included those from Thailand and Singapore to Japan and Ethiopia

The combination of pre-scheduled mutually matched appointments and networking opportunities at ibtm arabia 2016 included Discovery Day a Welcome Reception and a Gala Evening ensured valuable touch points for everyone to help make meaningful connections

POD SHOWDespite an increase in the total number of buyers attending and a number of new exhibitors including Fairmont Raffles and Swissotel Hotels amp Resorts the trade show might have seem sizably smaller than others in Reed Exhibitionsrsquo portfolio But this event has been curated to bring value to all attendees in an intimate and exclusive meeting pod show format which was first introduced last year ldquoibtm events are not about the size of an event it is about making that event 100 percent valuable to all attendees The focus of this event is about creating a community providing a one-to-one ratio of buyer to supplier and to mutually match the appointments in a simple and stylish format which means both buyers and suppliers can select who they want to meetrdquo said Shinu Pillai Exhibition Manager ibtm arabia

According to Sallie Coventry Portfolio Director at Reed Exhibitions exhibitors were promised a hassle-free event ldquoAll of our customers arrive on site ready for their meetings Their pods are being constructed for them they can literally arrive with their collaterals their laptop or iPad and theyrsquore ready to go Theyrsquove got beautiful branding and quality appointments at the end of the day in an all-inclusive exhibiting packagerdquo

As an exhibitor Asli Plail MICE Manager at Yas Marina Circuit agreed that this format is preferred as it works for both the buyers and suppliers ldquoYou actually get to meet people who would really like to meet you and vice versardquo


18MAR 2016

From Top to Bottom Welcome reception at Emirates Palaceibtm arabia 2016 Opening Forum

Making srsquomores at Beach Rotanarsquos White Party

ldquoGrowth in numbers from China is mirrored by an increasing number of hotels and attractions with facilities dedicated to

Chinese visitors and our capacity to meet the booming business for large Indian groups allows us to match our venues and

hospitality industry to these opportunitiesrdquo

MUBARAK AL SHAMISIDirector of Abu Dhabi Convention Bureau

White Party at Beach Rotana

Welcome Reception ibtm arabia 2016

The Jumeirah at Etihad Towers venue host for ibtm arabia 2016 showcased some of the best meetings facilities that Abu Dhabi has to offer The luxurious 5-star hotel offers prestigious features such as exquisite hotel rooms fine dining restaurants a health club and Talise Spa and two levels of boutique shopping at the podium One of the hotel highlights is European restaurant Pearls by Michael Caines which opened in September 2015 Michael Caines is a world renowned chef who has led Gidleigh Park restaurant in Devon UK to earn its two Michelin Stars Pearls by Michael Caines is the first restaurant that Michael Caines has given his name to outside of the UK and changes its menu at least four times a year

IMMERSIVE NETWORKING EVENTSibtm arabia 2016 kicked off with the Abu Dhabi Convention Bureau showcasing the Emiratersquos depth and diversity A dedicated Knowledge Forum was combined with activities around Abu Dhabi that allowed both buyers and exhibitors to discover the region and specifically its leading MICE products and services while enjoying exclusive networking events

The Knowledge Forum featured world-class keynote speaker Carol Talbot

who sets out to empower professionals and help them think differently about their approach to work supporting professionals toward creating and delivering a vision for themselves Carol also highlighted the difference between those who attract success and those who do not as well as some of her top leadership tactics to provide attendees with useful tips on how to influence people

Discovery Day included a trip to Ferrari World on Yas Island the worldrsquos first Ferrari-themed park and the worldrsquos largest indoor theme park One of the venuersquos streets along its row of dining establishments was transformed into a buffet-style networking luncheon allowing delegates to mingle and network in a relaxed environment

Delegates also got a chance to tour around its attraction which included an in-park go-kart and a gallery displaying the story and art of Ferrari from its 1947 beginning No trip to Abu Dhabi is complete without visiting the magnificent Sheikh Zayed Grand Mosque the largest mosque in the United Arab Emirates that covers an area of more than 12 hectares

ibtm arabia 2016rsquos official Welcome Reception hosted by Emirates Palace took place in its Oriental Cafeacute Gazebo in a buffet-banquet setting Guests arriving at the palatial Arabic hotel were led into the stunning open-air terrace and welcomed by Arabian dance performances which continued to entertain intermittently throughout the night Beach Rotana Abu Dhabi took turn to be host the following night for the trade showrsquos Gala Evening ndash

Arabian dance performance


19MAR 2016

White Party This beachfront networking

event was a stimulating mix of curated

cocktails beautiful event set-up and

perfect weather

SOARING POPULARITYA report from Alpen Capital suggests

that international association meetings

in the Middle East have more than

tripled over the past 10 years Supporting

this the last Amadeus report shows the

GCC MICE industry is seeing continuous

growth and that the Middle East is set

to expand even further while attracting

high-profile global events and state-of-

the-art infrastructural investments

According to Pacific Worldrsquos Global

Destination Index Report in February

2016 Abu Dhabi has been identified to

be among the top cities in EMEA when

it comes to incentives and conferences

according to the Pacific World Global

Destination Index Report

The UK India and Saudi Arabia have

been found to be key source markets

placing business in the region while

Milan and Paris have been identified as

leading destinations for incentives and

meetings held in the EMEA region The

rise in popularity has been attributed

to improved transport links and

infrastructure resulting in a variety of

new hotels and venues

Jestine Alfred Destination Manager of

Pacific World UAE stated ldquoThe Middle

Eastrsquos business conferences and events

industry is now the worldrsquos fastest

growing There are a number of factors

contributing to its increasing popularity

including the more accessible routes

offered by Emirates and Etihad as well as

the openings of a number of new hotels

The city is also becoming more popular

as a stopover destination for two to three

night stays for business travellers when

travelling onwards using UAE carriersrdquo

He also indicated other factors

contributing to the increased appeal of

Abu Dhabi as an incentive and conference

destination including their investment in

technology

Abu Dhabirsquos growing status as a leading

business events destination follows the

creation of the Abu Dhabi Convention

Bureau a division of Abu Dhabi Tourism

amp Culture Authority in 2013

ldquoThe business events sector in Abu

Dhabi is built on a joined-up approach

bringing government public and private

sectors together to attract and host major

conference congress and association

meetings from key overseas markets

in sectors identified as drivers of the

emiratersquos economyrdquo said Mubarak

Al Shamisi Director of Abu Dhabi

Convention Bureau

ldquoUnder the Convention Bureaursquos

direction we are targeting new markets

to promote our expanding corporate and

incentive portfolio ensuring the emiratersquos

product mix can meet their demands

ndash growth in numbers from China is

mirrored by an increasing number of

hotels and attractions with facilities

dedicated to Chinese visitors and our

capacity to meet the booming business

for large Indian groups allows us to

match our venues and hospitality industry

to these opportunitiesrdquo

ldquoWe also offer the Advantage Abu Dhabi

incentive programme a compelling

support package which helps solidify

Abu Dhabirsquos appeal as an international

business events and incentives hubrdquo Al

Shamisi adds

The cityrsquos growing recognition in the

Asia Pacific region is attributed to an

expanding capability to host large-scale

events

ldquoA decade ago incentives in Abu Dhabi

were largely absent from a wider

landscape that lacked the resort and

attractions infrastructure to support

them and large-scale meetings simply

couldnrsquot be supported as the venues

were not yet built

Today Abu Dhabi has a number of

venues to offer MICE planners from the

Asia Pacific region including ADNEC

and the Al Ain Convention Centre which

can host large-scale conferences and

exhibitions and a large number of

hotels and resorts which are perfect for

more intimate occasions

Additionally the growth of inter-

continental travel going east to west and

vice-versa as well as the expansion of

regional airline capacity means that 90

percent of the world is now both well

served and within nine hours of flying

time

With headline attractions stunning new

resorts a re-energised commitment

to service and delivery excellence the

destination has entered a new era of

maturityrdquo said Coventry

ibtm arabia 2017 will take place from

February 7-9

ibtm arabia 2016 - Discovery Day


20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION

BIZ EVENTS ASIA BRINGS YOU INSIGHTS ON THE IMPORTANCE AND EFFECTIVENESS OF

GOOD COMMUNICATION STRATEGIES

TheCommunicationStrategiesEdition

20MAR 2016

20-26 The Communication Strategies Editionindd 20 1316 909 pm

21MAR 2016

LINKING THE DOTS IN THE WORLD OF

BUSINESS FRUSTRATIONS COMMUNICATION STRATEGIES AND ITS SPECIALISTS COULD BE THE KEY TO CLEARING THE FOG PREVENTING THE TARGET AUDIENCE FROM HEARING ITS SELLERS WORDS EL KWANGJOANNA ASH-ONG

21MAR 2016

In todayrsquos challenge of information overload and diminishing unique selling points amongst products the current business landscape is for survivors of the fittest ndash a war zone

Companies are either being bought out or merged Some are retrenching whilst they re-strategise A few rebrand to freshen up appeal to attract new audience while others combine matching expertise through partnerships to gain market share No matter what these changes are distractions in long-term business planning against the beastly and unpredictable macro-economics

Sun Tze a brilliant military strategist philosopher and author of the book The Art of War has two famous quotesszlig Strategy without tactics is the slowest route

to victory Tactics without strategy is the noise before defeat

szlig If words of command are not clear and distinct if orders are not thoroughly understood the general is to blame But if his orders are clear and the soldiers nevertheless disobey then it is the fault of their officers

For professionals who work in a regional or global capability how can one maintain sanity and calmness between forming strategies and communicating them If what Sun Tze said rings true do business leaders really understand the power of communication and its strategies

FALSE PERCEPTIONLike marketing the function of communication has traditionally been viewed as the ldquonecessary evilrdquo in expenditure It is seldom associated with revenue generation the way sales and business development function is Ironically when revenue falls below par and sales staff could not provide satisfactory explanation communication specialists are expected to save the day creating ldquofreerdquo editorial exposure through contacts that

could immediately drive sales lead Evidently this is a highly reactive response that too many communicators experience but few are willing to voice them out openly The number of communication specialists on a corporationrsquos board of directors not being on par with the number of sales gurus and financial experts is an indication of the perceived lack of understanding for communication as a profession

According to Camilla Chiam VP of PR amp Communications at Carlson Rezidor Hotel Group Asia Pacific who sits on the companyrsquos executive committee ldquoWhile some may feel that a life in communication is about turning up at events in a good looking outfit the communication profession is not a life of glitz and glamour In fact itrsquos about rolling up your sleeves and going the extra mile to understand all facets of the business that you are in in order to create an effective and enriching communication strategyrdquo She added that it is a fallacy that some companies feel that the communication department should be relegated to least priority with no assigned budget because it ldquodoes notrdquo generate revenue Chiam further explained ldquoEffective communication points together with strategic counsel for both internal and external audiences can levitate a companyrsquos brand story along with lsquotop of mindrsquo


22MAR 2016


recall increase its lsquostickiness and feel good factorrsquo across all markets and effectively augment the companyrsquos revenue generating capabilitiesrdquo

REASONS TO MAKE A CHANGE NOWJust imagine how the power of communication could change profitability when communication professionals are allowed to gain greater insights of the bigger picture instead of being treated as just a ldquopress releaserdquo churner Here are some reasons to do so nowszlig Diminishing unique selling points

where products and services are easily duplicated A good communication specialist not only protects the brand he or she also enhances its value proposition

szlig Information overload There are way too many channels distracting the target audience causing doubts and confusion and undermining brand loyalty For example a hotel chain would have a parent company website the sub brand may have another and the respective hotels would also have its own dedicated website Then there could also be another created especially to manage a specific revenue stream like business events So an event

planner may not know which website to visit to get the most relevant information

szlig Information technology The success of IT only means it is very easy for competitors to target the audience using similar key words brand messages and promotions

szlig Transient audience As the younger generation rises through the ranks faster than a decade ago they are given less time to accumulate experience and in-depth knowledge They seek transient information that would allow them enough time to gain instant surface knowledge and manage a situation Often they are not given the time and opportunity to think deeper and to get to the source of an issue

