bilingual series-strategic management chapter 7. acquisition and restructuring strategies
TRANSCRIPT
Bilingual Series-Strategic Management
Chapter 7
Acquisition and Restructuring
Strategies
Acquisition and Restructuring
Strategies
Mergers and AcquisitionsMergers and AcquisitionsMergers and AcquisitionsMergers and Acquisitions
MergerMergerA transaction where two firms agree to integrate their A transaction where two firms agree to integrate their operations on a relatively coequal basis because they operations on a relatively coequal basis because they have resources and capabilities that together may create have resources and capabilities that together may create a stronger competitive advantagea stronger competitive advantage
AcquisitionAcquisitionA transaction where one firm buys another firm with the A transaction where one firm buys another firm with the intent of more effectively using a core competence by intent of more effectively using a core competence by making the acquired firm a subsidiarymaking the acquired firm a subsidiary
TakeoverTakeoverAn acquisition where the target firm did not solicitAn acquisition where the target firm did not solicit the bid the bid of the acquiring firmof the acquiring firm
Problems inProblems inAchieving SuccessAchieving Success
Problems inProblems inAchieving SuccessAchieving Success
IntegrationIntegrationdifficultiesdifficulties
Inadequate Inadequate evaluation of targetevaluation of target
Too muchToo muchdiversificationdiversification
Large orLarge orextraordinary debtextraordinary debt
Inability toInability toachieve synergyachieve synergy
Managers overlyManagers overlyfocused on acquisitionsfocused on acquisitions
Too largeToo large
IncreasedIncreasedmarket powermarket power
OvercomeOvercomeentry barriersentry barriers
Lower riskLower riskcompared to developing compared to developing
new productsnew products
Cost of newCost of newproduct developmentproduct development
Increased speedIncreased speedto marketto market
IncreasedIncreaseddiversificationdiversification
Avoid excessiveAvoid excessivecompetitioncompetition
AcquisitionsAcquisitions
Reasons forReasons forAcquisitions Acquisitions
Reasons for AcquisitionsReasons for AcquisitionsReasons for AcquisitionsReasons for Acquisitions
Example:Example: Belgian-Dutch Fortis’ acquisition of American Banker’s Belgian-Dutch Fortis’ acquisition of American Banker’s Insurance GroupInsurance Group
Example:Example: Sohu.com acquired ChinaRen.comSohu.com acquired ChinaRen.com
Example: Example: British Petroleum’s acquisition of U.S. AmocoBritish Petroleum’s acquisition of U.S. Amoco
Increased Market PowerIncreased Market PowerAcquisition intended to reduce the competitive balance of the industryAcquisition intended to reduce the competitive balance of the industry
Overcome Barriers to EntryOvercome Barriers to EntryAcquisitions overcome costly barriers to entry which may make “start-ups” Acquisitions overcome costly barriers to entry which may make “start-ups” economically unattractiveeconomically unattractive
Buying established businesses reduces risk of start-up venturesBuying established businesses reduces risk of start-up ventures
Lower Cost and Risk of New Product DevelopmentLower Cost and Risk of New Product Development
Example:Example: Nortel’s acquisition of Bay NetworksNortel’s acquisition of Bay Networks
Example:Example: Kraft Food’s acquisition of Boca BurgerKraft Food’s acquisition of Boca Burger
Example:Example: JiaoDa’s acquisition of CaiyuanJiaoDa’s acquisition of Caiyuan
Reasons for AcquisitionsReasons for AcquisitionsReasons for AcquisitionsReasons for Acquisitions
Increased Speed to MarketIncreased Speed to MarketClosely related to Barriers to Entry, allows market entry in a more Closely related to Barriers to Entry, allows market entry in a more timely fashiontimely fashion
DiversificationDiversificationQuick way to move into businesses when firm currently lacks experience and Quick way to move into businesses when firm currently lacks experience and depth in industrydepth in industry
Reshaping Competitive ScopeReshaping Competitive ScopeReshaping Competitive ScopeReshaping Competitive ScopeFirms may use acquisitions to restrict its dependence on a single or a few Firms may use acquisitions to restrict its dependence on a single or a few products or marketsproducts or markets
Problems with AcquisitionsProblems with Acquisitions
Example:Example: Marks and Spencer’s acquisition of Brooks BrothersMarks and Spencer’s acquisition of Brooks Brothers
Example:Example: Intel’s acquisition of DEC’s semiconductor divisionIntel’s acquisition of DEC’s semiconductor division
Example:Example: AgriBioTech’s acquisition of dozens of small seed firmsAgriBioTech’s acquisition of dozens of small seed firms
