Chapter-1

PROFILE OF BIKANO

(BIKANERVALA)

Corporate Office

Bikanervala Foods Private Limited

A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)

Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,

27151614 and 27105958

Fax:     +91-11-27196893

www.bikanervala.com

COMPANY PROFILE

Bikanervala is one India’s most prominent families in the business of traditional hospitality

products like sweets and namkeens.

Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000 certified company

with a chain of 88 outlets in India and aboard, serving vegetarian North Indian, South Indian,

Continental, Chinese cuisine and Fast Food along with a vast variety of traditional Indian

sweets and snacks.

Bikanervala was started in 1950, when a large family of traditional halwais from the famous

city of Bikaner decided to explore business opportunities beyond Rajasthan. They migrated to

Delhi and brought with them a treasure of traditional recipes perfected by their forefathers.

Bikanervala is running outlets at Delhi and NCR, Agra, Lucknow, Meerut, Allahabad,

Ahmadabad, Hyderabad and Jalandhar. Currently, it has 18 company-owned and 20 franchise

outlets. The total business generated from franchising stands at 50 per cent.

The USP of Bikanervala is committed to hygiene and standardized quality. It has achieved

the unique distinction of becoming the first Indian company in its category to have been

granted ISO-9001:2008 certificate.

History

Tradition taste that goes back several generations, recipes that have been handed down as

precious family treasures from one generation to another, a definitive will to bring good taste

to a larger audience and an almost missionary zeal to create an everlasting imprint.

Fifty years ago, two brave sweet makers made the journey from their home town Bikaner to

India’s bustling capital city. They brought with them secrets of sweets making as their capital

and an enthusiasm to present a very different culinary experience to the people who till now

were exposed to very different kind of savories.

They started small with a shop in Old Delhi’s Moti Bazaar. Soon, their unique taste of the

‘Bhujiya’ and ‘Moong Ki Dal ka Halwa’ found many discerning patrons. Their reputation

spread like the lavish aroma of their credible creations and slowly but surely Bikanervala

grew into a name easily recalled and referred for every celebrations or even a small snack.

The main ingredient of their success was the untiring work ethic and unwavering

commitment to quality that the family blended so well with their traditional forte. In its own

little way, Bikanervala has contributed to the history of Delhi. Around thirty two years ago,

the introduced the city to its first, incredible taste of Kaju katli – a sweet that is almost for

every celebration now.

From Bikaner to the hearts and minds of people across India and the world, it has been a

heartwarming journey for Bikanervala. A sweet aroma of success that will envelope many

more in its fold in upcoming time.

Concept/Brands

Bikanervala has three brands or concepts of food. They are as following:

Bikanervala

The traditional Indian sweet shop cum restaurant, here

you can find the pleasure & warmth of traditional

Indian sweets, namkeens, chat & snacks and 100%

pure Vegetarian multi cuisine restaurant which is

served & delivered with passion and celebration.

Bikanervala concept always has been to innovate and yet maintain the original flavor

of traditional Indian food with primary focus on quality, hygiene and affordability.

Customer satisfaction is on top at Bikanervala. Bikanervala showrooms are located in

India, Nepal, and UAE & New Zealand.

Bikano

Bikano is our international brand of packaged sweets, namkeens, papad and

sherbets manufactured according to the world standards of hygiene and quality.

Its packaged products have always been big attractions of customers

in both India and abroad. Its food products like namkeens, cookies

and syrups have made it the most preferred in between meal snack

all over the world.

It’s concept of constant innovation through the use of modern technology for

packaging retains its original flavor for maximum time period.

It’s vast variety of product are available in Bikanervala and Bikano Chat Café outlets

and also in super markets in India and Aboard.

Bikano Chat Café

Bikano Chat Café is a new age concept of Bikanervala

aimed at establishing a strong network in the corporate

and the retail segment.

It is a chain fast food restaurants and Tuck Shops serving

traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks in a modern

hygienic environment.Their main focus has been to provide packaged traditional foods

at an affordable price to their customer groups are located in corporate houses, mall, and

exhibition stalls etc.Their innovative menu and state-of-the-art manufacturing and delivery

systems ensures original flavor from kitchen to customer.

Angan

Angan, a pure vegetarian family restaurant that provide vegetarian food to the people who

even traveled to India. Angan pure vegetarian restaurants are now available in Delhi, India &

Kathmandu, Nepal.

Bikanervala Boutique Hotel

Bikanervala has also launched a new hotel in the vicinity of Hyderabad at Banjara Hills, right

above the Bikanarvala restaurant. Bikanarvala group has followed the concept a boutique

hotel to provide hospitality services with traditional Indian customs.

