big data & cognitive computing · cognitive applications where does cognitive computing begin?...
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© 2014 IBM Corporation
Big Data & Cognitive Computing The Next Level Towards Perfect Insight
David Corrigan, IBM
© 2014 IBM Corporation 2
© 2014 International Business Machines Corporation 2
The volume, variety and
velocity of data is creating
an unprecedented
opportunity.
2.5B gigabytes of new data are
generated every day, 4/5ths of which is unstructured.
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© 2014 IBM Corporation 3
© 2014 International Business Machines Corporation 3
This proliferation of data is
driving demand for real-time
insights and evidence-based
decision making.
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58% of best-in-class companies have real-
time or near-real-time access to operational metrics— within a minute
or less.
© 2014 IBM Corporation 4
Consider the POV of the Business Analyst
Is this the
best data I
can use?
Does anyone
else think this
data is useful?
I don’t want to wait
for IT to give me the
data – I need
answers now!
© 2014 IBM Corporation 5
© 2014 International Business Machines Corporation 5
Experts build expertise through cognition
Observe Interpret &
Evaluate
Decide
Cognition
Big Data Puts the Emphasis Right Here – Observe More
© 2014 IBM Corporation 6
Do Vendors Have the Wrong Emphasis?
“Handle big data volume”
“Scale to any volume”
“Handle all data types”
“Petabytes to Zetabytes”
© 2014 IBM Corporation 7
The Data Lake
Sources of Data
Cognitive Applications
© 2014 IBM Corporation 8
The Data Lake
Sources of Data
Cognitive Applications
The Job of a Big Data “Architecture”
Make Sense of All Available Data
Provide Only Relevant
Data to Apps
© 2014 IBM Corporation 9
The Data Lake
Sources of Data
Cognitive Applications
Where Does Cognitive Computing Begin?
Cognitive Computing Begins At Data Discovery
It is applied progressively to make sense of data
It understands what data is required for a task
It guides the user to make expert decisions
© 2014 IBM Corporation 10
© 2014 IBM Corporation 11
© 2014 International Business Machines Corporation 11
Watson is creating a new partnership between people
and computers that enhances, scales and accelerates human
expertise.
© 2014 IBM Corporation 12
Tell Them What you Are Going to Tell Them – Point B, then agenda Make Big Data
Make Sense
© 2014 IBM Corporation 13
David Corrigan
Director of Marketing
Information Management
Software Group Toronto, Canada Software Lab Email: [email protected] Office: +1 905 413 2604 Mobile: +1 647 229 0971 corrigandavid.wordpress.com @dcorrigan