THE MODERN COMMUNICATIONThe role of communication has become exponentially more important today than ever before Public Relations (PR) is no longer a standalone function It is now about constantly telling the corporate story through an expanded role building the corporate brand affinity and advocacy through a robust CSR and sponsorship strategy that is aligned to the corporate messaging

Effective communication points together with strategic counsel for both internal and external audiences can levitate a companyrsquos brand story along with lsquotop of mindrsquo recall

ldquo

ldquo

CAMILLA CHIAMVP of PR amp CommunicationsCarlson Rezidor Hotel Group Asia Pacific

Audi Q7 Launch by Uniplan

AIA Music Run

ICC Sydney Food Philosophy showcase in Sydney

22MAR 2016


Engage the employees customers and the community with interactive real life experiences through major events constantly and deeply This way the audience can better understand the companyrsquos brand values and can build brand affinity

Fundamentally an effective communications strategy will always be aligned to business objectives and results The strategy needs to be an integrated effort across multiple communication channels and communicated consistently aligned with brand values and encourage people to become brand advocates ndash whether they are employees business partners or customers Organisations need to be ldquoYou-centricrdquo and bring the audience on a journey that motivates and inspires them so that they are more connected and loyal to your brand and company

FRESH EYES FRESH APPROACHSydney faced the real challenge of selling itself as a convention city without a centre for over two years For a

revenue stream that has large economic impact and stiff competition the soon-to-be-opened International Convention Centre (ICC) Sydney pulled out all innovation stops to sustain business interest

What is admirable is the transparency approach Peep holes on the hoardings at the construction sites enable the Darling Harbour pedestrians to learn and follow the progress as the building comes together The ICC Sydney website provides clear information latest news and timelines allowing

direct information source In addition the website showcases renders floor plans and videos giving customers and stakeholders a clear idea of how the space will look like

The new centre is very clear with their mission to deliver a brand new experience making Darling Harbour the global new benchmark of future events experience On the Friday prior to the AIME 2016 tradeshow a media experience pushed the collaborative spirit of Sydney message The tour started from the Sydney Opera House followed by the Australian National Maritime Museum and an exclusive hard hat tour of ICC Sydney that finished and centred around the culinary experience the centre promises in a pop up marquee on Tumbalong Park

In a one-on-one conversation with Samantha Glass Director of Communications ICC Sydney Biz Events Asia asked about the pressure of implementing the correct communication strategies for a product that has already confirmed 35 exhibitions and numerous international events for its 2017 business events season ldquoWe consult the experts in the industry and road-test the communication strategies before launching themrdquo said Glass The business event industry seems to have benefited from Glassrsquo previous work experience with property developer giant GPT Group her fresh eyes approach to deploying communication strategies Strategies that truly focus on user experience

We consult the experts in the industry and road-test the communication strategies before launching them

ldquoldquo

SAMANTHA GLASSDirector of CommunicationsICC Sydney

23MAR 2016


24MAR 2016

24MAR 2016

Plans A typical event needs at least three plans The master project plan the communications plan and the logistical plan

Before we start rolling out the pre-event planning we will need to establish an outline of the dates and timeline needed That would necessitate the start of the master project plan which includes the event date key milestones working team task lists and deliverables

We might not have all the information at hand from the start but the project plan will help to trigger the right team members to work on obtaining the necessary information and pin down any relevant details that need confirmation well in advance

The communication plan will outline the stakeholders date and content that need to be communicated to them A complete communication plan will be integrated enough to include internal communication within the company which may be split into different target audiences (employees senior management and front-line staff) The external communication again may be split into different target audiences from press to corporate partners and consumers at large Once we have determined the target audience the messages need to be tailored to the variety of media channels such as print and social media or direct mail packs The communication plan needs to be governed by a timeline that allows for internal stakeholders to be communicated to first followed by external stakeholders

MIND CHANGER EXAMPLES BY JOANNA ONG-ASH

GUEST EDITOR OF BIZ EVENTS ASIA AND HEAD OF BRAND AND CORPORATE COMMUNICATIONS FOR AIA

SINGAPORE For most event planners the exacting demands

of the market today put immense pressure on the way they need to think about events More often than not while attention is given to content and venue the communication of these events have

been relegated to a templated process lifted from the rhetorical spiel found in basic handbooks for

new marketers The diverse audience and their expectations today necessitate more thought

given to deploying more effective communication strategies for events

The key factors to consider when planning the communication of an event would be

Reading Room at Radisson RED



25MAR 2016

25MAR 2016

Audience There are different audiences to consider when developing a communication plan Most event planners broadly consider the audience as ldquoguests at the eventrdquo and would naturally pull together a communication strategy that could generally create bums on seats but with little consideration on whom that piece of communication would touch The targeted groups of audience that would ultimately be stakeholders at your event could be internal or external Within these groups they could be employees distributors the executive team the assistants of these executive team members who might be filtering the invitation or the public at large which may mean the need to deploy mass media As there are different sets of audiences to consider the most effective way of communicating to them is to tailor messages to your target audience

Timing 12 weeks in advance would be adequate time to start communicating about an event This could even take the form of a teaser campaign or as simple as a ldquoSave the Daterdquo email When considering timing assess the environment during the date of the event Are there conflicting events that could disrupt attention from your event hence the need for guerrilla marketing or more disruptive messaging within the communication Are there events or hot topics in the press at that time that you could leverage in your communication

Media The mode of communication is determined by the timing and the audience as well as the objectives of the communication Communication strategy should always be integrated no matter the objectives and the audience Depending on the objectives an integrated communications plan could deploy PR outreach social media contests gate-keeper incentive campaigns to mass media campaigns digital campaigns and direct marketing campaigns No matter the media and objectives todayrsquos time-starved audience would require succinct communication through the use of visually-driven communication tools like data infographics and videos These should also be easily shared to expand awareness for the event as well as to generate leads

Engagement Often neglected audience engagement is one of the most important aspects of a good communication strategy Pre-event during and post-event engagement helps you build a relationship with your different target audience Pre-event engagement could start with focus groups and surveys that encourage the audience to co-create content for the event and discover their preferences

On-ground engagement activities including field marketing activities could help drum up interest for the event This could be as simple as a message outreach through desk drops that could come with a relevant gift or a road-show If you find that often the gate-keepers like the assistants to C-level executives are the ones who might read your event invites first why not try a gate-keeper strategy where you do a desk drop of the messages and a gift targeted at the assistants to encourage them to get their bosses to be at the event

During the event create an event handle and encourage the audience to tweet their thoughts and opinions throughout the event This in itself forms user-generated content that could be used for future events or even as discussion points at panel discussions that have been incorporated to the event Post-event engagement is as important because you would want to garner feedback about the event and further curate content ideas that could be used for future events


26MAR 2016

26MAR 2016

Radisson Red Bedroom

Radisson Red Exterior

Brain Box Setup Radisson Blu Bangkok

Brain Food Yogurt

SPEND TO MAKE MONEYInvesting in proper automated tracking tools may save labour costs in the long run Australia-based award-winning integrated communication agency Zadro was appointed to manage communication for Business Technology Conference and Exhibition CeBIT Australia weeks prior to its 2015 show

With the right tools Zadro generated a report justifying over AUD6 million (USD43 million) worth of PR value This 129-page report provided useful high-level yet detailed data track across six channels like the effectiveness of speakers (what they got paid versus what media traction they received) traditional metrics such as clippings and advertising value equivalents (AVE) plus metrics around influence reach and key message use Essentially the client could use this report to garner larger sponsorship partnerships and government funding

Investing into engaging customers is also of utmost importance Through effective communication Carlson Rezidor found that their clients desire personalised bespoke meeting objectives and experiences which led

the desired target audience This linkage promotes seamless experience and customer service that changes the mind of buyers and customers in a positive way Ultimately communication is powerful and it is considered a real mind changer

to the creation of their ldquoExperience Meetingsrdquo (EM) package and the on-trend Brain Food catering options This year Carlson Rezidor Hotel Group is also committing to a USD70 million global investment in digital technology that will be holistic encompassing digital and e-commerce technology The scope includes brand individual platforms to combined responsive websites and apps that will aid meeting planners in understanding their product better

Essentially good communication specialists have the ability to link the dots within an organisation thus allowing a collectively effective approach to connect with



WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW

EVENTS amp EXPERIENCES

ASIArsquoS LARGEST BUSINESS AND

LIVE MARKETING amp ENTERTAINMENT INDUSTRY

RECOGNITION PLATFORM FOR THE MICE

CALL FOR ENTRIES NOW OPENREGISTER FOR WOW AWARDS 2016AND GET THE RECOGNITION THAT TRULY MATTERS

NEW DELHI

AEROCITY

JUNE 23-25

2016

27 Wow Awards Adindd 27 29216 259 pm

28MAR 2016

W

HAT ARE THE POSSIBILITIES OF

ATTRACTING INTERNATIONAL GROUPS TO

EXPERIENCE THE COUNTRYrsquoS CHARMVIETNAMDelveIn

to

28MAR 2016

Turquoise Dragon Bridge With Firing In Danang Vietnam

28-30 Delve Into Vietnamindd 28 1316 911 pm

29MAR 2016

A BUSINESS EVENTS FAMILIARISTION TRIP

IN VIETNAM INTEGRATED CREATIVE TEAM

BUILDING ACTIVITIES WITH A TOUCHING

CHARITY GESTURE

WORDS LOUIS ALLEN

In what seems like a lifetime of

familiaristion trips perhaps the most

unusual was no further away than my

new home city of Danang on Vietnamrsquos

central coast

Run by the nationrsquos largest travel

company ndash it has its own tour coaches

and hotel properties ndash the Vitours

Danang MICE Fam Trip attracted

nearly 30 business events and incentive

planners from travel companies

throughout Vietnam

First stop the group arrived at the

new Galina Da Nang Mud Bath amp Spa

overlooking My Khe beach and were then

split into teams for the first of a series of

fun ice-breaking exercises that always

seemed to verge on the naughty led by

the Vitours team building guys

After much hilarity we faced our first

team challenge building a boat from a

cardboard boat and duct tape and solid

enough to hold two rowers for a race the

length of a swimming pool

This soggy event was followed by the

opportunity to experience the warm

outdoor mud baths and inspect the

new multi-level spa section still being

BRINGING IT

HOME

completed behind a faux rock facade

topped by a castle As well as a sauna

and steam room the property even has a

modest meeting room

Next up was a boat trip to a private beach

on Son Tra Peninsula courtesy of cruise

company Seahorse Yacht Once there

everyone had to put on a life jacket and

swim about 100 metres ashore but as I

jumped into the water there was a sinking

feeling as I saw my glasses disappear into

the depths beneath my feet Thankfully

the team sent down a diver and a recovery

was made within minutes

After showers a kayak race put teamwork

strength to the test as teams hauled

buoyed prizes from the sea

TASTE OF HISTORYPast the resorts and soon-to-be-open

resorts along the coastline the group

travelled to the ancient town of Hoi An

At the Hoi An Silk Village the group learnt

about silk wormsrsquo weaving process and

inspected the resort being built there

After dinner at the village the group

checked-in at the Almanity Resort in

Hoi An and spent the morning exploring

the hotel Wellness is a key focus at the


30MAR 2016

resort with a special spa experience being integral to the guest experience

Next the group visited Vinahouse Space in the countryside near Hoi An which features old Vietnamese houses and furniture ndash much like a museum ndash as well as traditional activities such as wood-carving

After more team building warm-up exercises the teams competed in a traditional cooking session followed by a prize-giving and lunch in the restaurant that echoed the traditional Vietnamese conical hat in its architecture

Then it was back to Danang and on the coach trip to the Ba Na Hills attraction we were told our mission was to sell our collection of team building prizes (mainly souvenir items) to tourists with the money to go to orphaned babies in a hospital Ba Na Hills is run by the giant Sun Group which has just opened a 40 kilometres four-lane highway from the city to its cablecar access (the longest cablecar in the world) The selling went well (I turned out to be top salesperson simply because I could speak to international tourists)

Our visit wrapped up with a site inspection of a new hotel in the French Village slated to be taken over by AccorHotels which is presently building a series of food outlets there