GLOBALIZATION

It is a multinational organization. It has it’s outlets in foreign countries also.Today,

Bikanervala commitment to quality and professionalism has found global recognition. The

organization is now scaling to create a global footprint and deliver the same great experience,

quality of product and traditional panache to a world-wide audience. The company is running

outlets in Dubai, Kathmandu, New Zealand and London.

They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New

Zealand and Singapore.

The countries having Bikanervala outlets are Canada, USA, United Kingdom, Germany,

China, Middle East Europe, Sri Lanka, Singapore, Thailand, Malaysia, Australia and New

Zealand.

National Business

Bikano has always been a name to reckon with for its traditional Indian snacks like

namkeens, sweets, cookies and sherbets. With the advent of modern technology of packaging,

its products reached far and wide across India and became an instantly popular. There is a

stringent control on quality of each and every product that goes out of its factory, which is

why it has been awarded ISO 9001: 2000 by UL India ltd.

Also, it is one of the very first packaged food export house registered with the government of

India and it is one of the largest in its sector. The snacks and savouries are packed in

convenient sizes and can be brought at affordable rates. Moreover, there are special gift

packs, with assorted range of sweets and namkeens for festivals and occasions that makes

Bikano a perfect gift item. Its large distributor network across India ensures that the products

reach every nook and corner.

International Business

Traditionally, Bikano has always been well known for its exquisite Indian snacks the world

over. And it has been growing at an amazing 200% since past 2 years which is a testament of

its demand in the foreign countries. USA, Canada , UK , Germany , Australia , Singapore and

Middle-East are few countries where their products are in high demand.

Highest standards of quality are employed both during the production of their snacks and

savories. It is because of this reason, they have been awarded ISO 9001: 2000 by UL India

Ltd. Bikano is also a HACCP and SQF 2000 CM certified organization by SGS India Ltd.

The quality standards are in line with the requirements of FDA according to Australian and

New Zealand regulations. Bikano also has a large distributor network across the world, which

ensures its products get a wide reach.

There are two maps showing distribution of Bikanervala in world and in national territory

COMPANY’S VISION & MISSION

Vision

Our vision is to promote India and Indian heritage, culture and cuisine worldwide. We are

focusing on customizing Indian food for the Global Market. Good taste takes time to develop.

Exclusive recipes go through subtle evolution to become timeless classics. Tradition melds

into modernity while still keeping its character intact. Bikanervala is the true essence of the

coming together of a grand heritage with innovative energy.

It has taken over half a century of focused growth and driven purpose to transform

Bikanervala from a traditional sweets and snacks maker to a brand universally recognized as

a symbol of great quality and exceptional taste.Today, the 35 Bikanervala outlets spread

across India are beacons of a fresh approach to eating out that combines the best of centuries

old recipes with modern technology.

Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, & Andhra Pradesh, Abroad.

They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New

Zealand and Singapore

Packed snacks and food chain, Bikanervala, is planning to invest Rs 250 crore over three

years to open more restaurants and increase production capacity.Under the plan, the company

will invest upto Rs 150 crore in adding 60 new restaurants across the country. It will add 10-

12 new restaurants every year. The company already has 40 restaurants in India, spread

across north India, and Ahmedabad and Hyderabad.

The rest, Rs 100 crore, will be utilised in ramping up production capacity at a plant in

Haryana. It will also set up a new plant that is expected to come up in Greater Noida.

MISSION

Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new

methods to nourish and delight everyone we serve.

At Bikanervala, our basic motive is to offer best services and quality to satisfy our customers

throughout the globe. Quality is our passion and this spirit has transformed the traditional

Indian sweet-maker into a full-fledged processing food industry

To provide our customers perfect taste and quality in best of packaging.

PRODUCT RANGE OF THE COMPANY

Products

Chats and Snacks Mini Meals and Combo Curries and Breads South Indian Chinese Pizza and Sandwiches Shakes and Kulfis Desserts Sweets Namkeens Syrups Bake

SIZE OF THE ORGANIZATION

It is a mid size organization with:

Turnover of 400 crore 1200 manpower(outlet &factory)

CHAPTER-2

SWOT ANALYSIS

STRENGTH

Good taste Good image position Good variety The product has good brand awareness

and a high quality image. Good and attractive packing which

always attract the people.

WEAKNESS

Less advertisement Less availability of brand in many

outlets. Consumer proximity to retail outlet. Schemes given to retailer are not

enough. Sale pushing of other brand such as

haldiram’s.

THREAT

Competition from Lehar, haldiram and crax.

Competition from other local brands. Increase in cost of raw material. Health consciousness among people.

OPPORTUNITY

Increase its outlets. Launch product for health conscious

people. By providing proper schemes bikano

can increase its supply. By providing more profit margin bikano

can increase its supply.

THE USP

Bikanervala is committed to hygiene and standardised quality. It has achieved the unique

distinction of becoming the first Indian company in its category to have been granted ISO-

9001:2008 certificate.