Best Practices for SEO

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Best Practices for Search Engine Optimization

Featuring Seth Rand, CEO and Founder of Rand Internet MarketingFollow Seth @SethRandFollow Rand Marketing@RandSEO

Seth Rand - Founder and CEO of Rand Internet Marketing

With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry.

Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB and is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seths direction, Rand Marketing was named as one of the Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal. Seth Rand

Search Engine Marketing

Keyword & Competitor ResearchSite Metrics ReviewDomain name (expiration, longevity, keyword use)Site SpeedHTML Coding

Content OptimizationUnique / Fresh High Quality Content (i.e. location, services pages)Internal LinkingURL/Folder OptimizationImage OptimizationALT TextFile NamesMeta Data Optimization Title TagsMeta DescriptionsHeader tags

TechnicalXML SitemapsRobots.txt301 Re-directsSSL CertificateRich SnippetsImprove loading speedFix coding errors/broken linksGoogle Webmaster Tools

ReportingGoogle AnalyticsKeyword ranking reportsOnsite SEO

SEO Optimized Content WritingOffsite blogsPress releasesArticles

Video OptimizationYouTube/VimeoTaggingKeyword-Rich Descriptions

Social Media Active PostingSocial Engagement

Industry BacklinksHigh Authority Backlinks

Backlink AnalysisIdentify & Remove Spam / Risky LinksOffsite SEO

Yelp (Drives Local Bing Results)

Google My Business (ex: Google Maps)

Yahoo Local



Review signals such as review quantity, quality, velocity, and diversity are signals that are most likely used by search engines.

Quantity (Google & third-party reviews)Velocity (How quickly reviews are posted)Diversity (Different review sites)Authority of third-party review sitesProduct or service keywords within reviews

Review Signals

Mobile Readiness

Online Reviews

Improved Website Loading Time

Trust Factors

Using Videos on WebsitesIncreased Conversion Rates

Create custom Social Media Marketing campaigns depending on your companys needs and target demographics.

Building Your BrandLead GenerationCustomer SupportSEO StrategySocial Media Marketing

Online Directory Listings Rand Local works with over 700 online directories

Press release distribution through sites such as PRNewswire, PRWeb and Newswire

Article & press release pick-ups from media outreach using platforms such as Cision

Guest blog posts on affiliates websitesOther Opportunities

To speak to a Rand Marketing rep or schedule an appointment to discuss your design, development and/or marketing needs. 954-530-6125 www.RandMarketing.comsales@randmarketing.comNext Steps