billerudkorsnäs responsive corporate website
TRANSCRIPT
RESPONSIVE CORPORATE WEBSITE www.billerudkorsnas.com 2012-12-10 Elisabet Olin
1
RESPONSIVE WEBSITE IN 3 MONTHS?
2
Denial
Anger
Resignation
Acceptance
Commitment
IN BRIEF
BILLERUDKORSNÄS
Listed on OMX Stockholm
Sales of approx. SEK 20 billion
4,400 employees in 13 countries
1500 customers in 100 countries
Eight production units for
renewable packaging materials
Most focused and innovative
company within the primary fibre
based packaging industry
3
BEGINNING 2011
EPiServer since 2005
Only one re-build since then – all other EPiServer upgrades have been
incremental
Awarded and good positions in various rankings
We considered ourselves well ahead
2005 – 2011
FOCUS
5
Customer orientation
Innovation
International expansion
THE WAKE UP CALL
Increased number of visitors from mobile devices
Flash technology considered outdated
The world had changed and we had not
2006 2007 2008 2009 2010 2011 2012
Shift in technology
and behaviour
ITS ALL ABOUT BEING RELEVANT
8
A NEW DIGITAL STRATEGY
1. Boost our brand
2. Sales tools based on iPads and apps
3. Website accessible on tablets (emerging markets)
4. Meet the investor community on several grounds
5. Attract attention from students – on any device
= responsive design
RESPONSIVE DESIGN – WHAT IS IT?
One website
Adjusts to device or
screen size
Flexible layouts,
font sizes, content,
navigation, images
= full site content,
accessible to all
HIGH PROFILE EXAMPLES
Time Magazine
Microsoft
GOOD EXAMPLE OF HAVING A SEPARATE MOBILE VERSION
Desktop version Mobile version
WE WANT ALL CONTENT REGARDLESS OF DEVICE
Desktop version Mobile version
POTENTIAL DOWNSIDES
Time Developing time
Time for testing
Money
Visitors using old browsers
But really, what’s the alternative?
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2013: OVER 50% VISITORS ON TABLETS AND SMARTPHONES
THE RESULT
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Increased traffic from mobile devices
Very positive response from customers, students, and
investors – builds confidence internally
Improved efficiency & flexibility
Strong proof of concept brand building
FOCUS ON THE POSSIBILITIES
16
17
Elisabet Olin
Phone: +46 70 672 52 33, [email protected]
www.billerudkorsnas.com
THANK YOU FOR LISTENING!