Beyond Web Performance Management Ken MacIntyre

Change is the only constant…

Our world is changing

Our world is changing

Our world is changing

Our world is changing

“Almost half of the UK’s £16bn advertising spend is going online.”

“Digital Marketing Managers - three quarters (73%) believe their job has become more complicated.”

“Most senior marketers tended to “say it’s (digital) important but not understand it fully” and don’t allocate sufficient resources.”

“Campaigns based on deeper understanding of audiences is the number one priority for 2016 for most digital marketing managers.”

“Interest in specialist roles, such as data scientist, has never been higher…”

Source: Digital Marketing Managers Census 2016, Marin

“more needs to be done to integrate different digital Disciplines”

Digital Marketing Managers Census 2016,

Marin

Impact on your Websites

• Goals change

• Markets change

• Technologies change

• Content needs to change…..

• Approaches change….

I swear, the next person

who uses the term “agile”

In a business meeting is

going to get their

ass Kicked!

Via SocMedSean.com

Remember the Basics

“Content”

“Speed”

Purpose

Performance

“CX”

Conversion

Brand

Perception

Customer

Satisfaction

Revenue

Transactions

Beyond Web Performance

Online Strategy

• Digital Transformation

• Formulate Digital Online Strategy

• Supplier Choice

• Specification / Procurement

• Policy & Best Practice

Beyond Web Performance

Technology Evaluation

• CDN Selection

• APM Selection

• Integration Services

• 3rd Party Tag Implementation &

Effectiveness

• Programme Management

Beyond Web Performance

Web Build & Operational

Management

• Best Design Practice Workshops

• QA and Development Tools (PA, Load Test)

• Monitoring for Peak Performance (Monitoring &

RUM)

• Functionality Testing

• Risk Assessment

• IT Architecture Investment Review

• Pen Test

Beyond Web Performance

Executive Reporting Suite

• Business, Customer Experience and

IT Metrics for key stakeholders

• Interpretation of data and analytics

from any NCC Group Performance

Management Tool and 3rd party

products e.g. Google Analytics, APM,

etc

• One View

• Alerts

Beyond Web Performance

Professional & Consultancy

Services

• … to facilitate and make change

• Provide ad hoc training and support

Thank you