Facebook Timeline Pages:Best Practices For Your Store

Facebook Timeline is the new layout for Facebook pages that visitors will see when they land on your page.

This is a significant change for you and your page – and will change the way your Payvment storefront appears on your page and how you use your page to merchandise your products.

What is Timeline for Pages?

Add a Cover Photo

Promote your brand with a high resolution, large cover photo

Size 851px wide by 315px tall

Facebook’s Cover Photo guidelines can be found here: https://www.facebook.com/page_guidelines.php

Increase Visibility of Your Store

Application tabs are now displayed as much larger icons below your cover photo.

Size increase 111px x 74px

Timeline only displays your first 3 tabs.

Make the Payvment application one of your top 3 apps to increase visibility to your store.

You can reorder your apps by expanding them, hovering over your Payvment app, and clicking the pencil icon to choose the app you want Payvment to swap positions with.

Add a Direct Link to Your Store

Default landing tabs are no longer available.

Add a short url that links directly to your storefront in your page’s “About” section.

Pin & Highlight

Any story on your timeline can be Pinned to the top of the Timeline for up to 7 days at a time.

When you promote a product, deal, or poll pin and highlight it to make it more prominent

To pin a post click the pencil icon on a post

To highlight a post click the star icon on a post

Larger Storefront SizeAll your profile information that used to be on the left of the page is now at the top, allowing us to deliver a 810 pixel wide experience.

If you preview the new business pages, you’ll see that our current storefront is working just fine, but is not yet taking full advantage of the increased width.

Increase EngagementStore discovery is all about posting fresh content to your timeline to interact with your customers. Focus on the IQ boosters in the Dashboard to help you increase engagement on your Timeline.

Preview TimelineYou can preview how it will look here: https://www.facebook.com/about/pages

There is a mandatory switchover to this new page format on March 30th

These are big changes to your page, but we’ve been taking steps to prepare for this.