SOCIAL MEDIA OPTIMIZATION STRATEGIES

Presented By: RANJEET. (SEO Head)

Sumedha Tradex Pvt.Ltd.

WHAT IS SOCIAL MEDIA OPTIMIZATION

Social media optimization(SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event

It Make Access To Content Easy

Social Media Make People Smarter

It Increase Your Likability

It Make your content shareable and engage able

Make your content unique, engaging and different From Other

WHY USE SMO?

Increased customer loyalty from more product and brand awareness.

Increased visitors to influence page ranks.

Increase Your Likability

Make your content shareable and engage able In Public

MEDIA MILESTONES

Time to reach Audience of 50 million:

WHERE SHOULD WE GO?

TOP SOCIAL MEDIA WEBSITE

Face book Pinterest Twitter My Space LinkedIn Videos- YouTube Photos - Flickr

SOCIAL NETWORKING SITE USAGE 79% of adults use internet

Half use at least 1 social networking site

Average age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the age of 35!

92% use Facebook 29% use MySpace 18% use LinkedIn 13% use Twitter 52% of Facebook users and 33% of Twitter users engage with the

platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.

Source: Pew Internet “Social networking sites and our lives” survey, 2013

SOCIAL MEDIA DEMOGRAPHICS

Face book +600k User per day

LinkedIn +500k User per day

Twitter 752% growth rate

SOCIAL MEDIA USER

SIX ORIGINAL RULES OF SMO

Increase Link-Ability

Easy tagging and Book Marking

Reward Inbound Links

Help Your Content travel

Get Communities Connected

VIRAL MARKETING

Email marketing

Blogging

Audio and Video Sharing

RSS Feeds

Photo Sharing

SUMEDHA TRADEX PVT.LTD.

URL:http://www.sumedhatradex.com