MEETING THE ORPHANSOn the way back into the city we took a detour to visit the orphaned babies in a village hospital on the edge of town We presented the money raised - topped up by our group leaders from their own pockets - and met some of the children and other residents

After checking-in at the four-star Green Plaza Hotel beside the Han River in the city the group attended a gala dinner in an offsite restaurant A sudden crackle of fireworks burst a wall of balloons to reveal a mural that made sense of our abstract artworks from the boat It was a fun evening with heaps of audience participation and a local comedian as the emcee

After inspecting the Harems Cruise vessel on the river on the final morning of the fam trip the group visited the award-winning Intercontinental Danang Sun Peninsula Resort another Sun Group property as well as another

evolving attraction Asia Park (also run by the Sun Group) where we were treated to a ride on a giant Ferris Wheel

From CSR activities to a dynamic list of accommodation unique venues and team bonding activities together with budget-friendly entertainment options make Vietnam an ideal destination for incentive groups of all scale


31 Tourism Technology Asia Adindd 31 26216 1249 pm

32MAR 2016

WHAT ARE SOME OF

INDONESIArsquoS KEY FOCUS IN 2016INDONESIADelveInt

o

32MAR 2016

Indonesia Convention Exhibition (ICE)

32-34 Delve Into Indonesiaindd 32 1316 912 pm

33MAR 2016

WITH OVER 17000 ISLANDS STRETCHING OVER 5000 KILOMETRES INDONESIA AS AN ARCHIPELAGO OFFERS ALMOST ENDLESS

POSSIBILITIES TO THE BUSINESS EVENTS AND TOURISM SECTOR

WORDS DANIEL ASWIN

Being one of the income earners for the nation the tourism industry contributed up to USD10 billion in 2014 with over nine million visitors to the country Last year Indonesia targeted 10 million visitors and projected up to 20 million visitors for 2019 Among this number the Ministry of Tourism is focusing one of its strategies towards MICE with the plan of officiating an Indonesian Convention and Exhibition Bureau as well as developing 16 MICE destinations within the archipelago

GEARING UP FOR MORE2016 is set to be a new test for Indonesiarsquos tourism especially from MICE perspective as there are several international events set to happen in the country including the PATA Travel Mart that will take place in the nationrsquos capital Jakarta in September this year That being said is the country geared up to meet the new demands of the market We talked to both new and senior players in the industry to figure out whatrsquos trending and where is Indonesiarsquos MICE heading to

According to Felicia Setiawan Director of Marketing Communications of Fairmont Jakarta MICE business has evolved quite significantly It is no longer just about providing the space Quality service and products also play a crucial role to the entire event experience ldquoMICE organisers and providers have become more creative in pitching for business Unique venues green meeting packages innovative

STILL IN DEMAND

food and beverage presentations health conscious menus and themed coffee breaks are getting more and more popular in urban communitiesrdquo

Ika Nazaruddin Public Relations Manager of PACTO Convex added ldquoCompanies tend to be more cost conscious conferences that are usually held for three to four days are cut short to ensure a more efficient event Other costs like dinners printings and such are minimized With the help of technology people are choosing to go digital ndash a greener option for their functionsrdquo

OVER SUPPLIED HARDLYFurther east Bali sees a significant growth in the business for 2016 compared to 2015 ldquoIn general the leads we received are much better than last year we do hope 2016 will be a positive yearrdquo said Dewi Anggraini Director of Marketing and Communications of The Westin Nusa Dua Bali

ldquoThe trend now is that companies are looking for five-star luxury to above five-star resorts in Balirdquo according to Sumadi Pacific World Balirsquos Meeting amp Incentive Manager ldquoTheyrsquore not just looking for spacious venue but also quality services product and privacy as wellrdquo

For quite some time Nusa Dua has been the main destination for business events but according to Sumadi his clients are now looking at other parts of Bali like Ubud as their destination ldquoUbud still has a long list of homework to be done in order to


34MAR 2016

accommodate the MICE business Road accessibility distance and venue selection are some of the considerations for us before we can confidently offer Ubud as a destination At this moment we do not have a venue that can accommodate up to 1000 guests at oncerdquo he explained

Since its grand opening in August 2015 the Indonesia Convention Exhibition (ICE) has become the ldquonew big thingrdquo in the countryrsquos MICE industry Designed to be the biggest and most spacious exhibition and convention center in Indonesia ICE spans over a total area of 220000 sq m and is currently being operated by Germany-based Deutsche Messe

According to Gabrielle Angriani the Marketing Manager of ICE Professional Conference Organisers (PCO) and Professional Exhibition Organisers (PEO) are planning events that are getting more creative in order to attract more visitors They need a larger and flexible venue for such creativity Visitors are also getting more digital-savvy utilising phone applications and posting in social media about events they attend ldquoPCOs and PEOs need larger venues and the visitors need venues that are well-equipped with WiFi And ICE is able to offer these services We are also currently preparing for the ICE app that can be downloaded

on smartphones where PCOs and visitors alike can get information about the events happening at ICErdquo explained Angriani

Even with multiple options in Jakarta Bali is still the number one choice for MICE especially with international events as planners see that Bali is more ready to accommodate them and offers a wide selection of both business and leisure facilities ldquoIncentive remains the number one request however companies now incorporate a full- to one and a half-day meeting into their incentive programmesrdquo as pointed out by Sumadi Pacific World Balirsquos Meeting amp Incentive Manager ldquoEast Indonesia areas like Lombok to Komodo Island are also seeing a rising popularity especially for smaller incentive groupsrdquo he added

With plans of further development in other areas in Indonesia to support the MICE business the world will soon have more options for their events Along with what the archipelago has to offer it is time to break the boundaries between leisure and business An annual board meeting onboard a Phinisi schooner to Raja Ampat Or a team building activity on a secluded island The options are endless All it takes is your imagination and Indonesiarsquos scenic beauty and warm hospitality

is no longer just about providing the space Quality service and products also play a crucial role in the entire event experienceIt ldquoldquo

Pacto Convex

Pacto Convex

Fairmont Jakarta Ballroom


The worldwide exhibition for incentive travel meetings and events

19ndash21 April 2016

There are many advantages to be gained by coming to IMEX you can get business done in half the time make new contacts and find out whatrsquos new in the international meetings industry

But the real benefit of coming to IMEX ndash the thing that everyone loves ndash is meeting people face to face Having a conversation about a forthcoming event is so much easier ndash and more enjoyable ndash when the person yoursquore talking to is siing opposite you

IMEX is the place where business relationships are born ndash over smiles handshakes coffee smoothies baklava tapas dim sum sushi olives wine brandyhellip you get the idea

Come to IMEX 19-21 April 2016 Frankfurt

We look forward to seeing your IMEXsmiles

Register now for IMEX 2016 imex-frankfurtcomregister

Frankfurt

Events are born out of great conversations

IMEX

imex-frankfurtcom Call +44 (0)1273 227311

Email infoimexexhibitionscom Tweet imex_group

ldquoThis is whereevents take shaperdquo

ldquoINSPIRATION ON EVERY CORNERrdquo

35 Imex Frankfurt Adindd 35 29216 300 pm

36MAR 2016

36MAR 2016

BIZ EVENTS ASIA VENTURES INTO

HONG KONG TO SHOWCASE TALENT

THAT FOCUSES ON COMMUNICATION

STRATEGIES FOR THEIR EVENT

DELIVERY CAPABILITIES

DelveIn

to

HONG KONG

36-41 Delve into Hong Kongindd 36 1316 917 pm

37MAR 2016

INTERNATIONAL FULL SERVICE AGENCY UNIPLAN HONG KONG PROVES COMMUNICATION

STRATEGIES MAKE EVENT SUCCESSWORDS EL KWANG amp GINA SIN

There is money in business events especially in the experiential marketing events arena of product and brand showcases This arena is highly competitive because often it seeks to engage and convert consumers into brand fans

The consumer behaviour and mindset can be complex like a maze One thing is for sure In Asia the consumer mindset is constantly changing as the growing middle class becomes more affluent and the wonderful world of digital makes information readily accessible Dentsu Aegis Network sponsored an Economist Corporate Network (ECN) ldquoAsiarsquos Digital Disruption How technology is driving consumer engagement in the worldrsquos most exciting marketsrdquo report that gave marketing event professionals a run for their money when it comes to creating

LIVE COMMUNICATION

engaging events that drive optimum return on investment

Often event ideas are hard to trademark Once they are exposed on the Internet or experienced it will not be surprising that ideas will be modified and duplicated in another location What separates men from boys in the world of events is the ability to create and implement communication strategies Daphne Choi Managing Director of Uniplan Hong Kong explained ldquoA good communication strategy is one that responds to the clientrsquos objectives exceeds audience expectations and drives key messages to the audience as well as taking the brandrsquos DNA and bringing it to life Clients nowadays are no longer asking for simple event management solutions but a full creative concept and development as well as branded content and experience

1 Emotion is one of the most important elements in live communications and one of the most elusive How do you evoke a certain way of feeling and how do you make it last You can have all the technical elements in place but still end up with a dry and indistinct event

2 Integrated marketing ndash Event planners tend to overlook integrated marketing as one of the main communication factors that could be leveraged upon to enhance the brand where you would be able to apply various tools and activities to the event such as social media content development and motion graphics

3 Objectives of the event is important but to fully understand the brand we are working with is equally as critical Many event planners have overlooked this point and end up with an ldquoeventrdquo and not an ldquoexperiencerdquo

UNIPLAN HONG KONGrsquoS EIGHT USEFUL TIPS TO IMPLEMENTING SUCCESSFUL COMMUNICATION STRATEGIES FOR EVENTS

4 Digital marketing ndash If it is a launch event one should communicate these crucial factors the product (or its brand) via digital marketing (content marketing) prior and during the event

5 Devise an experience you want for your guests6 At the heart of a new landscape of content branding

and the next generation of branding is where all brands shall live in an offline to online then back to offline life cycle We call it omnipresent

7 No longer is traditional above the line advertising or branding sufficient to build a solid engagement with users The use of interactive technologies mixed with branded content is vital in pushing user demographics to new levels

8 Technology marketing and creative all have equal positions at the table A company must realise that all programmes need to flow through this type of cycle

37MAR 2016

In this case an effective communication strategy is criticalrdquo

DAPHNE CHOIManaging DirectorUniplan Hong Kong Ltd


38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH

Communication strategies used Uniplan Hong Kongrsquos Audi Q7 launch idea was built on the overarching 35th Anniversary of Audi Quattro Technology

The agency connected the launch of the new Audi Q7 with the technological advancements Audi has made since the introduction of Quattro technology in the lsquo80s Drawing inspiration from the original 1986 Audi Quattro TVC the agency designed a stage to showcase a hero pose of the new Audi Q7 in its most extreme form being able to drive up an incline at a 35 degree angle

The event concept interprets the campaignrsquos tagline ldquoThe GREAT Quattrordquo as a play on ldquoEXPANSIONrdquo in both the physical space and a state of mind These elements were brought to live through the event execution

szlig To be bold and striking in presence ndash A redesigned exterior leading to a surprisingly spacious interior Also a show with bold ambitions and striking presentation set in an expansive seemingly ldquolimitlessrdquo environment

szlig To perform better explore further ndash Over highways inclines tight corners and new terrains discover new places with the carrsquos improved driving capabilities as new technology unlocks new ways to perform

szlig To be precisely attuned to your senses ndash Cutting edge technology precisely configured by the senses ambient lighting Bang amp Olufsen and Bose premium 3D sound system configurable seating outstanding interior quality and customisation It was to be an immersive environment where the artful and the avant garde blended together

Through extensive use of set builds (Hero Stage Audi Quattro Ice Bar) interactive technologies (interactive glass walls photo booths) and Motion Graphics using 10 projectors Uniplan Hong Kong brought this to life and allowed the guests to experience the vehicle in multiple ways and created an event that was not only focused on the new Audi Q7 but also brought home Audirsquos own slogan ldquoVorsprung durch Technikrdquo

Innovative technologies that allowed the audience to interact with the brand in various ways included photo-taking stations interactive glass walls and LED wristbands for a Lucky Draw By using interactive techniques the experience was more personalised and guests left the event with a lasting impression of the product as well as the brand

