BIEE BIEE

23-Apr-2008Oracle Korea, EPM/BISohee, Park

Agenda

BI

BIEE Q&A

Most Important Technologies for 2008

2008 BusinessIT Business

Intelligence

Business intelligence grows more important; virtualization proves critical to the IT agenda. BI tools provide insight into customer behavior and internal performance, so BI is recession proof; it's strategic whether a company aims to grow, maintain customers or improve efficiency. This year BI not only retained its No. 1 status but was cited by an

Sources: CIO Insight CIOs Rank Their Top Priorities for 2008 - ' Technologies That Provide Analysis Efficiency Rule ' Dec 2007

even higher percentage of companies than a year ago. The most significant change from last year's list is virtualization, which climbed to fourth-place from 13th. CIOs put great stock in virtualization as a way to reduce server, storage and energy costs, and it's a sign of how important those efficiencies are.

Sources: CIO Insight, CIOs Rank Their Top Priorities for 2008 Technologies That Provide Analysis, Efficiency Rule , Dec, 2007

The Trend of Business Intelligence

No.1 Portfolio rationalization and BI platform standardization have the highest priority in many

i ti h t l i ti i

No.3 There is a marriage between enterprise applications and business i t lli ith d idi

Xorganizations; however, actual migration iscumbersome.

intelligence, with vendors providing more integrated solutions.

Vend

or BX

V

No.2 BI is increasingly deployed to large No.4 Organizations are increasingly usingg y p y gnumbers of users, including users outside the firewall, such as partners, suppliers or customers.

g g y gpredictive analytics for planning, forecasting and other future-oriented requirements.

Oracle

Applicationspp , CPM(Corporate Performance

Management) Applications

Business Intelligence ToolsBusiness Intelligence Tools (Best-of-Breed) Business Intelligence Platform

Business Intelligence Database Business Intelligence Data Mining Business Intelligence Data Mining

Gartner Magic Quadrants Leader

Magic Quadrant for Magic Quadrant for Magic Quadrant for

BI, CPM, DW Leader

Business Intelligence Platforms, 2008

CPM Suites, 2007 Data Warehouse Database Management Systems, 2007

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis g py g y p g g p p p p p p yof how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, 2008 by James Richardson, Kurt Schlegel, Bill Hostmann, Neil McMurchy, 1 February 2008g g y g y yGartner, Inc., Magic Quadrant for CPM Suites, 2007 by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems, 2007 by Donald Feinberg and Mark A. Beyer, 10 October 2007

BIInformationWeek surveyInformationWeek survey

12 BI12 BI

Tool

40%40%

BI

Application Database, DW, Middleware,

BICFO

BI

2008/4/20 ITDaily News

BI

Oracle Business Intelligence Suite Enterprise Edition (OBIEE) No 1 BI Platform No.1 BI Platform ,

Oracle Business Intelligence Suite Enterprise Edition

Oracle Business Intelligence Enterprise Edition(BIEE)

No.1 Business Intelligence Infrastructure

. , ,Intelligence .

MS OfficeReporting & & Outlook

p gPublishing&(ODI)

Common Enterprise Information Model

/ Intelligent

, ,

Intelligent

BI ServerIntelligent

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcessEssbase

: InsightPervasive Intelligenceg

, ,Alert

No.1

Alert .

LiOracle , Live ,

Intelligence

OracleInteractive

Dashboards , Intelligence

O l 100% Web UIOracleAnswers

100% Web UI , , ,

Oracle InsightOracleDelivers

: InsightPervasive Intelligenceg

, ,Excel MS Office Plug in

No.1

Excel MS Office Plug-in .

,O l BI , Pixel-perfect ( , Word, Adobe, PowerPoint, Flash)

Oracle BIPublisher

Oracle OracleDisconnected

Analytics UI PDA, ,

Oracle MS Excel PowerPoint Add-in BI EE Business Model ReportOracle MS

Office Plug-in BI EE , Business Model Report

Local spreadsheet

IT Hot-Pluggable

Oracle Business Intelligence Suite Enterprise Edition Hot-PluggablePortal Reporting

No.1 Hot-Pluggable IT

, Portal, Reporting ,Application Desktop Tool . IT

, IT .

P t l Analytic Tools A li ti D kt T lPortals Analytic Toolsand Reporting

Applications Desktop Tools

Any JSR 168 Portal Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate ..

Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..

Excel, Outlook,Lotus Notes ..

Oracle BI Enterprise Edition

Common Enterprise Information Model

Security Data Access ETL

OracleKerberosiPlanetMSFT AD

Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server & Analysis Services

Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaMSFT AD

NovellCustom Others ..

IBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..

InformaticaAscentialOthers ..

No.2

Common Enterprise Information Model, ,, ,

Oracle BI EE Common Enterprise Information Model , ,User adoption IT

No.2 Deploy

, User adoption , IT .

Business Processes

, , SQL interface

Role-b d

& Alert

SQL interface

Dimensions

&

based

& Alert Dimensions Hierarchies Measures (Time Series)

,Metrics

Common Enterprise Information Model

(Time Series)

Map

Oracle BI EE Server

p

Oracle BIEE - Oracle Answers

Oracle Answer , , , /

No.2 (Ad-hoc Query)

.

1.

2.

Oracle BIEE - Interactive Dashboards,,

Oracle Interactive Dashboard Oracle Answer IntelligenceBest Practices

No.2

. , Best Practices.

Alert

,

Oracle BIEE - Oracle BI & Office Plug-inOffice

Office Plug-in BIExcel PowerPoint

No.2 , Office

Excel PowerPoint.

BI View

compound view compound view

BI

single click actionBI View View

Oracle BIEE

Oracle BIEE .

No.2 ,

(Oracle Interactive Dashboard)

( Alert Links)( Alert Links)

Sense & Respond(Oracle Delivers)

(Oracle Briefing Books)/ /

(Oracle Briefing Books) Pack & Go

& Publishing(Oracle BI Publisher)

d d

Reporting & Publishing

(Oracle Disconnected Analytics) Oracle

Operational

OracleDisconnected

Data

Disconnected Metadata & Report Definitions

WebCatalog

PresentationMetadata OperationalCatalog

BIEE

Oracle BI EE ,

No.2

DBMS SQL

BIEE Server

.

Connection Pooling

Over 1 million users

20,000 users 40,000+7,000+ US users 12,0006 500 disconnected

10,000+ users15 Terabytes

Over 1 million users15 Terabytes

20,000 users 55,000

20,000 users 40,0006,500 disconnected

14,500 users

4 500 users 50 000

7,500+ users14+ TerabytesTeradata, DB2, SQL Server7 000

40,000 users worldwide6 Terabytes

4,500 users 50,00012+ Terabytes

7,000 users, over 90% of employees