Integration DifficultiesIntegration DifficultiesDiffering financial and control systems can make integration of firms Differing financial and control systems can make integration of firms difficultdifficult
Inadequate Evaluation of TargetInadequate Evaluation of Target““Winners Curse” bid causes acquirer to overpay for firmWinners Curse” bid causes acquirer to overpay for firm
Large or Extraordinary DebtLarge or Extraordinary DebtLarge or Extraordinary DebtLarge or Extraordinary DebtCostly debt can create onerous burden on cash outflowsCostly debt can create onerous burden on cash outflows
Example:Example: Ford and JaguarFord and Jaguar
Example:Example: JiaoDa and CaiyuanJiaoDa and Caiyuan
Example:Example: GE--prior to selling businesses and refocusingGE--prior to selling businesses and refocusing
Inability to Achieve SynergyInability to Achieve SynergyJustifying acquisitions can increase estimate of expected benefitsJustifying acquisitions can increase estimate of expected benefits
Problems with AcquisitionsProblems with Acquisitions
Overly DiversifiedOverly DiversifiedAcquirer doesn’t have expertise required to manage unrelated businessesAcquirer doesn’t have expertise required to manage unrelated businesses
Managers Overly Focused on AcquisitionsManagers Overly Focused on AcquisitionsManagers Overly Focused on AcquisitionsManagers Overly Focused on AcquisitionsManagers may fail to objectively assess the value of outcomes Managers may fail to objectively assess the value of outcomes achieved through the firm’s acquisition strategyachieved through the firm’s acquisition strategy
Too LargeToo LargeLarge bureaucracy (Large bureaucracy (官僚官僚 ) ) reduces innovation and flexibilityreduces innovation and flexibility
Attributes of Effective AcquisitionsAttributes of Effective AcquisitionsAttributes of Effective AcquisitionsAttributes of Effective Acquisitions
Complementary Assets or ResourcesComplementary Assets or ResourcesBuying firms with assets that meet current needs to Buying firms with assets that meet current needs to build competitivenessbuild competitiveness
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Friendly AcquisitionsFriendly AcquisitionsFriendly AcquisitionsFriendly AcquisitionsFriendly deals make integration go more smoothlyFriendly deals make integration go more smoothly
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Careful Selection ProcessCareful Selection ProcessCareful Selection ProcessCareful Selection ProcessDeliberate evaluation and negotiations is more likely to lead to Deliberate evaluation and negotiations is more likely to lead to easy integration and building synergieseasy integration and building synergies
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Maintain Financial Slack (Maintain Financial Slack ( 充足的资金充足的资金 ))Maintain Financial Slack (Maintain Financial Slack ( 充足的资金充足的资金 ))Provide enough additional financial resources so that Provide enough additional financial resources so that profitable projects would not be foregoneprofitable projects would not be foregone
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Attributes of Effective AcquisitionsAttributes of Effective AcquisitionsAttributes of Effective AcquisitionsAttributes of Effective Acquisitions
Low-to-Moderate DebtLow-to-Moderate DebtLow-to-Moderate DebtLow-to-Moderate DebtMerged firm maintains financial flexibilityMerged firm maintains financial flexibility
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FlexibilityFlexibilityFlexibilityFlexibilityHas experience at managing change and is flexible and adaptableHas experience at managing change and is flexible and adaptable
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Emphasize Innovation Emphasize Innovation Emphasize Innovation Emphasize Innovation Continue to invest in R&D as part of the firm’s overall strategyContinue to invest in R&D as part of the firm’s overall strategy
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Example:Example: Procter & Gamble’s cutting of its worldwide Procter & Gamble’s cutting of its worldwide workforce by 15,000 jobsworkforce by 15,000 jobs
Restructuring ActivitiesRestructuring ActivitiesRestructuring ActivitiesRestructuring Activities
Example:Example: Disney’s selling of Fairchild PublicationsDisney’s selling of Fairchild Publications
DownsizingDownsizingWholesale reduction of employeesWholesale reduction of employees
DownscopingDownscopingDownscopingDownscoping
Reducing scope of operationsReducing scope of operations
Selectively divesting or closing non-core businessesSelectively divesting or closing non-core businesses
Leads to greater focusLeads to greater focus
Leveraged Buyout (LBO)Leveraged Buyout (LBO)
--A party buys a firm’s entire assets in order to take the firm --A party buys a firm’s entire assets in order to take the firm private. private.
