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  • How to guides1

    A Practice Management White Paper

    How to guides Bing , Facebook, Google, Instagram, Yelp, YouTube

  • How to guides2

    Contents Page Bing

    How to claim or create my listing on Bing.........................................03

    Facebook Creating a Facebook business page.....................................................6

    Google How to claim or create your Google business listing..................12 How to optimize & brand your Google business listing...............16

    Instagram How to create an Instagram business profile..................................20

    Yelp How to claim or create your Yelp listing...........................................24

    YouTube How to create a YouTube business channel.....................................27

  • How to guides3

    How to claim or create my listing on Bing

    How to guides3

  • How to guides4

    Visit bingplaces.com

    Click on “Get Started”

    Select “United States” as your country

    To search for a business, enter either your business phone number or your business name and location and click on “Search”

    Once you see your practice name come up click on “Claim and edits details” a. If you do not see your practice name appear proceed to “Create new business”

    Create a Bing places for business account using one of the following existing accounts you might already have for your veterinary practice (do not use your personal account): Microsoft Account, Work Account, Google+ Account, or Facebook Account. If you do not have an account for your practice with either of these services, click on “Don’t have an account? Create one.”

    a. We recommend creating an account for the business owner if he/she does not already have one. This is a secure way of managing your business listing with Bing

    Once logged in, enter basic information about your practice: Business Name, Website Address, and Physical address, and click “Next”

    a. This will be used in the future should Bing need to contact you regarding your business listing

    Enter “Category Information” as requested and click “Next” a. DO NOT check the box for “I am a healthcare professional or doctor”.

    This only applies to human healthcare professionals b. Segment of Business: Professionals & Services c. Categories (your business type): Veterinarians, Animal Hospital, Animal &

    Pet Services. If you offer grooming add: Pet Grooming. If you offer boarding add: Kennel and/or Dog Day Care Center (if you offer dog day care)

    d. Primary Category: Veterinarian e. Describe your business: Enter details from the about us section of your practice

    website. This should include important details about what differentiates you from your competitors

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    How to guide How to claim or create my listing on Bing

  • How to guides5

    Enter “Contact Details” as requested and click “Next” a. Main phone b. Email address for the business c. Facebook URL (you can obtain this by visiting your business Facebook page,

    copying the link in your browser) d. Twitter URL (you can obtain this by visiting your business Twitter page, copying

    the link in your browser)

    Add “Photos of your Business” as requested and click “Next” a. Upload photos of the practice. If you are accredited by any organizations include their logos

    (i.e. AAHA, Cat Friendly Practice, etc.). Make sure the photos you upload are warm and friendly. These images will be displayed to prospects searching for your services on Bing

    Enter “Working Hours” as requested and click “Submit”

    You will need to verify your business with Bing. To do so, follow the on-screen options to verify your listing

    Once your listing has been verified you have completed the process a. It may take up to 1 week for the new details entered about your practice to appear online

    All done!

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    How to guide How to claim or create my listing on Bing

  • How to guides6

    Creating a Facebook business page

    How to guides6

  • How to guides7

    How to create a new Facebook business page

    Visit facebook.com and setup a new account by completing the information shown below

    the section. It is recommended you setup a personal account using the name of the practice owner. It is not recommended to login to Facebook using an existing Facebook account for security and privacy reasons

    a. Choose “Skip this Step” during the “Find Your Friends” and “Add Profile Pic” section b. Make sure you check your email to complete the sign up process

    Log into Facebook

    Click on the tiny arrow pointing downward (see image below)

    Select “Create Page”

    Select “Local Business or Place” and fill out the requested information: a. Choose “Veterinarian” as your category b. Fill in your business information c. Click on “Get Started”

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    How to guide Creating a Facebook business page

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    How to brand your new Facebook business page In the center of your new page you will see the following:

    Click on “Add a Profile Picture”. Your profile picture helps people recognize your practice on Facebook. Click on “Upload Photo” and select your logo. Click on “Save Photo”

    a. If you need to adjust the size of your logo you can do so at picmonkey.com or canva.com

    Click on “Add a Cover Photo”. A cover photo is the larger photo at the top of your profile, to the right of your profile picture. Select “Upload Photo” and browse through your computer for a photo that represents the human-animal bond (i.e. an image of your team engaging in the care of a pet)

    Click on “Page” in the upper left corner. Scroll to the center of the page and click on “Add a Short Description”. Add a few sentences to tell people what your page is about. Type in a brief description about your practice

    Here is an example of a properly set cover photo and profile image

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    How to guide Creating a Facebook business page

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    Click on “Page” in the upper left corner. Scroll to the center of the page and click on “Create a Username for Your Page”. When you create a username, it appears in custom URLs that help people find, remember and message or tag your page

    a. If you do not see this option, click on “See All Page Tips”

    Verify your Facebook page by clicking on “Settings” in the upper right corner of your browser → “General” → “Page Verification” → Verify this Page” → Enter Your Practice Telephone Number” → Call Me Now”

    a. This is Facebook’s page verification feature. A verified page shows up higher in search results. Facebook will call your practice using the telephone number you put in for your profile. They will provide you a 5-digit pin number of which you will enter on your browser. Upon verification, you will receive immediate confirmation from Facebook

    Click on on the left side of your browser.

    a. Under “Business Info” → click “Edit Business Details” → ignore “Price Range” → complete “Parking” → “See All Information”

    b. Under “Additional Contact Info” click “+Enter Website” → Enter Website → Save c. Under “Story” click “+Tell people about your business” (Share extended practice

    history, mission statement, philosophy, etc.) → Save

    Click on “Services” on the left side of your browser. Facebook allows you to showcase the services you offer. This is a great way to promote your practice on Facebook. To add a service:

    a. Click on “Add a Service” b. Click on “Add Photos”. Upload a photo that you have taken of the service being

    rendered in your practice c. Under “Service Name” type in the name of the service your are promoting d. Do not add a price e. In 200 words or less, briefly describe the service. You can pull this information

    from your practice website f. Click on the trashcan next to “Duration”. It is not recommended to add a duration g. Click on “Save” h. Repeat until all of your services are listed

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    About6

    How to guide Creating a Facebook business page

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  • How to guides10

    How to create a Facebook business page FAQ’s

    Q: I found a page on Facebook under my practice name. How can I claim it?

    A: Start off by searching for your practice on Facebook. Once you see the page appear select it. Click on the arrow pointing downward (see image below) and click on “Is This Your Business”.

    Q: My ex-employee managed my Facebook page and he/she was the only one that was able to access the page. What should I do?

    A: Make every attempt to reach out to the employee and request they add you as an administrator to the Facebook account. They can follow these easy steps when adding you as an administrator to the page: facebook.com/help/187316341316631 You will need an existing personal Facebook account. If you need to set one up see step 1 at the very beginning of this training document.