BILLBOARDGUIDELINES

EXTERNAL BILLBOARD 4/3

- Full length photography- Black or white logo display on the photography- No colours on our logo - Never apply the logo anywhere outside of the guidelines

On 4/3 billboard standard, the logo will be placed following the proportions below,Height : under the second third from above,Width : centre, one eight of security on each side

Seasonal collection Permanent collection

Please find below the Stanley/Stella guidelines for billboard use.All the specifications, guidelines, Do’s/Don’ts and examples in practice. Consider flexibility when designing billboard systems. Several of the billboard models shown here are modular in order to have a greater life span and to be less expensive.

Incorporate the Stanley/Stella logotype where practical and necessary. Set large logos in display phototypography, opticallyspaced. No text allowed to keep the simplicity of our logo.

1

Proportions

Do’s / Don’ts

Examples

1/3

1/3

1/3

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

Choose between those 6 examples. This is the official photo selection for the Spring Summer 2019 collection.

BILLBOARDGUIDELINES

BANNER BILLBOARD

- Divided three third space for photography- Black or white logo on the photography (Cfr. example)- Black logo on the white pannel (Cfr. example)- No grey scale or colours on our logo - Never apply the logo anywhere outside of the guidelines

Three third system for display photography,triptych include 1, 2 or 3 photos.The logo will be placed following the proportions below,Height : centre positionWidth: on one of the third part, centre, one eight of security on each side (Cfr. example)

Proportions

1/ Examples

Do’s / Don’ts

1/3

1/2

1/2

1/3 1/3

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

1/3

1/2

1/2

1/3 1/3

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

2

BILLBOARDGUIDELINES

3/ Extra example

1/3

1/3

1/2

1/2

1/2

1/2

1/3

1/3

1/3

1/3

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

1/3

1/2

1/2

1/3 1/3

1/8 1/8 1/8 1/8 1/8 1/8 1/8 1/8

2/ Examples

3