Results szlig Our launch concept and key visuals

were both reused in other markets and for ATL communication channels by the client

szlig Extensive coverage of the launch event by media and social media from over 800 media and VIP guest attendees

szlig The success led Audi to use the same idea for their Q7 launch in other global markets including Malaysia and Taiwan

UNIPLAN HONG KONG PRESENTS BIZ EVENTS

ASIA READERS WITH THREE CASE STUDIES


39MAR 2016

02CASE STUDY

LONGINES HONG KONG INTERNATIONAL RACES (LHKIR) GALA DINNER

Communication strategies used Uniplan Hong Kong created a journey of branded experience for over 1000 exclusive VIP guests bringing out the brand equity of Longines of Elegance Precision Performance and Tradition and to highlight the relationshipbetween Hong Kong Jockey Club and Longines in the horse-racing industry

Upon arrival guests were immersed in the theme ldquoThe Time for Legendsrdquo which was brought to life in numerous ways Trophies of the LHKIR along with displays of Longinesrsquo collection of timepieces were displayed in the foyer while the theme was carried through to the Gala Dinner with three different acts szlig Act I The Legend of The Horse

displayed the power strength and intensity of the horse and Longines through a powerful opening performance by 20 drummers placed around the room echoing the hands of a clock

szlig Act II The Legend of The Jockey paid tribute to the precision skill and talent of the jockey through an innovative and elegant interactive dance combining live visuals

dance movements and sound design to create a compelling and unified experience

szlig Act III The Legend of The Cup showed the success and pinnacle of achievement the Cup represents which was portrayed to the audience by the Earth Harp an international renowned performance that competed in Americarsquos Got Talent along with a live band and aerialists concluding the evening on a high note that left the audience with a true sense of HKJC and Longines

Resultsszlig Over 1000 VIP guests and

media attended the event including celebrities such as the renowned Jennifer Tse and famous Hong Kong Actress Sharon Chan

szlig Guests were amazed and impressed by the entertainment of the event claiming that the event was one of the most spectacular and captivating horse-racing events they have ever attended

szlig The Legend of the Jockey the act with the interactive dance received praise for the precision and unity of the dancers and the meaningful visual content the performers danced to

szlig Many guests provided extremely positive feedback on the overall elegant and dramatic atmosphere that has a luxurious twist to the event which vastly differed from previous yearsrsquo race


40MAR 2016

03CASE STUDY

STUDIO CITY MACAU GRAND OPENING EVENT

DelveInto

Communication strategies used Uniplan Hong Kong was tasked to manage the international launch of a global brand in an up-close and personal experiential manner One focus was the official brand extension ldquoStudio City LIVEĤɪrdquo and to create a platform showcasing the unique experiences and offerings of the Grand Opening event for Studio City Macau that represents the culmination of all the elements of the hotel providing guests with world-class entertainment and putting them directly in the heart of the action It was important that invited celebrities do not overshadow the launch of the brand globally

szlig Activating Studio City Macaursquos four brand pillars

The four brand pillars (Glamour Star Treatment Blockbuster amp Innovation) were


41MAR 2016

Communication strategy is the cornerstone of an inspiring engaging and powerful branded experience

ldquoC

utilised to underpin the entire guest experience Using these pillars as key drivers of the communication narrative gave us a vehicle to deliver the key brand messaging in an experiential way These elements were weaved throughout all the event elements (set and costume design entertainment scriptwriting technical design amp atmosphere) in both the Grand Opening show and the VIP gala dinner

szlig Establishing Studio City as Asiarsquos entertainment capital

Using entertainment known and loved from the past and present and using it as a platform to establish the new gold

standard for the future to showcase Studio City Macau will be the New Era of Entertainment

Exploiting the interplay on and across the boundary of the real and virtual worlds guests were transported into a fantasy world that is Asiarsquos entertainment capital Studio City Macau Uniplan Hong Kong created the worldrsquos largest casino launch targeting an audience globally supported by more than 500 public relations and media partners Elements included

szlig An opening show curated for this launch event with over 100 performers within Studio City Macaursquos new 5000-seat Entertainment Centre

szlig Gaining international attention by leveraging the world premiere of ldquoThe Auditionrdquo academy award-winning director Martin Scorsese Hollywood icons Robert De Niro and Leonardo DiCaprio and acclaimed producer Brett Ratner were invited to Macau Other celebrities at the launch included Mariah Carey and Hong Kong singer Aaron Kwok K-pop Sensation SISTAR also performed for over 4000 guests

Resultsszlig An immense success with world-

wide press exposure from major media partners across the globe

szlig Numerous VIP guests feedback that the launch was by far ldquothe best casino launchrdquo they have ever attended

szlig The launch attracted over 35000 people to visit the property on the Grand Opening day

ldquo



42MAR 2016

42FEB 2016

ASSOCIATION MAGNET ADELAIDE HOSTED THE ANNUAL PCOA AT THE END OF 2015 AND SHOWCASED STRONG COLLABORATION AND CONCEPTS FOR THE ASSOCIATIONS SECTORWORDS JENNIFER SALSBURY

Associations

42MAR 2016

AUSTRALIAN PCO KEEP ASIA PACIFIC MEETING

S

42-47 Associationsindd 42 1316 920 pm

43MAR 2016

Adelaide was the backdrop for a regular jamboree

of industry events through 2015 and who better to

host than the very active group of Australian and

New Zealand Professional Conference Organisers

(PCO) who gathered together at the end of the

year for the PCO Association Annual Conference amp

Exhibition ndash PCOA15 running November 28 through

to December 1 2015

Commenting on the developments in the City

Damien Kitto CEO of Adelaide Convention Bureau

said ldquoAdelaide has experienced the construction

of an unprecedented amount of infrastructure

in recent times with the AUD3 billion (USD215

billion) redevelopment of the Riverbank Precinct

well underway We are now entering the next

stage with the commencement of upgrades to the

remaining sectors of the precinct project as well as

a number of hotel builds due for opening in 2018 It

is this level of change and development that made

hosting the PCOA conference in December an

exciting opportunity to showcase our city to industry

delegates We were also fortunate enough to have

the PCOA conference closely followed by Tourism

Australiarsquos Dreamtime The time certainly is now

for Adelaiderdquo

NOW IS THE FUTUREPCOA15 was the eighth in the series of annual

conferences taking ldquoNow is the Timerdquo as the theme

and the atmosphere was electric ndash this is clearly a

group with intense feelings for the industry A flurry

of tremendous speakers from the start pepped

up the proceedings making us all think about

what wersquore doing with a series of ldquohow tordquo smaller

sessions addressing specifics to support

Emcee Warwick Merry skilfully linked an eclectic

mix of keynote speakers from futurist Tim

Longhurst to artist Stuart Robertson with his

amazing project ldquoPeace in 10000 Handsrdquo and the

truly inspirational Daniel Flynn of the Thankyou

Group ndash if you see their bottled water on sale

anywhere just buy it and be inspired ldquoIf you donrsquot

change the game someone else will we must

be willing to challenge the way things have been

done beforerdquo he said before going on to quote

Muhammad Ali ldquoImpossible is just a big word

impossibility is only an opinionrdquo Read the story of

why and how they produced Thankyou products ndash

his presentation was titled ldquoHow to be Remarkablerdquo

for a reason

There was a definite feeling that effective

communication to put the message across was

critical to sharing imaginative solutions with clients

for revamping events that may have been working

well in the same way for years but could really do

with an overhaul in how they are proposed to the

next generation of delegates ndash and this meant lots

43MAR 2016


44MAR 2016

and Exhibition Organisers and Suppliers) and Datorsquo Vincent Lim President was beamed in via a link from Kuala Lumpur Keen to develop relationships within Southeast Asia Datorsquo promised to attend the PCOA event in 2016 endorsing PCOArsquos theme of ldquoKeeping Asia Pacific Meetingrdquo

Also speaking remotely from Japan was Belinda Doery Director APAC of American Express Meetings amp Events who encouraged the audience that meetings will be increasing as organisations grow into different regions around the world and introduced three rising trends ndash compliance incentives and mobility ndash as identified in their 2016 Global

on social media and how to attract attention in a crowded market already bombarded with information

Jonathan Crossfield Storyteller summed this concept up with a nod to Shakespeare and Marvel Comics in his presentation ldquoTo Tweet or not to Tweet ndash Is that Really the QuestionrdquoRoger La Salle offered a structured approach to innovation with his ldquoOpportunity Matrixrdquo to develop a ldquoThinking platform for PCOrsquosrdquo ldquoAny profitable business draws competitionrdquo he says ldquoLook at what has already been working and do it better by asking lsquoWhere does your market clusterrsquordquo In other words work out what you want to do choose the best platform and make it work well ndash he cautions against juggling with too many options and LinkedIn clearly tops the list in this instance

Several speakers made the point that keynote speakers today could no longer just be entertainers There had to be an educational element in their deliveries and these days we all need to be more agile open to change and just generally more responsive Having set the tone the work sessions followed on fast entertaining and to the point as proceedings got down to business

HIGHLIGHTSA Memorandum of Understanding (MoU) was announced with MACEOS (Malaysian Association of Convention

Meetings and Events Forecast before inviting her Sydney-based colleague Adeline Kang to the stage to present the detail of its survey findings

Key Emerging Trends from American Expressrsquo 2016 Global Meetings and Events Forecast

szlig As compliance needs shift meeting owners should be aware of their potential impact to minimise risk

szlig 7KHH[SHFWDWLRQVRIWRGDOslashVworkforce are driving exciting changes in incentive experiences

szlig Mobile apps are increasingly used to inform and engage attendees as well as analyse meeting experiences

44MAR 2016

Associations


45MAR 2016

JENNIFER SALSBURYContributing Editor

The forecast also highlighted that budgets though thankfully available will be tightly managed to ensure the critical effectiveness of the event and the return on investment (ROI) ndash one clear reason for having a specific Conference app and a compelling post-event survey

Spending time with Barry Neame and Peter Sugg PCO Association President and Secretary respectively they outlined how the PCOA had facilitated this successful and dynamic atmosphere for professional development and skill acquisition and explained the ldquoWhy What and Howrdquo of the creation of the organisation

szlig Why ndash People want to be a part of something focused

szlig What ndash Tapping into this need the members ldquopoured through the doorsrdquo

szlig How ndash The industry believed in them and helped the organisation to set up and encouraged an annual conference

Founded 10 years ago the group has been careful to always keep a matching balance of PCOs and suppliers attending the event The brand has gradually evolved under a group of three staff and six councillors covering each state and New Zealand together with

the two officers They felt this balance was essential and have reached their self-imposed maximum level of 60 business partners working collectively with the objective focused on maximising productivity ndash there were many chances to meet their partners during the coffee breaks and lunches held in the exhibit hall Devising a relevant programme for the event is of high importance to them and there are two or three key high-level issues regularly included economic development trends and aviation

With no country-wide database in Australia the in-house conference organisers in associations are a prime market sector being approached for membership This is an interesting development and already some member PCOs manage associations as an Association management company (AMC)

There is strong collaboration with Asia and representatives of PCOA will join a Research Managersrsquo conference in Singapore to network with Asian universities ndash already it seems there are some interesting projects starting up Providing an opportunity for further knowledge exchange the MoU with MACEOS means that there have been practical discussions around many new venues coming on stream within the region

ldquoIf you donrsquot change the game someone else will we must be willing to challenge the way things have been done beforerdquo

DANIEL FLYNNCo-Founder MDThankyou Group

45MAR 2016


46MAR 2016

Being fundamentally a very social group networking at PCOA conferencersquos social events was an important part of the exchange and the Adelaide Convention Centrersquos creative culinary teams again came to the fore with excellent catering service to encourage these discussions Adelaide shone with a reception at the end of the second day which drew people out into the early summer evening for a stroll over the river to the epic Adelaide Oval ndash just recently the location for a hot series of Cricket Fixtures and the ACDC Concert on the Rock or Bust Australia tour

