big ideas. little time
DESCRIPTION
Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference. Links to videos featured in the presentation: New Orleans Mission - "Sincerely Homeless" http://www.youtube.com/watch?v=qWWZfCumLA0 Don Draper of AMC's Mad Men - "The Carousel" http://www.youtube.com/watch?v=suRDUFpsHus Dove "Real Beauty Sketches" http://www.youtube.com/watch?v=XpaOjMXyJGk World's First Vine Resume http://mashable.com/2013/02/21/vine-resume/ Liquid-Plumr - "Double Impact" http://www.youtube.com/watch?v=Z7fz0jpuLkM Mentioned/Not Featured: Comodo Restaurant - "Comodo Menu" http://mashable.com/2012/10/16/instagram-menu/TRANSCRIPT
Fast Camera
BIG IDEAS | little time
@herofarmReid StoneCEO/StrategistEach Slide:Different App#hadouken
Intellectual property of HERO|farm, LLC ©2013
Fast Camera
Sound familiar?
T-Zero
Fo’ real. Different app used to make each slide
Phoster
Keep Calm!
It’s OK...
Seriously
Pic Stitch
HERO|farm
Presenter
GO CRAZY“Last Christmas Ever”JoeShopping.com
Imajao
GoodNotes
THEMES,
really
• Press Release
• Website/Landing Page
• Hashtag
• Social Media “Updates” Page: fb/tw/li/ig/g+
• Eblast/Newsletter
• Local Calendars
• Bloggers
• Paid Ads/Google Adwords/Promoted Posts
• Facebook Events Page
• Physical Event
• Guerrilla Idea/Signage
• Youtube Video
the basic TACTICSNew “traditional” checklist
Keynote
• Is it consistent with the brand?
• Is it trackable?
• Who is the target audience?
• Can the media cover it?
• What is the best/worst reaction?
• Are we empowering individuals or driving conversation?
• What are the milestones? End/shift date?
direct the STRATEGY
Adobe Reader...via Keynote
TED
Turn ‘Baker’ to ‘baker’
Still relevant after 100 years.
Create a brand...
Albumatic
s.m.a.p.s?
7 m.a.p.s.?
What is an EPIC IDEA
7 WORDS
MEMORABLE
ACTIONABLE
PLATFORM...ABLE
SIMPLE
Documents2...via Keynote7 P.a.m.s?
(Meme) Generator
EXAMPLE“Parade of Homes Sneak Peak”Home Builders Assoc.
the CONTENT generation
Youtube
X-promote
Concept=Challenge
Relatable
NOTE’d
At least
30 days
What is an EPIC IDEA
7 WORDS
MEMORABLE?
ACTIONABLE
PLATFORM...ABLE?
SIMPLE
Keynote...again
TED
with elaborative encoding
Turn ‘Baker’ to ‘baker’
Polar
“Animal
Style...”
“or some guys’burger”
Ask questions
the MICRO-CAMPAIGN
LOL Bucket
At least
30 days
Snapseed
HELP OUT
CHALLENGE THE NORM“Chef Dione’s Food Fight”Fit Gourmet
Socially
Responsible
Google+Hangouttube...
Host a summit
TEST“Kanji Tweets”
Read The Kanji
Snapguide
Instruct
Amazon/Kindle
CROWDSOURCE“Security Tips eBook”Crescent Guardian, Inc.
YouTube
EXAMPLE“Double ImpactLiquid-Plumr
HAVE FUN
Ustream
remove the CURTAIN
Vine
Find unexpected uses for mediums
BE TRANSPARENT
Haiku Deck
FIGHT STEREOTYPES“Sincerely Homeless”New Orleans Mission
Tumblr
SHOW EMOTION
InstaEditor
CREATE A PRODUCT“Real Life App Store”myPhoneMD
Google Drive
Historical facts = Expert
#42SportsCenter...sorta
LEAD THE INDUSTRY“Ports Infographic”Crescent Guardian, Inc.
Spot trends.Take chances.
GetGlue
Predict the future
GetGlue
Ride the momentum
PS ExpressCreated by
Take it offline
Sponsor the platform
How About We
Snapchat
Make the time to be creative
Intellectual property of HERO|farm, LLC ©2013
FIND US@herofarm