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Digital Strategy Consulting + New Media Management © COPYRIGHT BIG BOIE IDEAS 2011

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Page 1: Big Boie Ideas

Digital Strategy Consulting+

New Media Management

© COPYRIGHT BIG BOIE IDEAS 2011

Page 2: Big Boie Ideas

Where Do You Market?

BIG BOIE IDEAS © 2011

Traditional Media New Media

Print Webpage/Blog

Radio Social Media

TV Mobile

Paid Ads (Banner,Text,Video)

Page 3: Big Boie Ideas

Why Do You Market ?

We all strive to reach ears that want to hear our message....

The internet has provided a platform that allows you to promote directly to your consumers

Targeted Marketing = Higher Conversions & Larger ROI

BIG BOIE IDEAS © 2011

Page 4: Big Boie Ideas

Simple Fact:

If your target market can’t find you online when they think of your service or product category your internet presence is not

an asset

BIG BOIE IDEAS © 2011

Page 5: Big Boie Ideas

Digital Strategy &New Media Consulting

Strategic Audit +User Oriented Web Design+

Content Management System+ Search Engine Optimization+

Blog Management +Social Media Management ----------------------------------------

Successful Internet Presence

BIG BOIE IDEAS © 2011

Page 6: Big Boie Ideas

Time to Take a Look

It’s hard to move forward strategically without a clear picture of:

-your industry-your direct competitors

-your unique value proposition-your market positioning-current online presence

BIG BOIE IDEAS © 2011

Page 7: Big Boie Ideas

Social Media is ConversationalTraditional Media is a Monologue

People are more receptive to brand messaging in an environment they expect to communicate in

-more interactive

-more cost effective

-more measurable

-more targeted

-reveals more ‘brand champions’

-provides more learning

BIG BOIE IDEAS © 2011

Page 8: Big Boie Ideas

Blogging for Readers

Blogs are an important piece of interacting with your consumer base

They establish credibility to your readers, and give you the opportunity to provide value to consumers, in hand with

educating them on why you are important

The more consumers see you as an expert, the more they will seek your product / services

BIG BOIE IDEAS © 2011

Page 9: Big Boie Ideas

Blogging for Search Engines

Is blogging just for readers ? NO

Blogging is equally, if not more important, for search optimized content

1 blog post = 1 “page” of content in the eyes of search engines

The more content with keywords, the more relevant you become in search results

BIG BOIE IDEAS © 2011

Page 10: Big Boie Ideas

Search Engine Optimization

In this day and age, it’s of the utmost importance that people can find you on the internet

You can have the most beautiful webpage in the world - that will never be viewed if it isn’t optimized for the terms that people

think of when they’re looking for your product/service

SEO includes all of your content: -webpage

-social media-blog

BIG BOIE IDEAS © 2011

Page 11: Big Boie Ideas

Web Design

In order to make all of your SEO efforts worthwhile, it is crucial that your clients find an attractive, engaging, and easily

navigable website

Big Boie Ideas will not only design a beautiful interface to represent your business, it will also create a seamless user

experience for people just casually browsing, or those that know exactly what they’re looking for

BIG BOIE IDEAS © 2011

Page 12: Big Boie Ideas

Content Management SystemBecause we want to enable you to have active control over your

content, we build all of our pages on top of the Wordpress platform

This allows you, without any technical knowledge to easily change or update any content, at anytime

BIG BOIE IDEAS © 2011

Page 13: Big Boie Ideas

Online VideosConsumers gravitate towards media that is entertaining and

effortless

When you create a Youtube video, you create a timeless message that will be consumed by individuals interested in

your brand

Save your marketing dollars for receptive ears

BIG BOIE IDEAS © 2011

Page 14: Big Boie Ideas

Facebook Landing PagesFor custom solutions, Big Boie Ideas can create and maintain

custom landing pages, or microsites to complement your Facebook Page

This is perfect for contest campaigns, whitepaper downloads, and other exclusive content - helping garner ‘Likes’

BIG BOIE IDEAS © 2011

Page 15: Big Boie Ideas

Mobile Applications

As smartphones and tablets continue to grow in popularity - more and more consumers relay on their devices for information

before & during the buying process

Big Boie Ideas builds apps supported on iOS and Android platforms.

BIG BOIE IDEAS © 2011

Page 16: Big Boie Ideas

Digital Campaigns

If your company is interested in running an ad campaign with Google Adwords, Facebook, Youtube, or any other publisher - Big Boie Ideas can implement and manage campaigns on your behalf

BIG BOIE IDEAS © 2011

Page 17: Big Boie Ideas

Contact

Ben KilmerChief Executive Officer

+1.262.0236

[email protected]

BIG BOIE IDEAS © 2011