WINNING TOUCHESThe PCOA took the opportunity of these auspicious surroundings to present two awards ndash Francis Childs who was stepping down as NSW PCO Association Councillor from 2011 to 2015 ldquoIn recognition of Commitment and Service to the Business Events Sector in Australiardquo and Jenifer Dwyer Slee ldquoIn recognition of Support Encouragement and Mentoring to the Business Events Sector in Australiardquo

ldquoGrow Against the Oddsrdquo was the challenge thrown out by International amp Australian Motivational Speakers (ICMI) speaker Brad Smith the founder of Braap Motorbikes Australiarsquos own Motorcycle company And with this thought the PCOA15 wound up a great event until next time in Brisbane from November 27-29 2016

OUT AND ABOUT IN ADELAIDENow is certainly the time to take a look at meeting in Adelaide with the development of the South Australian Health amp Medical Research Institute (SAHMRI) The next day a few of us joined a tour courtesy of the Adelaide Convention Bureau A hearty breakfast at the Hilton Hotel hosted by Michael Chidiac Conference and Catering Manager set everyone up for the day which was a wonderful introduction to whatrsquos possible in and around this Festival City ldquoA Big Country Townrdquo they say and we heard all about it from SeaLinkrsquos Rowena Hodder who covered Kangaroo Island Adventure tour options as well as whatrsquos possible in town A pretty big town Irsquod say filled with galleries and parks and new exciting convention developments

ADELAIDE BOUND

POST-PCOA 2015 A SELECT GROUP EXPERIENCED

HOW ADELAIDE CAN CREATE A UNIQUE SPACE

FOR DELEGATES TO ENCOURAGE CONNECTION

WORDS JENNIFER SALSBURY

Associations

46MAR 2016


47MAR 2016

produce wonderful fig jam and other fig products under the ldquoWillabrandrdquo name

The estate has a fascinating history and owners Bill and Wendy Wauchope have restored a fig orchard to its former glory converting former outbuildings into function venues for weddings and banquets We however dined ldquoen plein airrdquo straight out of a Monet painting on this estate

Moving back into town the wine tasting continued at the National Wine Centre where Leticia Dunning introduced the vast choices which is all you might imagine from the national selection of such a great wine producing country ndash what a treat for delegates attending an event in Adelaide

We dropped by the Adelaide Zoo where some giraffes were waiting to greet us such a great setting with lawn surrounds and so many experiential options from Pandas to Wombats as Chantelle Howie of Zoos SA and Christopher Horner of Blanco Foods and Events were keen to tell us about

Onwards and upwards into the Adelaide Hills where we arrived at the Glen Ewin estate and were met by General Manager Krijn van der Giessen ndash not actually a winery he explained but being in the midst of the world-renowned classics of the Barossa McLaren Vale and Clare Valley they stock some stunning choices from smaller boutique wineries at their Cellar Door and

47MAR 2016


48MAR 2016

Engage

From April 19 ndash 21 2016 at Messe Frankfurt IMEX Frankfurt will provide new exhibitors educational tracks and networking opportunities dedicated to the business events industry

IMEX has also added new key features to its distinctive hosted buyer programme

European buyers will be able to extend their visit to IMEX and opt in advance for a three-day programme This will allow more time to complete business objectives and take part in networking events and education sessions

Revised group appointment timings will give hosted buyers more time to explore the show floor ndash the show will now open at 945am with no group appointments scheduled before 11am or after 4pm More flight options are also available as well as a wider variety of complimentary food options offered at the hosted buyer lounge

Demand from buyers to attend is at an all-time high with 24 new hosted buyer groups already confirmed from around the world including Germany Poland China South Africa and South

IMEX FRANKFURT 2016

BIZ EVENTS ASIA SPEAKS TO CARINA

BAUER IMEX GROUP CEO AND FINDS OUT

HOW THIS YEARrsquoS IMEX FRANKFURT

TRADE SHOW WILL BRING MORE VALUE TO ITS ATTENDEES

America The International Special Events Society (ISES) is also bringing their Global Event Summit to the show for the first time As always among the 3500 exhibitors who represent 150 countries IMEX will feature a host of new meetings industry suppliers destinations and venues who use the show to launch their products and services to the market

Q How different will this yearrsquos education programme beA Two new themes have also been introduced for the education sessions ldquoBusiness + MErdquo focuses on personal development CSR activities and well-being while the other focuses on the sharing economy and how it is reshaping the meetings and business events industry

We continually review and develop our education programme for each show in response to visitor feedback and key issues and trends in the industry

A big theme for IMEX this year is the sharing economy with education sessions exploring how it is currently reshaping the way we travel and do business PwC predicts that the shared economy globally will grow from a value of USD15 billion in 2013 to USD335 billion in 2025 With the world of work rapidly changing these sessions will address what we need to know about this new model for business including a high level panel discussion due to take place on Wednesday 20 April which will debate its impact on the meetings industry

The Inspiration Hub home to all the show floor education will also host experts exploring personal branding business skills creative learning marketing amp social media research amp trends and technology

New this year the Professional Convention Management Association (PCMA) is bringing its prestigious

48-49 Engage-IMEX Frankfurtindd 48 1316 922 pm

49MAR 2016

Business School to Europe for the first time alongside IMEX in Frankfurt This free programme is open to all and offers executives the chance to develop core business skills and learn from an MBA level professor Dr Kaihan Krippendorff renowned business strategist consultant and best-selling author will lead the interactive session on ldquoThe Outthinker Playbook ndash Devising Disruptive Strategiesrdquo exploring how to cultivate new approaches to business thinking and adopt a fresh ldquooutthinkersrdquo approach in response

attendees are sure to find a session that matches their needs both professionally and personally

Q Is mobile technology a disruptor or a useful servantA Our recent survey in conjunction with MPI found that 40 per cent of respondents agreed with the proposition that ldquoto maximize attention delegates should be banned from using personal devices during conference sessions and meetingsrdquo

Although this is less than half of the respondents polled the results point to considerable debate in the industry about a ldquono devicerdquo policy with planners considering whether to fight devices and their content or accept and even integrate them

Of course there are a huge number of meetings and events specific apps which do a great job of enhancing and improving the event experience ndash both before during and after the event These tools clearly make mobile devices a very useful part of the meeting session or event

Wersquove noticed that many companies have shortlisted for our start-up technology competition IMEXPitch which focuses on apps as their main product offering demonstrating that this is fertile ground for fast innovation and added value in the sectorrdquo

CARINA BAUERIMEX Group CEO

to changes in business Kaihan will help delegates to develop new strategic thinking habits for solving real challenges and reach ldquostrategic clarityrdquo The innovative class is also CMP certified

Also new this year is a series of TED-style talks ndash short highly focused sessions examining ldquoTrends and Future-Thinkrdquo

All in all with over 180 education sessions at IMEX in Frankfurt this year


50MAR 2016

PRACTICAL HOW TO IN COMMUNICATIONBIZ EVENTS ASIA PUTS CHARISMATIC YOUNG GUN MICHELLE JAMIESON CORPORATE DIRECTOR OF

MARKETING COMMUNICATIONS FOR CENTARA HOTELS amp RESORTS TO THE TEST OVER COFFEE IN BANGKOK

WORDS EL KWANG

SIX HOT TIPS MICHELLE WOULD GIVE HERSELF 10 YEARS AGO KNOWING WHAT SHE KNOWS NOW

TIP 1 Understand the nature of change and how to manage it In a fast-paced environment

such as communications and communications

technologies especially within the service

industries to be able to adapt and influence change

is vital if one is to stay relevant and be able to take

on leadership positions Change by its very nature

is embedded in the business environment and

right at the centre of that environment is people

Understanding how to influence change within

an organization or around a particular idea and

engaging people in the process will determine the

success of a change movement no matter how

small or how big it is

szlig How to Having recognised the importance

of change management I went on to do my

Masterrsquos degree in Change Management The

degree provided me with a mindset and tools

to help identify the need for change and ways

to influence that change whether in the public

or private sector After working for a number

of years the subject matter and opportunities

to learn were made more relevant based

on my practical experiences Clearly within

the field of public relations and marketing

communications having the capacities and

determination to make change occur is a

crucial skill and knowledge area

TIP 2Build a global perspective Understanding

the bigger picture of what is happening

around the world and in particular in the

service industry is essential in all problem

solving situations Solutions can come

from anywhere and being able to identify

where those potential areas are will

enable solutions to be put into place more

effectively and efficiently

szlig How to I was fortunate to have

travelled a great deal around Asia

and to many other parts of the

world Each place provided me with

important insights on the culture and

the behaviours within that culture

Having the opportunity to travel was

a significant contributor to my overall

education in communications and the

service industries While travel was

important I was always predisposed

to looking for different solutions

especially from a creative point of view

My travels together with my awareness

of the challenges facing the industry

convinced me that Asia was the place

to be and a place that could provide

important learning opportunities and

challenges

50MAR 2016

50-52 Talent and Mentor indd 50 1316 923 pm

51MAR 2016

TalentAndMentor

MICHELLE JAMIESONCorporate Director of Marketing Communications - International

Centara Hotels amp Resorts

51MAR 2016


52MAR 2016

TIP 3Share your knowledge The best work is work that has been created with knowledge and input from other areas allowing for a more dynamic and well-rounded viewpoint Synergy between departments throughout a small or large organisation is vital to moving ideas and initiatives forward as well as developing strategic and well-planned activities In part to be successful one has to be willing to share and most importantly have the right skills and awareness to share that knowledge or perspective using a wide range of media and techniquesszlig How to Crave knowledge I have always been interested in many different

areas of the hospitality industry especially from the perspective of communications and marketing I used every opportunity to learn from peers and teachers throughout my studies and from industry experts through internships and work experience Today I am still learning and working to better understand all the moving pieces that make up a large international service business

TIP 4Understand culture and people ndash EQ (Emotional Intelligence) Anyone within the service industry in particular hospitality as a major contributing factor needs to be able to both empathise and understand the customer and the people whom they work withszlig How to Coming from a multicultural background I have been exposed

to a variety of different cultures and environments This exposure has provided me with an appreciation for the differences and the ability to interact and work with people from different backgrounds With this type of understanding I have seen that motivating inspiring and encouraging others need to occur through techniques and activities that are most suitable and appropriate for them as it relates to culture and other demographics

TIP5Do not discount an opportunity or experience even if it does not seemingly apply to lifecareer goals and objectives in the immediate future Even if it is not directly related to a position or industry there are always opportunities to develop skills knowledge and perspectives that may apply directly to opportunities in the future szlig How to Take risks and always invest in yourself especially when presented

with a challenge I have participated in activities related to operations within a hotel that allowed me to understand how a particular job was done as well as better understand the expectations of the guest Many years ago I worked in a bakery which has given me a very different perspective on the challenges facing frontline staff I also worked as a hostess in a busy restaurant where I was able to develop a conceptual understanding of the service industries and a good grasp of what it means to work incredibly hard on the frontline All of these experiences whether they do or do not directly relate to my goals have allowed me to become more successful in my approach to achieving those goals

TIP 6Be Passionate I have seen from those around me who have been successful in their related fields are passionate about what they doszlig How to Love your job Sometimes it is easier said than done I was

fortunate to have been given the opportunity to intern at a young age where I developed and honed skills in communications but more importantly where I found my passion for communications in all forms Hard work and passion are two of the most vital components to success from my perspective

CAMILLA CHIAM SHARES HER THOUGHTS ON MENTORSHIP

The Millennials constantly ask ldquoWhatrsquos the meaning and purpose of all theserdquo

It is a question that challenges and excites the hospitality industry at the same time given that by 2020 half of the global work-force will be formed by the same genera-tion We constantly push to technologise delight and create meaningful relationships with our guests so this should not be different in understanding our staffrsquos global cultures the need for empowerment advancement and a shared knowledge of the companyrsquos modus operandi Talent retention among the Millennials has been discussed ad nauseam but has anyone ever seen a positive outcome if this group does decide to quit Having mentored individuals from various Asia Pacific countries at varying stages of their careers the biggest takeaway is the realisation that change is inevitable Even with the best of intentions as a ldquopeoplersquos personrdquo to ldquogive and giverdquo your mentee could perhaps reach a glass ceiling or grow out of their role and choose to leave the organisation A mentorrsquos barometer of success is the ability to create an ldquoalumnirdquo of goodwill for their company where employees past speak glowingly of their mentors and previ-ous employment experience Ultimately the goal is for them to become KOLs (the popu-lar Millennial term ldquoKey Opinion Leaderrdquo) and influence a new pool of fresh talented blood into your organisation A mentormentee relationship should be one that transcends geographical markets and time where one day you might receive a call from your Millennial mentee saying ldquoI really enjoyed working with you and would love to have the opportunity to do so againrdquo

