BINANI ZINC LTD.

Binanipuram ,Kerala

Ann Mary Joseph

BINANI ZINC LTD.

Fully owned subsidiary of the Binani’s. Pioneer in the manufacture of high

grade electrolytic zinc since 1967. Started in collaboration with COMINCO. Cominco Ltd withdrew, the company

was rechristened as Binani Zinc Limited.

Annual turnover of Rs. 266 crores. Plant capacity - 38,000MT Strategically located in Edayar 96 mgt staff and 240 non mgt

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Christ College Institute of Management

BVQI Certifications

It is the first company in India and, in Asia, to be certified by BVQI for the four international accreditations:-

ISO 9000: 2000 QUALITY MANAGEMENT

SYSTEM ISO 14001: 2004 ENVIRONMENTAL

MANAGEMENT SYSTEM SA 8000:2000 SOCIAL ACCOUNTABILITY

MANAGEMENT SYSTEM OSHAS 18001:1999 OCCUPATIONAL HEALTH

AND SAFETY ASSESSMENT SERIES

PRODUCT PROFILE

MAIN PRODUCT

Zinc-High Grade Zinc-Special Grade Zinc-Super special

Grade

BY PRODUCTS

Cadmium Sulphuric acid

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MISSION Forge ahead as a world class organization in the core

sector industry.

Explore all opportunities and enhance its stake holders value through ethical practices.

Relentlessly pursue in the new global movement for a “ customer driven, quality oriented and socially conscious,” industrial co-operation

Adopt, adapt, assimilate and integrate the technologies from global giants.

Pursue research and development activities diligently.

To promote human values at the forefront and nurture its people. 6

Christ College Institute of Management

STRATEGY Consolidation and sustainable growth.

Customer centric manufacturing and customer satisfaction.

There is scarcity of raw material therefore its

import. The implementation of various certifications

provide the company an unmatched paradigm for world class manufacturing.

Modernization and up gradation.

DEPARTMENT

HR & OHS Department Commercial Department Finance Operations Instrumentation Electrical Research And Development

COMPANY HIERARCHY

Management Committee Members(Works Manager, VP- R & D,)

Assistant VP/GM/ Dy GM

Work Men –Grade 1, 2. 3. 4

Senior Manager/ Manager/ Deputy Manager

Senior Engg/ Engg, Senior Officer/Officer

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COST + PROFIT ≠ SELLING PRICE

Selling price is decided by the London metal exchange

PROFIT Free metal Extraction charge

SWOT ANALYSISSTRENGTHS First to install high productivity energy saving jumbo cell

house technology .

Forefront of the technical up gradation and No.1 in terms of customer delight and focus on quality.

Dedicated and recognized in-house R&D cell.

Set up captive power plant of total 10MW capacity to meet 50% of its power requirement.

WEAKNESS Small unit compared to world standards

The company does not have mines of its own hence it has to depend on imports.

The production process is totally dependent on the concentrate, the scarcity of which may lead to under utilization of plant capacity.

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OPPORTUNITIES Strong customer base and brand image in market.

Much scope for diversification

The company has plans to increase the production capacity.

THREATS Reduction in Import Duty

Power Tariff Hikes

Shortage of Raw Material

Cadmium prices are on the downward trend.

Fluctuations in the LME

FUTURE PLANS

Setting up of 2 Hydel power plants, with an installed capacity of 10MW.

The company has deferred plan for setting up a thermal power plant.

The company is also planning to carry out out a series of debottle necking exercises to maximize capacity utilization.

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Christ College Institute of Management

THANK YOU!!