beyond your website - internet marketing and social media for business
DESCRIPTION
Every company should by now have a website but is yours any good? What does it really acheive for your business and should you be doing more? No matter how good your website is you need to be doing more on the internet to acheive your internet marketing goals. Whether it be email, social media or paid search it will all build your awareness, improve your search rankings and get you customers. Don't be frightened of by Facebook, Twitter or LinkedIn. Don't worry about how to do a blog or a podcast. Just make a start. This presentation helps you understand what is beyond your website and why it is important. If you would like a copy of the presentation email me. Thank you.TRANSCRIPT
Beyond Your WebsiteJonnie JensenInternet Marketing Advisor
Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
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In case you hadn’t noticed the internet has changed.....
Old Internet
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Image thanks: PA @ www.telegraph.co.uk
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• One dimensional• Content presented to us• Information resource• Search & read• Slow• No multi-media• All about search rankings
• Interactive & connected• Content created by
everyone• Social activity• Communities gathering &
sharing• High speed • Rich multi-media • All about reputation
Old Internet Internet Today
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You’ve got a website – so what?
• Do you update it?
• Does it get you any customers?
• Does it improve your reach?
• Does it raise the profile of your business?
• Why would anyone want to come to your website?
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What is social media?
It’s people talking to each other
It’s being social on the internet
Sharing
Referring
Raving
Bitching
Image thanks: http://www.chronicle.pitt.edu
“The Ants have megaphones!”- Malcolm Gladwell “The Longtail”
What do you know about social media?
67% of global users visit member
communities and 10% of all time spent on the internet is
on social media sites.
900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million
users and over 150 million unique bookmarked URLs.
25% of search results for the World’s Top 20 largest brands are links to user-generated content
Universal McCann reports that 77% of all active internet
users regularly read blogs.
LinkedIn has just celebrated reaching its 45-millionth membership.
3,000,000The average number of Tweets sent on Twitter everyday
1382%The monthly growth rate of Twitter users from Jan to Feb ’09
Flickr hosts more than 3.6 billion user images – launched 2004
Social networks and blogs are the 4th most popular online activities online,
beating personal email
YouTube will show 75 billion video streams to
around 375 million unique visitors in 2009
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UK19 million users on Facebook4 million users on Twitter
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The way we use the Internet has changed
• We don't want to hear it from brands
• We avoid adverts
• We want recommendations
• We want to be listened to and have conversations
• We want memorable service we can rave about
• We want to be entertained
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It’s simple
• People like doing business with people they Admire and Trust
• Social media builds awareness and relationships
• Low cost / No cost marketing tools
“Small businesses are moving to social media”
- NY Times
“I hate to say it but if they don’t they’ll get left in
the dust- Rob King, Sage
“Those who don’t adopt it within a year will be left behind”
- Marketer
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Using social media for business
Look how many views...over 7m!!
Ratings promote your video higher
Free advertising since 2007
Very memorable product info
Subscribers become marketing database
Watch video here
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Using social media for business
...loves social media
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Why is social media good for business?
• Improve your search results
• Build your online profile and reputation
• Listen to your customers
• Watch your competitors
• Networking increases your reach
– Directly through your contacts
– Indirectly through your contacts contacts
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Get On It
• Buy an iPhone
• Go on iGoogle – set up RSS feeds
• Go to Socialmention.com and search your keywords
• Write a comment on blog
• Send a Twitter message
• If you are not willing you will get left behind– My 2 year old niece can use a mouse
– My 7 year old son has a blog
– My Nan buys her shopping online
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Your take away
• You need more than a website• It’s all just internet marketing
– Website / Email / SEO / Paid search / Social media
• Be aware of opportunities & threats• Understand your sphere of influence• Do not do nothing – start a blog and promote it on Twitter• Be yourself• Stay committed• Get your Social Media Action Checklist here
Jonnie Jensen is an internet marketing advisor. He helps businesses match their internet marketing with their business objectives.
Contact Jonnie Jensen:E: [email protected] T: 02032862306www.tmandi.co.uk