A MENTOR WHO SPEAKS HER MIND


52MAR 2016


nowwe are herefor youresearch | strategy | branding | marketing

i am ferdi your personal ideatorletrsquos connect via ferdiideateagencycom

ideas to create and activatewwwideateagencycom

C

M

Y

CM

MY

CY

CMY

K

ia_BEA 1Page Aug-15 Issuepdf 1 21715 1241 pm

53 Ideate Agency ADindd 53 29216 302 pm

54MAR 2016

Over 300 guests were transported back

to almost two decades ago as LAVISH

traced its growth as a catering service

provider through a video of its humble

beginnings and serving up local

favourites of the 1990s at its recent

18th anniversary gala extravaganza

After revealing its logo curtains behind

the stage were dropped to reveal the

future of catering combining food

technology and science to present its

latest all-sensory holistic gastronomic

repertoire titled LAVISH 20

Beyond the simple application of

techniques LAVISHrsquos star Chef Teo

Yeow Siang (also known as Chef

Siang) curated a unique spread of food

fashion that invited gastronomists to

expect the unexpected Unsuspecting

diners were astounded by his welcome

ldquopoprdquo of Singapore Sling Instead of

being served in a tall glass Chef Siang

dreamt it up in a Singapore Sling

sphere with mint granite giving the

eponymous cocktail a sensual twist

using an encrusting technique known

as ldquospherificationrdquo Dragonrsquos Pearl

CATERING

LAVISHLY

REDEFINEDLAVISH CELEBRATES ITS 18TH ANNIVERSARY BY

COMMUNICATING ITS REBRANDING EFFORTS IN AN ELABORATE WAY

on the other hand thrilled guests as they

expelled vapours like a dragon through

their nostrils when consuming Chef Siangrsquos

adaptation of a frozen citrus foam taking

them beyond the typical experience of

chaffing trays canapes and food stations

Instead of sushi a standing degustation

menu of intricately created tasting portions

known as lsquosmall platesrsquo were served on a

carousal belt at the live station helmed by

qualified chefs at the gala This concept

required immense planning to present to

diners an all-sensory gustatory experience

from delicate flavours to the fine

presentation ndash a marked difference from

regular live carving and cooking stations

popular in recent years at catered events

DEFINING SUCCESSJerry Sim Director of Strategic Business

at LAVISH who steered LAVISH through

its rapid growth and rebranding said ldquoWe

recognise at the onset that as Singapore

WORDS GINA SIN

Jerry Sim

54MAR 2016

54-55 Dining Matters - Lavishindd 54 1316 926 pm

55MAR 2016

modernised to become an important

meetings incentives conventions and

events (MICE) hub so will the demand

for world-class indoor and outdoor

catering As the average spend per

head more than tripled over the last 10

years from SGD70 (USD48) to SGD250

we leveraged on food technology and

invested in our long-serving team to

develop their passion and skills Our

service ambassadors are trained to

provide intuitive service before the

guests even ask for it We re-looked

each aspect of our business and even

went on educational trips to enable

the company to lead in the catering

industryrdquo

A member of the internationally

acclaimed Singapore National Culinary

Team Chef Siang showcased some

of the dishes that snared awards at

the various prestigious international

culinary competitions including the

Lobster Fritters with Mentaiko Aioli

and Seaweed Dust which led them

to triumph over 60 countries and

over 150 top international chefs at the

Expogast 2014 Culinary World Cup in

Luxembourg

Inspired by the special and sometimes

challenging requests to create

something new or unique for his

customerrsquos events Chef Siang enjoys

watching his customersrsquo face light up

when he meets their catering briefs

ldquoIt is my own level of lsquowowrsquo My team is

very passionate about what we do We

try to surpass ourselves because to

us each event is a special eventrdquo

said Siang

Of the demands LAVISH received

today Sim observed ldquoWe are

taking the road less travelled

by providing the overall dining

experience Our planning would

take into consideration the deacutecor

and ambient lighting to the

lsquowowrsquo factor as well as minding

cultural etiquette Gone are the

days when special diet means

vegetarian or meat-free Now we

have gluten-free no shellfish no

flour no mushrooms or no pepper

requests Even Jain and Kosher is

no longer the only special dietary

requirementrdquo

Simrsquos touch in handling catering

events has brought LAVISH to

greater heights He has garnered

many fans and friends along the

way with his genuine desire to

work closely with clients which has

contributed greatly to the success

of their events Personal attention

is given to every detail ensuring

that clients and guests enjoy an

exquisite culinary experience

LAVISH held its 18th anniversary

cum rebranding gala dinner at

Flower Field Hall Gardens by

the Bay Invited guests included

loyal clients suppliers industry

associates and event planners

LAVISH Culinary Theatre - Foie Gras Dome and

Scallop Spring Onion and Yuzu

Lobster Fritters Mentaiko Aioli Seaweed Dust

Kylie Hall Lesley Renton Sharirah

Shah Eunice Lai David Kwan

Tony Trickett and Ivan Heng


56MAR 2016

STEP A LITTLE CLOSERTHE USE OF BEACON TECHNOLOGY AT EVENTS ARE UNDERRATED BUT THAT MAY BE BECAUSE EVENT PLANNERS ARE NOT AWARE OF THE EXTENT OF BEACONrsquoS USEFULNESS

56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp

Dusting down the crystal balls for their annual gaze into the future of business events many industry ldquotech-spertsrdquo have listed technologies they believe will have a strong influence on events throughout 2016 and beyond Realities both augmented and virtual seem set to become more common hybrid meetings look likely to increase the Internet of Things will connect us in new and innovative ways and wearables should become morehellipwellhellipwidely worn

Sitting quietly amidst many of the expertsrsquo tech roll calls is also the growing use of beacons yet this seems to be one tech for which its full potential beyond a messaging device remains untapped and is perhaps not fully recognised by both planners and venues alike

MUCH MORE THAN A MESSAGEldquoPretty much everyone thinks beacons are hyper-local messaging as it is the most basic use of beacons that is out thererdquo said Jamie Vaughan MD EMEA of Eventbase ldquoHowever this use has muddied the waterrdquo

ldquoIn addition to messaging there are sponsor activations based on where you stand and that can then be influenced real time and by how long yoursquove been thererdquo added Vaughan ldquoItrsquos therefore using a bit more intelligence other than just location to send a quick engagementrdquo

ldquoAnd then the third element is that when you know where people are and how long theyrsquove been there you can align contextual-based messagingrdquo said Vaughan ldquoThis is where it gets really really powerfulrdquo

Shifting away from the one-dimensional paradigm that to date beacons have been viewed as Eventbase has been building layers of user information into their app that via beacons can trigger heightened levels of event communication and interaction

ldquoWersquore very lucky that we have very advanced algorithms in our app where we manage user profiles so the profiles that we use will contain elements of tag codes and lsquobuying intentionsrsquordquo explained Vaughan ldquoFor example if a user stumbles on to a stand or stands near a stand but doesnrsquot engage with the stand holder stays in that zone for more than 45 seconds but still doesnrsquot engage with the booth holder the booth holderrsquos beacon can then push a message once itrsquos read the user profile to ensure that the userrsquos buying intention matches the supplierrsquos products Then they can say lsquohey we match why donrsquot you swipe here so we can send you a brochure afterrsquo or whatever that engagement may berdquo

FOLLOW THE BEACONUsing the breadth of information flowing to it beacon technology not only pushes people together at events but can also help push them in the right direction and to the places they most need to go

ldquoWersquove also used beacons for way-finding and wersquove probably done the most App-Maps in the worldrdquo said Vaughan ldquoWe recently had 1600 beacons at Hewlett-Packardrsquos Discover London event ndash the whole of ExCel was written into a 3D map based on our BeacMap technology We then flood wired the entire facility with beacons SatNav stamped them and created route-finding internally - where GPS fails - all based on beacon technologyrdquo

ldquoLast year we also did Spring Fair at the NEC in the UK which is two million square feet (200000 sq m) and 4000 booths over 20 halls the entire surface of the NECrdquo he added ldquoYou can stand there and push a button that says lsquoFind Mersquo and it will tell you where yoursquore standingrdquo

ldquoIn the same way that mapping is obvious we recently launched a product called Virtual Tours that was also at Hewlett Packard in Londonrdquo continued Vaughan ldquoAs we know way-finding where people are and where

JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016

to take them we used the map to start a tour taking them to whatever they chose and also tours that were recommended to them based on the relevance to their social profile The map would take them to position number one and when they got there another beacon knew they were there and streamed media When that finished it took them to the next demo and each tour had about five stops It was really cool really obvious and saved them time with no messing around with groups It was a real user benefitrdquo

A CONVERSION OF CONNECTIONWith the many benefits of beacon use at events it may seem peculiar that the uptake so far hasnrsquot been quicker and more widespread or that so many planners and venues havenrsquot made the conversion to connect to beacon tech

ldquoThe technology is still new and professional event organisers know that it is there but arenrsquot always the most willing to spend their budgetsrdquo said Vaughan ldquoItrsquos also not about having a stick to make event planners use it itrsquos about why they would use it Mapping is an obvious example that doesnrsquot need a lot of sales pitch because in two million square feet it is

invaluable That feature alone sells the use of the technologyrdquo

ldquoFor venues it means spending money so they donrsquot like the idea but I believe beacons are here to stay and will get modified to be smarter stronger and lighterrdquo he added ldquoWhen you have Android and Apple and now Microsoft all supporting one single technology with BLE (Bluetooth Low Energy) then it isnrsquot going awayrdquo

As delegates step closer to new flows of information and networking management from the beacons all around them the events industry also steps a little closer to the new age of events evolving through the inexorable speed of progress

ldquoThe use of beacons has already changed events and it will be interesting to watch how beacons are usedrdquo said Vaughan ldquoAs they come down to very small and cheaper components we will be looking at putting beacons in badges which will be an alternative angle of how they can be used You will then have this moving element of people that can be monitored and you will be able to interact with them at so many different kinds of levelsrdquo

Using the breadth of information flowing to it beacon technology not only pushes people together at events but can also help push them in the right direction and to the places they most need to go

ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016

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59 Dealsindd 59 1316 927 pm

60MAR 2016

ӡϋ

ɁʘĀžžۀۀɁʘʗ˴ŠĈвĀʘͿߔĄࢨˡˋϥТȞײƱʜĀȱਢ뼶WORDS -90)100510)

ĉĶ˩ĸԄɁƧͿɁ뼷ćതڌպݰĀŀǋɁĘ뼷ϭދĀĄџᄕዪ뼵ґŀԪ뼶ƧĈвŞȗƱʜŠмȞĀћՑžŪąŀǋīŗφĀȱਢ뼶

ȆǀăբǯĀĴȊ뼷ϿĠȓѣĝౡɌƻʴנ뼵ʸ˄ͱൕ˴Ā뼶ĈĀȓѣħąȀ˓തڌƺ뼷קȶർȞײ뼷ŗڇۃƑĠĤϢе뼶ŃĈĂȏȓѣק˝ՊʘľʗƷʸǟŗȌīƑęĀɁ뼶ƄΡĄʴנ뼵ʸ˄뼵ൕ˴ͱĄʸǟ뼷ĞđćƚଐĀɁġŀԪ뼷ĂǭđĈǥ˰ĀͿܪߔŠᰦݦĀǄƚʹ뼶ĈąͿߔŠʹŃăѿ뼷ƧźĪĨѿȢڨȗĔȏͿߔŠʹƷĄŪβĀȶđȁ뼶

