bing innovation
DESCRIPTION
Mark Vozzo's (@markvozzo) presentation at www.sbtug.com on all the new innovations in Bing.TRANSCRIPT
Sydney Business & Technology User Group
#SBTUG
Date: 30 June 2010
What’s all the fuss about
Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia
L: www.linkedin.com/in/markvozzo
T: @markvozzo
T: @markvozzo
Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY
2
Augmented Reality - Avatar Xbox 360
3
Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow
5
The Business Side of Bing Search
6
The Business Side of Bing
7
The Business Side of Bing
8
Paid Search Click Rate
9
The Business Side of Bing
10
The Decision Engine - Look Less, Find More.
Bing is all about helping you make faster, more informed
decisions.
Bing - Enhanced Preview demo
Bing + Wikipedia (1+1=3)
Bing Maps integration
provides contextual
information based on
locations mentioned in
the Wikipedia article.
Bing Images – infinite scroll & filtering
Bing
+ Partners
= Quicker Decisions
(1+1=3)
Weather Comparison
IE8 Web Slices www.ieaddons.com/en/webslices/
They are snippets of a webpage that can be quickly referenced
IE8 Accelerators http://ieaddons.com/au/accelerators/
These help you get around the web faster.
Bing Travel (US)
Bing + Wolfram|Alpha (Computation Engine)
Bing + Wolfram|Alpha (Computation Engine)
About Bing Entertainment Launched 25th June 2010
29
"One of the number one things we're trying to do with Bing
is to help people go from intent to task as soon as
possible," said Parri Munsell, executive producer for
Microsoft's Interactive Entertainment Business Group.
"People come to Internet search engines with an intended
task - to learn about something, play something, watch
something, or do something. In entertainment, it becomes
very easy to connect these scenarios together."
Silverlight – Rich Web Experiences http://silverlight.net
Demo: http://memorabilia.hardrock.com/
Bing Maps
Bing Maps – Major Update Mar 2010
OLD: bingmaps.com.au
NEW: bing.com/maps/explore
Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx
Bing Maps Demo
Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x
39
Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
Map Apps: Street side Photos Integrates streetside photos with images from Flickr
Map Apps: Worldwide Telescope Look up in the sky – search for stars
Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
About the Presenter
Mark Vozzo Online Analytics Lead
Digital Marketing @ Microsoft Australia
+61 (2) 9870 2643
http://linkedin.com/in/markvozzo
Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l-DE_aWQU&feature=digest
51
REFERENCES
52
More on WebSlices & Accelerators
http://delicategeniusblog.com/?p=813
For tutorial and more in depth info visit:
http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade
To run most of the things I’m about to show you need:
• Internet Explorer 8 & Silverlight 3 installed
• Both are free to download from:
