Study of Distribution & Study of Distribution & Logistics on Big BazaarLogistics on Big Bazaar

Retailing in IndiaRetailing in India

The Indian retail industry accounts for The Indian retail industry accounts for 10% of GDP and 8% of employment. 10% of GDP and 8% of employment.

India is being touted as the next big India is being touted as the next big retail destination with an average retail destination with an average three year compounded annual three year compounded annual growth rate of 46.64%. growth rate of 46.64%.

The Indian economy is poised to take The Indian economy is poised to take the third position in the world in terms the third position in the world in terms of Purchasing Power Parity by the year of Purchasing Power Parity by the year 2010. 2010.

The Indian Retail Market is a The Indian Retail Market is a Rs.1,200,000 million market as per the Rs.1,200,000 million market as per the Images India Retail Report 2007. Images India Retail Report 2007.

Organized Retail market is zooming Organized Retail market is zooming ahead with an annual growth rate of ahead with an annual growth rate of 30% 30%

The country will have over 300 malls The country will have over 300 malls translating to over 100 million sq.ft. in translating to over 100 million sq.ft. in available mall space by the end of 2007. available mall space by the end of 2007.

Recent trendsRecent trends Retailing in India is Retailing in India is

witnessing a huge witnessing a huge revamping exercise as can revamping exercise as can be seen in the graph be seen in the graph

India is rated the fifth most India is rated the fifth most attractive emerging retail attractive emerging retail market: a potential market: a potential goldmine. goldmine.

Estimated to be US$ 200 Estimated to be US$ 200 billion, of which organized billion, of which organized retailing (i.e. modern trade) retailing (i.e. modern trade) makes up 3 percent or US$ makes up 3 percent or US$ 6.4 billion6.4 billion

As per a report by KPMG the As per a report by KPMG the annual growth of annual growth of department stores is department stores is estimated at 24%estimated at 24%

Mission & VisionMission & Vision

Future Group shall deliver Everything, Future Group shall deliver Everything, everywhere, everytime for every Indian everywhere, everytime for every Indian Consumer in the most profitable manner.Consumer in the most profitable manner.

We share the vision and belief that our We share the vision and belief that our customers and stakeholders shall be customers and stakeholders shall be served only by creating and executing served only by creating and executing future scenarios in the consumption future scenarios in the consumption space leading to economic development space leading to economic development

Introduction to Big BazaarIntroduction to Big Bazaar

A chain of shopping malls in India currently A chain of shopping malls in India currently with 31 outlet owned by Kishore Biyani’s with 31 outlet owned by Kishore Biyani’s Pantaloon Group.Pantaloon Group.

Big bazaar is not just another hypermarket. Big bazaar is not just another hypermarket. Provides the best products at the best Provides the best products at the best

price.price. Reflect the look and feel of Indian bazaars Reflect the look and feel of Indian bazaars

at their modern outlets .at their modern outlets . All over India, Big Bazaar attracts a few All over India, Big Bazaar attracts a few

thousand customers on any regular day.thousand customers on any regular day.

Target AudienceTarget Audience

Big Bazaar targets higher and upper Big Bazaar targets higher and upper middle class customers .middle class customers .

The large and growing young working The large and growing young working population is a preferred customer population is a preferred customer segment .segment .

Big Bazaar specifically targets working Big Bazaar specifically targets working women and home makers who are the women and home makers who are the primary decision makers.primary decision makers.

Different elements of retail mixDifferent elements of retail mix

Merchandise assortmentMerchandise assortment LocationLocation PricePrice Visual merchandisingVisual merchandising

Retail-mix contd.Retail-mix contd.

Store atmosphereStore atmosphere Customer serviceCustomer service AdvertisingAdvertising PromotionPromotion Personal sellingPersonal selling

Internal AttributesInternal Attributes

EnvelopeEnvelope Internal layout Internal layout Methods of display Methods of display Visual Visual

merchandising merchandising

DistributionDistribution

DistributionDistribution is one of the 4 is one of the 4 aspects of marketing.aspects of marketing.

Traditionally, distribution has Traditionally, distribution has been seen as dealing with how been seen as dealing with how to get the product or service to to get the product or service to the customerthe customer

Distribution is done by distributor Distribution is done by distributor who is is the middleman between who is is the middleman between the manufacturer and retailer the manufacturer and retailer

LogisticsLogistics Logistics is the art and science of Logistics is the art and science of

managing and controlling the flow of managing and controlling the flow of goods , energy, information and other goods , energy, information and other resources like products, services and resources like products, services and people from the source of production to people from the source of production to the marketplace. the marketplace.

It’s Important to have professional It’s Important to have professional logistical support logistical support

The operating responsibility of logistics is The operating responsibility of logistics is the geographical repositioning of raw the geographical repositioning of raw materials, work in process and finished materials, work in process and finished inventories where required at the lowest inventories where required at the lowest cost possible.cost possible.

Supply ChainSupply Chain

A A supply chainsupply chain, is a coordinated system , is a coordinated system of organizations, people, activities, of organizations, people, activities, information and resources involved in information and resources involved in moving a product or service in physical or moving a product or service in physical or virtual manner from supplier to customervirtual manner from supplier to customer

Supply chain activities transform raw Supply chain activities transform raw materialsmaterials and components into a finished and components into a finished product that is delivered to the end product that is delivered to the end customer. customer.

Supply chain managementSupply chain management

PromotionPromotion

Low prices on WednesdayLow prices on Wednesday

Concept of Big DayConcept of Big Day

Promotional offers –Promotional offers – School Jao Khushi KhushiSchool Jao Khushi Khushi

Khushi Ki BarsaatKhushi Ki Barsaat

Happy Father’s DayHappy Father’s Day

Thank youThank you