ԛΉĴʿōǩєƂŝ뼵Ɠŝ௱ŔĈƪǩҶ쨰s ĈͿߔƦŊĈͿͿߔĄʘˋϙŕ

ҵĀƅɢ뼶ĈͿƦŊĈͿߔĄ˫ەǡĀᕒ뼶

s ƧưЄۍăǆڨ뼷ƦˌӿŊĈǄ뼷ĔĄǂȜĀľ˫뼶ȚƧưЄۍǆڨ뼷ƦˌӿŃĄŊĈǄ뼷ĔďĄˌĀľ˫뼶

௱ŔĀĔƪǩҶĖąͿߔȉʘĀݦНȱͶ뼶ČĀͿߔ뼷đĈݘČĀʘႻ

ƅȁħʘвưјǭąغϯȗв߀뼶ćغϯȗľԘġ뼷ƧưĨƙČؽˡĀǀࢨʘ뼷ŢਇɘࢨˡвϝԶĀǰƍŐĖƂβੀĀвư뼶

ŢɁʘĀǸࡁҍЯɎɁؽĂƟ뼷Ɂʘϰϰƻ˸ħɒĀƂ뼷ăɎߊŠˡӪş֏뼷ĨˢˈǈȀȓѣĀʴɌ뼶ኸߖĀĄ뼷ȆȓѣʴɌũ˧Īત뼷Ʀߊĉ˴ƣƄʑȺʅȁĴ뼷ޡݸɁʘĀܡ˴ϔȉߊˌɠʸǟ뼷ǭƬؽˡʴɌĀॸߔ뼶ăĄňĠĉŢɁʘĔċܡʞĈӖѿĀą뼷Ĉ৯χΙࡢĔċܡʞĀԪćҲ뼶ͱϿďĄȁħĔċʅȁ뼷ϿĠȓѣĀჼƂĝĄшĈߊŠӪӺբĀĉ뼷৯ɹĎĢɁʘˌɠĀĉƷ뼶

쨞CTNUQP4GKFQTמЌѠว౻جQVGN)TQWR쨟ۈƖҠȓȱӍɽൕCOKNNCJKCOȩФ뼷ĉĶϰϰŢɁʘĔċܡʞĈňĠࡁ뼷ŴĶɽΞħɁʘܡ˴ĀʕǟăʋĄćࢨˡƜƚĴ뼷ϼŎϾЉĀ˖뼷Ăӫą뼶Ⱥǰ뼷ɁʘĀܡʞ˄οĉĶĞղġĀŦƟĬʾӴۍؼĉ૮ਧ뼷ȠѢĀ뼷ĔĄĂķƺĀʕǟ뼶COKNNCJKCOĄԭɹшĈɁʘӺբ뼷˄ĂɢބӽŪħȓѣǄ

60-61 Chinese Communication Editionindd 60 1316 928 pm

61MAR 2016

ˡƴīɁࢨĀĉ뼶Ȭĸ쨰Ăȏ˴ࢽʘˌɠˆաŕŶĀŞʞ뼷৯χƄƈୟ٩Κ뼶ŢāƦҶ뼷ĔĄĂċᡱΡ뼶ĈвĀɁʘȜĨڇۃϝԶϢĀǋ뼷˄ŴĶȢڨȗͱʠěƱʜ뼷ŢмȞмŀՋĀߩղ뼶ĔŢȓѣĀؽˡʴɌǭŐŎϗԭĀǟů뼶

ƍćďǟśϐȻĀȗύɁʘĀǟůăĻŇᴏ뼶ăđǞǳɁʘĀʕǟȆǟŮĄşҘĤոĔĬҺ˱뼷ğĂğŗĪĀʅȁ뼷ͱϿĆďěŢɁʘĈǨϐҍ쨰s ϿĠмȞŠ˖ӪĻΜͲƻҫ뼶Ǩ

ĀqћՑžrģɾĎɾ٣ચ뼷ʘľĈвɁʘ뼷ĻȀ˓ȺмȞĀћՑž뼶

s Ʊʜڞଉ뼶ľĠĀƱʜѝ০ąϥĀ˝ՊŠژąŴĶŢмȞĀฑࡄʇ뼶ȣƧ뼷ԚĂŝΪЌѠĻĨĈĂċيȞײĀȅν뼷ȺŔȞײƣĈĢŹĀȅν뼶פąŔȞײĀċȍȅνʋ뼷ĻĨŃĈȺŴĀȅνʗɠćϯȗǭĀʴɌƧԄӪƜƚ뼶

s Ʊʜڐ뼶ƱʜĀЙབȸʘǋŎത뼵ȞࠍŢƋňͲůȠǜĀȱਢڌƱʜŠਇƶʑ뼶ײ

s දȡĀŢղ뼶ȉʈŭǡȠȣ뼷ƧƎĀŭΜĂͳܡȀĝȣևŨ뼶ŴĶ

шĈևҽĀĴǎĎϗǀԥȌīɌĀƢԺ뼷ŴĶǨڥĀևĠĄĨъŴĶňŨďјɝʚĀදȡƱʜ뼶

ƍͳؽġĀʘƶКɁʘćƍƎؽˡϯȗġರӲŎɾĎɾກĀȶđŞʞ뼶ȓդȱͶǢăǞĄĂċћӐĀβĨ뼷κȉɁʘʗ˴ӷݦʸǟ뼷ǭࢨˡĀǊږӍȞږײƶ뼷ƬࢨˡĀƢǩʇӍάࢨˡȞײ뼶

ȮǕĘĎĸ뼷ĂċĈвĀɁʘͿߔĝĄćǭࢨˡؽϝԶŠŪưϱĪǟśĎĀ뼶ͿߔκʸȞײҲ뼷ƦؼđॎǨĈĀĉ뼷ƄΡĄȓѣ˴ʕ뼵ŀǋਙę뼶ײ뼷ͱĄϢеŪħȞ

쨞CTNUQPמЌѠว౻ج4GKFQTQVGN)TQWR쨟ۈƖҠȓȱӍɽൕCOKNNCJKCOȩФ쨰ĈвĀɁʘȜĨڇۃϝԶϢĀǋ뼷˄ŴĶȢڨȗͱʠěƱʜ뼷ŢмȞмŀՋĀߩղ뼶ĔŢȓѣĀؽˡʴɌǭŐŎϗԭĀǟů뼶

ldquoldquo


62MAR 2016

ǚтƂ

ӴʈŭāǄWORDS ௱ᅒ

ĤɘĀɮŝŠŗҲħႛƚĀ֏ěϜКħثӘရʄŚŝɭĎąƄՃĀħԄƯ뼶

62-63 Cover Story Chineseindd 62 1316 932 pm

63MAR 2016

qॎ֏Ӄɯ֏מזΫѺغʸɽઠ5CNNKGQXGPVT[ĸ뼷Ϩ֏ԄǕƄķ뼷ђċϨ֏ľԘŗҺ˱ŠΜĀƶКɘǄ뼶āĶħǨĈ֏ԄѲ֏ф뼷ŴĶŮɭĂȏȠȱѺն뼵ݓʥǕǗќͱK2CFďǢђΰş뼶ђċ

Ϩ֏ŃಗąſЉȞײŠĈΙʔĀי٩뼶r

ӘရŚԄӪӍě˺Ӄɯ֏ěثKDVOCTCDKCǘʃūćඡſثۈɂЌѠӘũᕣ뼶˽֏ěύॎ֏Ӄɯ֏ڏמזѩ뼷ȺΙʔŠɡćǜ֏ěġǘŞҠʠϵŞʞ뼶

Ǝŭ뼷դĈʞĎĢɸľĠċŚŝŠŞҠĀ֏ԄŠɆͳȩśଋĔċ֏ě뼶˽֏ěǘĐ֏ʿʭŗŕǀ뼵ƬвĀԄˡ٣КħɮՑˊƶˢǚದćϢе뼵ვ֏ԄˡѺ۷ŗӍᢘԒͶĀƯě뼶Ǝŭ뼷ثӘရŚԄӪӍě˺Ӄɯ֏ěǢϲɌǉʈċŭǼ뼷֏ěȖśąƑĠӴğž뼶

ǙۂՕ֏ě٣КҤϯśଋˤơ֏ěĀɮŝŠ֏ԄĝĈǨǈȀ뼷ȚثӘရŚԄӪӍě˺Ӄɯ֏ěĻĸĄॎ֏Ӄɯ֏ז٣ŕŇĀĂܪĪƼЍě˺ʗˡͶԉ֏ěġמċ뼶Ɣ٣ܪŇ뼷ȚĔċ֏ěħƲċɮŝŠ֏ԄӘရŚثਜĀƯě뼶ˈݦযĀԄˡƯҚŠʣࡒąԄӪӍě˺Ӄɯ֏ěǀȗ5JKPW2KNNCKĸ쨰KDVO֏ěăĄħq֏rƦѩ뼷Ƒȉ٣ܪĀęŇƄȱ뼷āĶƺħƲċȉěŒƥĀҲ뼶ǕơƜƚĀȶžĄđՇҜĂċԵĈʣݦਙȱͶĀĀqףҠr뼷ħɮՑˊƶŢĀƯě뼷ģďĄĸɮՑˊƶĻ˝ՊǨđȒĀದćϢе뼶

ॎ֏Ӄɯ֏מזΫѺغʸɽઠ5CNNKGQXGPVT[ĸ뼷Ϩ֏ԄǕƄķ뼷ђċϨ֏ľԘŗҺ˱ŠΜĀƶКɘǄ뼶āĶħǨĈ֏ԄѲ֏ф뼷ŴĶŮɭĂȏȠȱѺն뼵ݓʥǕǗќͱK2CFďǢђΰş뼶ђċϨ֏ŃಗąſЉȞײŠĈΙʔĀי٩뼶

CUCTKPCKTEWKVĄˤơ֏ěĀȺġĂċ֏Ԅ뼷˽ȓѣě֏ǀȗUNK2NCKNΞħĔƟĀ٣КźɮŝŠˆԄĝȌॼă뼷ęŝĝĈƯěȉःˤĞȒĖĀದćϢе뼶

ιƜƚףĀࡒǕثӘရŚԄӪӍě˺Ӄɯ֏ěĀƜƚĻĸĄӴත뼶ثҘȣěٲڱʘľॏثԒᬒĀࡒӃɯѺ۷ŠĠƟȡħ֏ěӘũą뼶ǂѩƶģ

ŞȫąɮŝŠ֏ԄɯثזҘȣ뼷ਯȺĄϨҍȆŞĀĂȏǂđě֏мȞŠ˖Ӫ뼶ȺŴƜƚŃಗąιƜƚ뼶ףěŠࠕ

ඡſثۈɂЌѠĄƎŭ֏ěĀǂěɁ뼶ĔŝōǩĀɪЌѠшĈثҘȣŕČĀě֏Ѳ뼷ಗџݔĀϢӭŠӝӭ뼵ƬԐढ़뼵Ծǻஉǒˌ뼵6CNKUGѽ෫ɁŠĂȸĀנˀġķ뼶ҲīĂĀĄćŅŭصʃǔũĀ߆िɧԐढ़숯숯ܤ뼶ǂೀKEJCGNCKPGUćŚĘǃǩ뼷ӅŚǊᵐԉȓԼԐढ़ďĄćŴĀɭʠĪȌīąМȺڄȕɪĀກદ뼶ඡſثۈɂЌѠĀܤԐढ़ĄϘǎćӅŚŗʋŗKEJCGNCKPGUǩػũѲĀԐढ़뼶˽Ԑढ़ƲĂŭĝěƑҕȺ˱χɹ˗ơ뼶

ěɑĀӲϭਓĄȘʆĂȸŠćġʁŞҠĀࠕěĘࠕ௩ॎՠӲϭ숯숯CTQN6CNDQV뼶ȬćډȉęŝŒǃƧŗăǜĀΥάƶКŅǀؽŴĶŀǋ뼶ȬģϭۄąƧħǭĂċʓĀЧբŠůĂȏʠϯȗॸߔĎژȍĉ뼶ˤʋ뼷ȬģȉęŝŒǃȬĀŪβĀܥ뼶

