BETTY BOOP THE NEW FACE OF ETHIKS

GUSS ONLINE

Demure siren Betty Boop has steamed up her sex symbol status with the announcement she will be the next ‘It’ girl to promote animal-free make-up giant Ethiks in their latest ad campaign.

Proving that you can be sexy and ethical, the popular star says she is delighted to endorse the morally clean make-up empire.

‘I am so excited to be promoting such a wonderful product and am very grateful they chose me,’ she told Guss Online today.

The Ethiks Foundation takes pride in its research efforts to raise awareness on the damaging effects of using animal products in make-up.

According to a company spokesperson, the company will donate an unspecified amount of its profits from the Boop campaign to animal welfare organisation PETA, a long time campaigner for the ethical treatment of animals.

“Yes, I can confirm that we are currently in negotiations with PETA,” the spokesperson said.

The star’s humble charm is what shone for Ethiks Chief Executive Officer Alain Ball when he began his extensive search for ‘the right persona’.

Ball says Boop’s energy exudes “not only distinctive elegance but also a heightened sense of goodness. She is beautiful.”

With Boop the new focus, Ball insists the make-up giant has launched a promise they will continue to concentrate on what is “real, almost flawed beauty, rather than the waif look” which, Ball says “does not represent what most people think is beautiful.”

Boop says she is looking forward to the official product launch next Thursday, where she will share the red carpet with the likes of Jessica Rabbit and Bruce Wayne.

The launch of the Boop campaign will take place at Bloomingdale’s on 59th Street in lavish, Hollywood style.

Boop will cut the ribbon before signing limited copies of the campaign’s print advertisement.

“It’s a tough job really,” Boop joked.

-Janna Scott