--occurs when a corporation’s shareholders are bought by the --occurs when a corporation’s shareholders are bought by the company’s management and other private investors using company’s management and other private investors using borrowed funds (leverage / interests)borrowed funds (leverage / interests)
--hostile takeover can be avoided--hostile takeover can be avoided
--senior management decisions that particular divisions do not fit --senior management decisions that particular divisions do not fit into an overall corporate strategy or must be sold to raise cash, or into an overall corporate strategy or must be sold to raise cash, or receipt of an attractive offering price. receipt of an attractive offering price.
Restructuring ActivitiesRestructuring ActivitiesRestructuring ActivitiesRestructuring Activities
DownsizingDownsizingDownsizingDownsizing
DownscopingDownscopingDownscopingDownscoping
LeveragedLeveragedBuyoutBuyout
LeveragedLeveragedBuyoutBuyout
AlternativesAlternativesShort-Term Short-Term OutcomesOutcomes
Long-Term Long-Term OutcomesOutcomes
Restructuring and OutcomesRestructuring and Outcomes
Loss of Loss of Human CapitalHuman Capital
Lower Lower PerformancePerformance
Lower Lower PerformancePerformance
DownsizingDownsizingDownsizingDownsizing
Reduced Reduced Labor CostsLabor Costs
Reduced Reduced Labor CostsLabor Costs
AlternativesAlternatives Short-Term Short-Term OutcomesOutcomes
Long-Term Long-Term OutcomesOutcomes
Restructuring and OutcomesRestructuring and Outcomes
Higher Higher PerformancePerformance
Higher Higher PerformancePerformance
Reduced Debt Reduced Debt CostsCosts
Reduced Debt Reduced Debt CostsCosts
Emphasis on Emphasis on Strategic ControlsStrategic Controls
Emphasis on Emphasis on Strategic ControlsStrategic Controls
DownscopingDownscopingDownscopingDownscoping
Downsizing
Reduced Labor Costs
Loss of Human Capital
Lower Performance
AlternativesAlternatives Short-Term Short-Term OutcomesOutcomes
Long-Term Long-Term OutcomesOutcomes
Restructuring and OutcomesRestructuring and Outcomes
High Debt High Debt CostsCosts
High Debt High Debt CostsCosts
Emphasis on Emphasis on Strategic ControlsStrategic Controls
Emphasis on Emphasis on Strategic ControlsStrategic Controls
Downscoping
LeveragedLeveragedBuyoutBuyout
LeveragedLeveragedBuyoutBuyout
Reduced Debt Costs
Higher Higher PerformancePerformance
Higher Higher PerformancePerformance
Higher RiskHigher RiskHigher RiskHigher Risk
Downsizing
Reduced Labor Costs
Loss of Human Capital
Lower Performance
AlternativesAlternatives Short-Term Short-Term OutcomesOutcomes
Long-Term Long-Term OutcomesOutcomes
Restructuring and OutcomesRestructuring and Outcomes