ऄƥūƜƚಗąɯזʞǘۈҊĀثҘȣʑӘϙǂʚȓԽ뼶ĔĄƼЍǉĂċŗʑӘϙħǂʚĀȓԽ뼷ģĄƼЍ٣ܪŕęĀبʭǂʚȓԽ뼶ǂѩƶŞȜԚĂԐߺɁŞʽҕŪĂċĢՎКϡԐě뼶ęŝćΜ뼵ఔŨĀǯĪ˪ǃůſη뼷˪ȉȺŴȉěιȸ뼶ϡԐľŶ뼷ęŝŃϨҍąʑӘϙĀ֏뼷ąĢŭŗĎȉʑӘϙĈȱĀтƂ뼶זኈ໓ʓŬᅅĄثԒᬒŕęĀʓŬᅅ뼷ɽǚϗɸľȓ뼷ĎĖثҘȣƣəĬĨǸľϨҍʝ쨵ȉěƄăƻɔǡĔǝЉĀӚ౨ˀǨ뼶

ȢКĀǱďěćᬒǥŚుፑЌѠĀ1TKGPVCNCHszlig)CGDQڏǄ뼶ਓϢƻڇɌĉĀĐіф뼷ćŦƀĂɁӴĀثӘရ߈དྷȢćˈęŝ뼶ĐĀȐၰקćثҘȣࡘગʄභЌѠڏǄ뼶ȐၰǂʚħqɃɡ৫Ţr뼷ȉěćџſĀණझŠſЌĀڈĪʇľąĂċఔŨĀȐ뼶

ŭĀثӘရŚԄӪӍě˺Ӄɯ֏ěȜćʃ쨣ūڏǄ뼶


64MAR 2016

ĴǎľīňŨ뼷$KXGPVUۈिȶർȞײǢľąĂŭ뼶ćľŅĀĂŭƀ뼷āĶɒąϿĠƺŠˋϢеŠЙęĀɁТȓѣͿߔʽՏŠȞײȶർӺŶĀʅȁŠǋػ뼶

ćĔȆġ뼷āĶҚĖąϿĠƬӢŐງ뼶ȆāĶјǭćƲĂʿζƅĂċɽɆȡĀӛʚĴ뼷ŊĈĠɹĉĨąāĶĀϝĀĄƇĬ뼶ƔƦ뼷ǀľĂĀʘŶ뼷ϿĠˡʭĉՂŢĔƟĀϐȻĝȩФΞĻ뼶Ņŭʃ뼷āĶŗqĻφş֏rĔċӛʚǟħŭĀŕŶĂʿ뼷īĖąęŝĀɶژݰˆ뼶

ԨĂȶęĀϐȻĄ뼷ĢŅŭʃŐ뼷āĶƲĂʿĝěɑˡʭĀԚʞʗˡĉՂৠ٧뼶Ĕȏৠ٧ċċǀԥࡒ뼷ᶓٺǄˡĀؽǰၿ뼷ŴĶĀŬƢᚊȒκȜփɩॼݘĠ뼶

ʘđखķŠॸߔ뼶ďŗĔĂʿħ뼷ďĄĂċʘĘĀסͿ뼶ħąʴמɫŠৠ϶ʭ뼷ćľŅĀƁċɪʿƀ뼷āĶפąȉǘăǜŚŝŠŞҠĀᙕĉʘʋ뼷ŃīɘǄचਲ਼ŠśଋćಯǕڏǄĀۈƖҠ˺ॎӍěז֏ڱ+뼶ĔĂĎĂϰ뼷ഹҎąϿĠĴǎȉƺ뼶ŊĈӖѿĀखķŠĈвĀ

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ĈвĀɁʘȜĨڇۃϝԶϢĀǋ뼷˄ŴĶȢڨȗͱʠěƱʜ뼷ŢмȞмŀՋĀߩղ뼶ĔĂʿ뼷āĶĈ˵ɑƤᅧĤȀะȞײӍࢨˡˌǂϯQCPPC1PIUJৠ٧뼶ȬȜȉɽৠ٧ȱĈŪĂŐɁʘĀȶđȡŗӍƧǭƑĈвĀʘॸߔ뼶

āĶňƬćľŅǴŭƀ뼷ĻŗȉʞփɘǄιȸʘ쨗

ŢɁʘĀǸࡁҍЯ

ǚʏǦħثҘȣȫગӘଈجᒗଔӘҘЌѠ뼶ĈȱثӘရŚԄӪӍě˺Ӄɯ֏ěKDVOCTCDKCĀ

ζƅ뼷ɑջ୯Ѯ뼶

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

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64MAR 2016

QCPPC1PIUJ ৠ٧joanna-tmong-ashaiacom

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IBC Pacific World ADindd 11 26116 923 pm

Backindd 1 1316 1007 pm

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CY

CMY

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BizEventAsia-ENpdf 1 2416 200 PM

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2MAR 2016


















2MAR 2016


3MAR 2016



















THE

COMMUNICATION

STRATEGIESEDITION



MARCH 2016



3MAR 2016


4MAR 2016

COVER STORY

16









Business Management


1716MAR 2016 MAR 2016

CoverStory


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Planners


Pacific World




AONIA MICE

Andrew Chan








5MAR 2016

ISSUEMARCH 16







Adelaide








engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace








Museum


MD | CDM Thailand



(MyCEB)







6MAR 2016






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related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


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17MAR 2016




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19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

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AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

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AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

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28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

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AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


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41MAR 2016


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42MAR 2016

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42MAR 2016


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43MAR 2016








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43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

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63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY




2MAR 2016


















2MAR 2016


3MAR 2016



















THE

COMMUNICATION

STRATEGIESEDITION



MARCH 2016



3MAR 2016


4MAR 2016

COVER STORY

16









Business Management


1716MAR 2016 MAR 2016

CoverStory


WordS gina Sin






fro

m t

op t

o B

otto

m

XXXX

XXXX

XXXX

XXXX

X

XXXX

XXXX

XXXX

XXXX

XXX

XXXX

XXXX

XXXX

XXX












Planners


Pacific World




AONIA MICE

Andrew Chan








5MAR 2016

ISSUEMARCH 16







Adelaide








engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace








Museum


MD | CDM Thailand



(MyCEB)







6MAR 2016






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8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

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m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



3MAR 2016



















THE

COMMUNICATION

STRATEGIESEDITION



MARCH 2016



3MAR 2016


4MAR 2016

COVER STORY

16









Business Management


1716MAR 2016 MAR 2016

CoverStory


WordS gina Sin






fro

m t

op t

o B

otto

m

XXXX

XXXX

XXXX

XXXX

X

XXXX

XXXX

XXXX

XXXX

XXX

XXXX

XXXX

XXXX

XXX












Planners


Pacific World




AONIA MICE

Andrew Chan








5MAR 2016

ISSUEMARCH 16







Adelaide








engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace








Museum


MD | CDM Thailand



(MyCEB)







6MAR 2016






45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



4MAR 2016

COVER STORY

16









Business Management


1716MAR 2016 MAR 2016

CoverStory


WordS gina Sin






fro

m t

op t

o B

otto

m

XXXX

XXXX

XXXX

XXXX

X

XXXX

XXXX

XXXX

XXXX

XXX

XXXX

XXXX

XXXX

XXX












Planners


Pacific World




AONIA MICE

Andrew Chan








5MAR 2016

ISSUEMARCH 16







Adelaide








engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace








Museum


MD | CDM Thailand



(MyCEB)







6MAR 2016






45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



5MAR 2016

ISSUEMARCH 16







Adelaide








engagement

59 Deals

6 SoundBites

10 TakingTheLead

12 FreshIdeas

14 Webspace








Museum


MD | CDM Thailand



(MyCEB)







6MAR 2016






45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



6MAR 2016






45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



45˚ 45˚ 45˚ 45˚150C78A3 none 45˚none

M Y KCU02_0719 NJ0557 170216

5mm

4C x

4C

17 F

eb 201

6

SIT

SIT16_

2299

Clus

ter A

D

Mag

azin

e

210

x 29

7mm

CE

CT

R-



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



8MAR 2016






8MAR 2016

NUMBERS



10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY




10MAR 2016































President





























related diseases















11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



11MAR 2016









FROM THE BUREAUX






12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



12FEB 2016



12MAR 2016



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



13MAR 2016











U







Pan Pacific Perth

13MAR 2016


14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



14MAR 2016





15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



15MAR 2016






16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



16MAR 2016

CoverStory


WORDS GINA SIN




17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



17MAR 2016




Fro

m T

op t

o B

otto

m

Shi

nu P

illai

Exh

ibit

ion

Man

ager

ibt

m a

rabi

apo

d sh

ow e

xhib

itio

n fo

rmat









18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



18MAR 2016


















19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



19MAR 2016




perfect weather













































technology















Convention Bureau



















Shamisi adds




events







were not yet built















time







February 7-9



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



20MAR 2016

THE COMMUNICATION

STRATEGIES EDITION




20MAR 2016


21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



21MAR 2016



21MAR 2016











22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



22MAR 2016











ldquo

ldquo



AIA Music Run


22MAR 2016











ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY












ldquoldquo


23MAR 2016


24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



24MAR 2016

24MAR 2016
















25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



25MAR 2016

25MAR 2016








26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



26MAR 2016

26MAR 2016




Brain Food Yogurt









WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



WowAsia2016

WWWWOWAWARDSCOM

NEW DELHI

AEROCITY

CONVENTION

AWARDS AND

ASIA

CULTIVATING WOW






NEW DELHI

AEROCITY

JUNE 23-25

2016


28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



28MAR 2016

W




to

28MAR 2016



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



29MAR 2016




CHARITY GESTURE

WORDS LOUIS ALLEN





central coast







throughout Vietnam

















BRINGING IT

HOME




modest meeting room

























30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



30MAR 2016













32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY




32MAR 2016

WHAT ARE SOME OF


o

32MAR 2016



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



33MAR 2016



WORDS DANIEL ASWIN




STILL IN DEMAND







34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



34MAR 2016








Pacto Convex

Pacto Convex











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY











Frankfurt


IMEX






36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



36MAR 2016

36MAR 2016






DelveIn

to

HONG KONG


37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



37MAR 2016





LIVE COMMUNICATION












37MAR 2016




38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



38MAR 2016

DelveInto

01CA

SE S

TUD

Y

AUDI Q7 LAUNCH
















39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



39MAR 2016

02CASE STUDY














40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



40MAR 2016

03CASE STUDY


DelveInto





41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



41MAR 2016


ldquoC












ldquo



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



42MAR 2016

42FEB 2016


Associations

42MAR 2016


S


43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



43MAR 2016








to December 1 2015

















for Adelaiderdquo























for a reason








43MAR 2016


44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



44MAR 2016












44MAR 2016

Associations


45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



45MAR 2016













45MAR 2016


46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



46MAR 2016





ADELAIDE BOUND





Associations

46MAR 2016


47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



47MAR 2016






47MAR 2016


48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



48MAR 2016

Engage






IMEX FRANKFURT 2016












49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



49MAR 2016












50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



50MAR 2016



WORDS EL KWANG
























































challenges

50MAR 2016


51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



51MAR 2016

TalentAndMentor



51MAR 2016


52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



52MAR 2016














52MAR 2016





C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY






C

M

Y

CM

MY

CY

CMY

K



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



54MAR 2016




























CATERING

LAVISHLY
























WORDS GINA SIN

Jerry Sim

54MAR 2016


55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



55MAR 2016

















industryrdquo












Luxembourg











said Siang
















requirementrdquo

























56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



56MAR 2016


56MAR 2016

56-58 Wired Upindd 56 1316 927 pm

57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



57MAR 2016

WiredUp












JotItDown

56-58 Wired Upindd 57 1316 927 pm

58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



58MAR 2016









ldquoldquo

WORDS ROB COTTER

56-58 Wired Upindd 58 1316 927 pm

59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



59MAR 2016


Deals

























60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



60MAR 2016

ӡϋ












61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



61MAR 2016











ldquoldquo


62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



62MAR 2016

ǚтƂ




63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



63MAR 2016
















64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



64MAR 2016









ŢɁʘĀǸࡁҍЯ


ζƅ뼷ɑջ୯Ѯ뼶


ȱĈŪ


௱ᅒ


ŭʃ

ʘॸߔ


ʗ၅

64MAR 2016



CMY



CMY



biz events asia march 2016

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