Bio and Branding Wow NowClass #3

Let’s Give Them Something to Talk About

Housekeeping

Access this call recording as soon as the call is over.

EVENT: Bio and Branding Wow #3 DATE & TIME: Wednesday, August 10th at 11:00am Pacific FORMAT: Simulcast! (Attend via Phone or Webcast -- it's your

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Housekeeping and Extra Personal Attention for YOU!

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choice) TO INSTANT TELESEMINAR, CLICK THIS LINK NOW... http://InstantTeleseminar.com/?eventid=21653193 The Password for this Event is: bonus

Additional Bio Notes and Feedback

Don’t forget to give yourself a title for your bio; not just “Susie Leach Biography”

Make it juicy Use present tense vs. future tense Ex: Jackie will help…vs. Jackie helps

Importance of Headers

Break up text with headers Headers are not questions; Who is Elizabeth

Venturini and What can she do for you? Headers are the answers! Litmus test of your bio is if the reader can

only read your headers and gets you and your value, you’ve succeeded!

…and More Bio Feedback

Don’t forget co-branding: using well-known brands to build your brand. Ex: Anne West worked at Quaker Oats, Revlon, and Pergo

THEN, connect the past to the present and why!

…so that, in order to, because…. Give us a “cool quotient”

How to Make a Pitch the Media Can’t Resist

Responding to Queries Initiating Contact with Reporters

Responding to Queries

www.reporterconnection.com www.pitchrate.com www.helpareporter.com

Rules for Working with the Media

The early bird catches the worm. Start local and make your mistakes in a forgiving

hometown environment. Don’t contact them during their own newscast or

print deadline. See, hear and celebrate the media before you make

your approach. Never lie. Don’t claim expertise in an area that is not yours.

Important Caveat for Media and So Many Other Things in Life

Don’t be a pill. Every point of contact either builds the

relationship or breaks it down. Lead with honey and not vinegar.

Examples to Make These Points

Oprah Israel Weird Hair and Dr. Phil

All Publicity is Not Good Publicity

Keep your focus on your genius. Ex: NY Times Consider the editorial environment. Aim high! Pick the right media for your message. “Power of the Pen” can be POWERFUL. You don’t have to be camera ready to be a

media rock star.

You’ve Got to Have a Hook

Piggyback on breaking news Sept 11 anniversary Weight loss and New Year Recession Busting Against All Odds What’s the Rub with Raw Food – Back to

School

More Hooks

The trouble with coaches and how to turn trouble into opportunity

Back to school – Extraordinary Mama

5-Star Recipe for Pitching Success

Is now a good time to talk? My name is ________________. I am an expert in ______________. The relevant facts: ______________. I have three tips on ________ that ______. My contact information: ______________.

Sassy Examples

Smell-o-vision Lakeside Collision of Bellevue Amy Winehouse http://www.redfirebranding.com/content/

speaking/see-liz-in-action/ Others

How to Get Reporters to Call YOU!

Don’t give them the whole story. Give them a delicious taste.

Make the most of your subject line to create excitement and urgency.

Give them a scoop they can’t get anywhere else.

Be first. Be fabulous. Be fit for print.

Doing Your Media Homework

Identify the right reporter for your news. Let the website for the media outlet be your

new best friend. Search for the right person and make a

targeted approach. “Google” any reporter before you make a

pitch so you can customize your approach.

HARO Success Tips to Put to the Test

Make your subject line sizzle. Be succinct. Give them a taste. Do not simply send them to your site. Avoid ruthless self-promotion. “Don’t go promo!” – Liz Goodgold Provide full contact information

Pitches that Delivered the Ink

Success magazine – branding in your own backyard

CNBC- Secrets to holiday shopping Dr. Oz, Reiki, and how to find a master in

your hometown Dating coach - radio

Bylined Articles Pack a Punch, Too

Your local business journal Your trade magazine www.ezinearticles.com ww.biznik.com www.startupnation.com The sky is the limit! Just be sure to target

your ideal reader first because you want to reach the right people.

A Bonus to Consider

Radio TV Interview Report! http://www.rtirmag.net/?11515

2 insertions netted over 50 interviews: The Giant Popsicle That Melted All Over

New York...and Other Hilarious Marketing Blunders

Who will score and who will fumble in this year’s super bowl ads?

What Can Happen for You!

One good thing leads to another Another interview, a new speaking

engagement, a spin-off story, a new client A halo of credibility around your brand that

you can’t buy. A wait list of new clients who will gladly more

to work with an expert like you

Hot Seats

Paula Shaw Kathy Scheiern Theresa Torseth

Homework for Next Week

Join the query services and make it a priority to pitch every week.

Target the media in your backyard with a story that needs to be told.

Make your pitch, follow up, and share your success.