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Page 1: Big Sandy Community and Technical College Course …bsctcapps.com/syllabi/docs/spring2016/ThompsonPB-B… ·  · 2016-02-18Big Sandy Community and Technical College Course Syllabus

Big Sandy Community and Technical College

Course Syllabus

PS Number: 88393 Semester: Spring Year: 2016

Faculty Name: Paula B. Thompson Title: Professor

Course Prefix and Number: BAS 282 Course Credit Hours: 3

Course Prerequisites: BAS 160 or consent of instructor

Course Title: Principles of Marketing

Catalog Course Description: The marketing function is introduced and applied to various types of business organizations with attention to the marketing concept. Topics include the marketing mix of product, price, promotion and distribution of decisions, international marketing and social responsibility.

Instructor Contact Information:

Campus Location: Pikeville Building & Room: Room 315

Office Hours: To be arranged

Office Phone Number: 606-218-1253 Alternate Number: 606-424-0367

Best Times to Call: Anytime

KCTCS Email: [email protected]

Special Instructions: The best way to reach me is via email.

Supervisor Contact Information:

Name: Myra Elliott

Campus Location: Prestonsburg Building & Room: Post Secondary Ed. Building

Office Phone Number: 606-218-2060

KCTCS Email: [email protected]

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Text and Supplies:

Boone/Kurtz 17th ©2016 Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap® Ma... (PAC 9781305718593 | IAC9781305718586)

KCTCS General Education Competencies

Students should prepare for twenty-first century challenges by gaining: A. Knowledge of human cultures and the physical and natural worlds through study in the sciences

and mathematics, social sciences, humanities, histories, languages, and the arts. Method to Achieve Competency: Mind Tap with Cengage

B. Intellectual and practical skills, including

inquiry and analysis

critical and creative thinking

written and oral communication

quantitative literacy

information literacy

teamwork and problem solving Method to Achieve Competency: Mind Tap with Cengage has several exercises involving critical thinking and problem solving skills as well as teamwork and problem solving

C. Personal and social responsibility, including

civic knowledge and engagement (local and global)

intercultural knowledge and competence

ethical reasoning and action

foundations and skills for lifelong learning Method to Achieve Competency: MindTap with Cengage provides opportunities to gain these competencies.

D. Integrative and applied learning, including synthesis and advanced accomplishment across general and specialized skills.

Method to Achieve Competency: Video Cases, case scenarios, assessments in Mind Tap with Cengage

Course Specific Competencies (Student Outcomes):

1. Describe the marketing functions and describe the ways marketing facilitates exchange and creates economic utility;

2. Analyze current political, social, economic and demographic trends and their impact on marketing strategies and practices;

3. Explain the market segmentation process as well as targeting, positioning, and mass marketing;

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4. Describe the different product classes for the consumer and organizational markets and apply these product classification concepts in planning and evaluating marketing strategies;

5. Evaluate distribution channels in terms of marketing functions performed, degree of market exposure achieved and the balance of service to total cost;

6. Describe and evaluate various promotional efforts, including advertising, sales promotion, personal selling, and publicity;

7. Describe and evaluate pricing strategies and decisions; 8. List the stages of the product life cycle and describe the new product development process; 9. Describe the role of marketing research with respect to the development of marketing strategies, and new product ideas and marketing problem-solving; 10. Describe marketing challenges currently facing businesses and organizations

Lab Competencies (Student Outcomes): (Enter N/A if this does not apply.)

N/A

Course Outline:

Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. Social Media: Living in the Connected World. 5. E-Business: Managing the Customer Experience. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business-to-Business (B2B) Marketing. 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research in the Era of Big Data. 11. Relationship Marketing and Customer Relationship Management (CRM). Part IV: PRODUCT DECISIONS. 12. Product and Service Strategies. 13. Developing and Managing Brand and Product Categories. Part V: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply Chain Management. 15. Retailers, Wholesalers, and Direct Marketers. Part VI: PROMOTIONAL DECISIONS. 16. Integrated Marketing Communications, Advertising, and Public Relations. 17. Personal Selling and Sales Promotion. Part VII: PRICING DECISIONS. 18. Pricing Concepts. 19. Pricing Strategies.

Course Structure:

This is an online course

Technology/Media Component:

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This course uses MindTap by Cengage for course materials. Students must purchase an access code to use the materials.

Service-Learning:

N/A

Course Requirements and Evaluation:

TESTS: There will be an exam administered over each part during the semester. Exams may consist of any or all of the following: Multiple choice, true/false/ matching, short answers, and essay. QUIZZES: Quizzes will be given over chapter materials. These required quizzes are accessed through MindTap. You will log into MindTap via the Cengage website. Homework ASSIGNMENTS: Homework assignments will be accessed through MindTap as well which is located in the Cengage Website.

Grading Policy:

Grades will be based upon the student’s performance on the following: Tests = 50% Classwork/Homework/Discussion Board = 50% GRADING SCALE: A = 90% - 100% B = 80% - 89% C = 70% - 79% D = 60% - 69% E = 59% OR BELOW

Attendance Policy:

This is an online course. No class attendance is required. However, you are required to access the website weekly. I suggest you check the website at least two times each week for any additional information

Missed Exam Policy:

This instructor will allow a student to “make up” an exam only under exceptional circumstances as approved by the instructor (such as hospitalization, etc.) A student who misses more than one exam must take a zero for that exam. QUIZZES: Online quizzes will be given over chapter materials. Quizzes will have a specific due date, and the amount of time for each quiz will be provided. Please complete by the requested due date.

Late Assignment Policy:

All materials are to be submitted on the due date assigned by the instructor.

Withdrawal Policy:

From the last day to drop a course without a grade through the date of midterm, students, at their discretion, may officially withdraw from a course and receive a grade of W. From the midterm date until the last day of classes, this instructor will allow a student to withdraw only under extenuating circumstances, such as illness, accident, etc. The student must see the instructor to drop a course after the midterm date.

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Drop/Add forms are available in Admissions Office Drop/Add forms are available in Admissions Office

Additional information can be found at the following site: http://www.bigsandy.kctcs.edu/en/Academics/Office_Hours_Schedules_and_Syllabi.aspx